Reloy - About the company
Reloy is a seed company based in Mumbai (India), founded in 2015 by Akhil Saraf and Abhay Ambo. It operates as a Provider of CRM software and loyalty management solutions for real estate builders and professionals. Reloy has raised $1.67M in funding from investors like Lead Angels, Angel List and HDFC Capital, with a current valuation of $*****. The company has 1358 active competitors, including 78 funded and 77 that have exited. Its top competitors include companies like VTS, Reapit and Lofty.
Company Details
Provider of CRM software and loyalty management solutions for real estate builders and professionals. It provides digital amenities for client customer relationships through behavior trends and homebuyers experiences. Its features include customer referrals, sales conversion, and more.
- Website
- reloy.co
- Social
- Email ID
- *****@reloy.co
- Phone Number
- +91 **********
- Registered Address
- 238B A J C BOSE ROAD FIRST FLOOR, P.S. - BHAWANIPUR, Kolkata, KOLKATA, West Bengal, India, 700020
Key Metrics
Founded Year
2015
Location
Mumbai, India
Stage
Seed
Total Funding
$1.67M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on May 04, 2023
Investors
Ranked
8th among 1358 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
54 as on Aug 31, 2025
Legal entities associated with Reloy
Reloy is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
LOYALIE IT-SOLUTIONS PRIVATE LIMITED CIN: U72300WB2015PTC206502 , India, Active | May 28, 2015 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 54 (As on Aug 31, 2025) |
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Reloy's funding and investors
Reloy has raised a total funding of $1.67M over 3 rounds. Its first funding round was on Nov 15, 2021. Its latest funding round was a Seed round on Mar 30, 2023 for $*****. 14 investors participated in its latest round. Reloy has 14 institutional investors and 55 angel investors.
Here is the list of recent funding rounds of Reloy:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 30, 2023 | 3381745 | Seed | 4098249 | 4536884 | 5950483 | 4576065 |
Sep 03, 2022 | 5684291 | Angel | 8975517 | 6026746 | 9508095 | 9477606 |
Nov 15, 2021 | 7455917 | Seed | 1748701 | 7255544 |
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Reloy's founders and board of directors
Founder? Claim ProfileHere are the details of Reloy's key team members:
- Akhil Saraf: Co-Founder & CEO of Reloy and founder of 1 other company. They serve on the board of 1 company.Contact Info: 2 email addresses and 1 phone number
- Abhay Ambo: Co-Founder & CSO of Reloy. Contact Info: 1 email address
Reloy's Board of Directors
Reloy's board has 3 active members. Akhil Saraf is part of team and Sonia Saraf and Arun Kumar Saraf are independent board members.Here is the list of Reloy's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 3m | |
Independent board member | - | Current | 4y 1m | |
j{pqjen | Independent board member | - | Current | 8y 5m |
View details of Reloy's Founder profiles and Board Members
Reloy's employee count trend
Reloy has 54 employees as of Aug 25. The total employee count is 6.0% more than what it was in Aug 24. Here is Reloy's employee count trend over the years:
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Reloy's Competitors and alternates
Top competitors of Reloy include VTS, Reapit and Lofty. Here is the list of Top 10 competitors of Reloy, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  VTS 2011, New York City (United States), Series E | Cloud driven real estate leasing and asset management software | $302M | 71/100 | |
2nd | Reapit 1997, Birmingham (United Kingdom), Acquired | Provider of CRM and marketing solution | $27.1M | 62/100 | |
3rd | Lofty 2010, New York City (United States), Acquired | Provider of an AI-powered platform for real estate professionals | $5.35M | 61/100 | |
4th |  Real 2014, New York City (United States), Public | Online brokerage services for buying, selling, and renting residential properties | $6M | 60/100 | |
5th | VerbaFlo 2024, St Albans (United Kingdom), Seed | Developer of conversational artificial intelligence software for real estate operations | $9.5M | 59/100 | |
6th |  Fifth Dimension AI 2023, Oxford (United Kingdom), Series A | Real estate operations management platform | $35.8M | 58/100 | |
7th | SaaS driven CRM solution for property owners and managers | $10.8M | 56/100 | ||
8th | Provider of CRM software and loyalty management solutions for real estate builders and professionals | $1.67M | 56/100 | ||
9th | Funnel 2011, New York City (United States), Series B | Provider of AI-infused CRM and automation platform for multifamily operators | $141M | 55/100 | |
10th | Inside Real Estate 2008, Salt Lake City (United States), Acquired | Developer of technology solutions for real estate businesses and professionals | - | 55/100 |
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Reloy's Latest cap tables and shareholding
Founders (largest shareholder) own 50.41%, Funds own 10.84%, Enterprises own 10.62% and Angels own 5.89%. The net worth of Reloy's founders is INR 26.3Cr as of May 04, 2023.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 50.41% | 26.3Cr | 7242171 | 9346331 | 6936557 | 9660169 |
5794681 | 6467411 | 6687041 | 5221727 | 9929583 | 4625839 | |
Fund | 10.84% | 5.65Cr | 1491369 | 6010861 | 3225187 | 6697871 |
540 | 156 | 427 | 272 | 362 | 449 | |
Enterprise | 10.62% | 5.53Cr | 9267552 | 5561770 | 8623172 | 9596538 |
Angel | 5.89% | 3.06Cr | 65132 | 78641 | 71427 | 94816 |
0 | 0 | 0 | 0 | 0 | 0 | |
ESOP Pool | 16.80% | 8.76Cr | 1350481 | 6126251 | 7731904 | 4862516 |
Other Investors | 5.46% | 2.84Cr | 32459 | 10005 | 41989 | 20011 |
Total | 100.00% | 52.1Cr | 7040950 | 8384874 | 6615142 | 4476245 |
To unlock detailed Cap Table of Reloy Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Reloy's Shareholding
Reloy's Investments and acquisitions
Reloy has made no investments or acquisitions yet.
Reports related to Reloy
Here is the latest report on Reloy's sector:
News related to Reloy
Media has covered Reloy for 1 event in last 1 year, It was about company updates.
•
Reloy aims to generate Rs 3,500 crore sales in FY26, surpasses last fiscal's figures in 6 monthsIndiatimes•Sep 26, 2025•Reloy
•
•
Proptech Startup Reloy Fy24 Revenue Jumps 65 Pc To Rs 21cr; Clocks Referral Sales Worth Rs 1,450 CrDevdiscourse•May 19, 2024•Reloy
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PropTech Firm Reloy Surpasses Rs 1,200 Crores in Referral Sales in CY23Mumbainewsexpress•Mar 06, 2024•Reloy
•
Proptech firm Reloy raises Rs 7.2 cr from investors to grow businessBusiness Standard•Jun 29, 2023•Reloy, BlueLotus, DGC Venture
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HDFC Capital to hike stake in proptech startup Reloy by up to 2.4%Business Standard•Apr 20, 2023•HDFC Capital, Reloy, Loyalie, HDFC
•
HDFC Capital to buy 7.2% stake in realty start-up Loyalie IT SolutionsBusiness Standard•Mar 17, 2022•Reloy, Loyalie, HDFC Capital, HDFC Bank
•
Reloy raises Rs 5 cr in strategic pre-series A funding round led by IPVBusiness Standard•Jan 19, 2022•Reloy, Inflection Point Ventures, Fawkes Capital Management, Loyalie and 2 others
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