When was Reef founded?

Reef was founded in 1984 and raised its 1st funding round 15 years after it was founded.

Where is Reef located?

Reef is headquartered in Carlsbad, United States.

How many employees does Reef have?

As of Jul 01, 2024, the latest employee count at Reef is 51 - 200.

Is Reef a funded company?

Reef is a funded company, having raised a total of $75M across 4 funding rounds to date. The company's 1st funding round was a $***** PE round, raised on Nov 08, 1999.

When was the latest funding round of Reef?

Reef's latest funding was a $***** PE round on May 2002, with participation from 1 investor. Its primary sector is Apparel Brands. Globally, the Apparel Brands sector has seen $51.9M in funding in 2026 to date.

Where does Reef rank among its competitors?

Reef ranks 54th amongst 852 active competitors, of which 60 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Vuori, which secured $825M in Nov, 2024.

Who are the top competitors of Reef?

Reef's top competitors include Gymshark, Rhone Apparel and Stio. Among them, Vuori secured the most recent funding round in November, 2024.

Reef - 2026 Company Profile, Funding & Competitors

Company Details

Beach-inspired footwear, apparel, and accessories for men, women, and kids. They offer a wide range of sandals, shoes, boots, and clothing designed for comfort and style, embracing the beach lifestyle. Their product categories include sandals, flip flops, slides, shoes, and apparel for men, women, and kids. They focus on quality, comfort, and sustainability, using thoughtful materials like natural materials, eco-foams, and responsibly sourced leathers. They are dedicated to protecting the ocean and preserving reefs through partnerships and initiatives. They offer free shipping over a certain amount and free returns. They also have a blog and affiliate community. They offer a variety of collections, including new arrivals, best sellers, and sale items. They also offer a student and teacher discount and gift cards. They have a cart, account login, and track order features.

Website: www.reef.com/
Social

Key Metrics

Founded Year

1984

Location

Carlsbad, United States

Stage

Acquired

Total Funding

$75M in 4 rounds

Latest Funding Round

PE, May 2002, $*****

Investors

Goldman Sachs & 10 more

Ranked

54^th among 852 active competitors

Employee Count

51 - 200 as on Jul 01, 2024

Similar Companies

Gymshark & 1061 more

Exit Details

Acquired by Rockport (Oct 04, 2018)

View Reef's full profile

Reef got acquired by Rockport on Oct 04, 2018. It was facilitated by PJ SOLOMON and Davis Polk.

Click here to take a look at Reef's acquisition in detail

Reef has raised a total funding of $75M over 4 rounds. Its first funding round was on Nov 08, 1999. Its latest funding round was a PE round on May 2002 for $*****. 1 investor participated in its latest round. Reef has 11 institutional investors.

Here is the list of recent funding rounds of Reef:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 2002	5412706	PE	1888938	9476124	7528032	3841846
Feb 22, 2002	4011335	PE	1031434	9352031	6038295	The Carlyle Group & 4 more
Oct 26, 2000	9786408	Series C	1392954	1694095	Goldman Sachs	3i Group

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View details of Reef's funding rounds and investors

Reef's employee count trend

Reef has 51 - 200 employees as of Jul 24. Here is Reef's employee count trend over the years:

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Top competitors of Reef include Gymshark, Rhone Apparel and Stio. Here is the list of Top 10 competitors of Reef, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Gymshark 2012, Redditch (United Kingdom), Series A	Internet first brand of sportswear apparel for men and women	$261M	General Atlantic, Francisfamilyoffice & 1 others	73/100
2nd	Rhone Apparel 2013, New York City (United States), Series D	Internet first brand offering performance sportswear apparel for men	$33M	L Catterton, M3 Ventures & 16 others	69/100
3rd	Stio 2011, Wilson (United States), Series B	Online retailer of multiple sports apparel	$42.6M	Sandbridge Capital, LAGO & 2 others	65/100
4th	Vuori 2015, Encinitas (United States), Series C	Online retailer of athletic clothing and activewear apparel for performance	$1.27B	Norwest, SoftBank Vision Fund & 3 others	64/100
5th	Tommy Bahama 1993, Paradise (United States), Series A	Retailer of men's and women's apparel, beachwear, and home goods	-	Grace Beauty Capital, KarpReilly & 1 others	61/100
6th	Nobull 2014, Boston (United States), Series B	Internet first brand of fashion accessories and apparel for weightlifters and trainers	$32M	NFL, Smash Ventures & 6 others	61/100
7th	TLF Apparel 2012, Fort Lauderdale (United States), Unfunded	Internet first brand offering sportswear for men and women	-	-	59/100
8th	Outdoor Voices 2013, Austin (United States), Acquired	Online retailer of technical apparel for recreation and athletic activities	$65.7M	Collab Fund, General Catalyst & 19 others	58/100
9th	Wilson 1914, Chicago (United States), Unfunded	Internet first brand of sportswear apparel & equipment for men and women	-	-	57/100
10th	Fabletics 2010, Los Angeles (United States), Acquired	Provider of internet first brand of sportswear apparel for men and women	-	Summit Partners, Avenir Growth Capital & 3 others	57/100
54th	Reef 1984, Carlsbad (United States), Acquired	Beach-inspired footwear, apparel, and accessories for men, women, and kids	$75M	Goldman Sachs, SoftBank Vision Fund & 9 others	43/100