When was Reflektion founded?

Reflektion was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Reflektion located?

Reflektion is headquartered in San Mateo, United States. It is registered at San Mateo, California.

How many employees does Reflektion have?

As of Sep 30, 2026, the latest employee count at Reflektion is 10.

Is Reflektion a funded company?

Reflektion is a funded company, having raised a total of $60M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 31, 2012.

When was the latest funding round of Reflektion?

Reflektion's latest funding was a $***** Series C round on Nov 03, 2020, with participation from 9 investors.

Where does Reflektion rank among its competitors?

Reflektion ranks 210th amongst 3046 active competitors, of which 413 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Squarespace, which secured $3M in Jan, 2025.

Who are the top competitors of Reflektion?

Reflektion's top competitors include Shopify, Squarespace and Klaviyo. Among them, Squarespace secured the most recent funding round in January, 2025.

Reflektion - 2026 Company Profile, Funding & Competitors

Company Details

Reflektion is a predictive analytics platform for eCommerce personalization. It's an AI-powered personalization platform that understands the shopper's behaviors and utilizes artificial intelligence to calculate the preferences and provides relevant content and products in real-time across multiple channels including site search, product recommendations, category & landing pages, and email.

Website: www.reflektion.com
Social
Registered Address: San Mateo, California

Key Metrics

Founded Year

2012

Location

San Mateo, United States

Stage

Acqui-Hired

Total Funding

$60M in 9 rounds

Latest Funding Round

Series C, Nov 03, 2020, $*****

Investors

Intel Capital & 11 more

Ranked

210^th among 3046 active competitors

Employee Count

10 as on Sep 30, 2026

Similar Companies

Shopify & 3031 more

View Reflektion's full profile

Reflektion is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Reflektion, Inc. CIN: 455010734 , United States, Active	Dec 31, 1999	-	25 (As on Dec 31, 2022)	-

Reflektion has raised a total funding of $60M over 9 rounds. Its first funding round was on Oct 31, 2012. Its latest funding round was a Series C round on Nov 03, 2020 for $*****. 9 investors participated in its latest round. Reflektion has 12 institutional investors.

Here is the list of recent funding rounds of Reflektion:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 03, 2020	1336192	Series C	4077277	8655537	8136613	8039620
Oct 25, 2017	7700146	Series B	9912327	5633737	5218727	Battery Ventures & 1 more
Feb 25, 2016	4938130	Conventional Debt	2741730	2578451	4014837	5124435

Access funding benchmarks and valuations. Sign up today!

View details of Reflektion's funding rounds and investors

Reflektion's employee count trend

Reflektion has 10 employees as of Sep 26. Here is Reflektion's employee count trend over the years:

Uncover Reflektion's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Reflektion include Shopify, Squarespace and Klaviyo. Here is the list of Top 10 competitors of Reflektion, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Shopify 2006, Ottawa (Canada), Public	Provider of an all-in-one commerce platform for businesses of all sizes	$122M	Georgian, Insight Partners & 19 others	87/100
2nd	Squarespace 2003, United States, Acquired	Provider of tools for website creation, hosting, and online business	$591M	General Atlantic, T. Rowe Price & 20 others	82/100
3rd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
4th	BigCommerce 2009, Austin (United States), Public	Provider of ecommerce platform and related services for online businesses	$233M	Goldman Sachs, Floodgate & 13 others	74/100
5th	ShopUp 2017, Dhaka (Bangladesh), Series B	Retailer of neighborhood shops and clothing	$198M	Valar Ventures, Flourish & 12 others	73/100
6th	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
7th	aCommerce 2013, Bangkok (Thailand), Series C	Provider of end-to-end e-commerce solutions, encompassing management and business insights	$119M	Emerald Media, Sinar Mas & 17 others	73/100
8th	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 21 others	73/100
9th	AnyMind Group 2016, Minato (Japan), Public	Provider of e-commerce, marketing, and manufacturing platforms	$91.7M	Nomura, Mirai Creation Fund & 15 others	72/100
10th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
210th	Reflektion 2012, San Mateo (United States), Acqui-Hired	Predictive analytics platform for ecommerce personalization	$60M	Clear Ventures, London Technology Club & 10 others	43/100