When was Samba founded?

Samba was founded in 2008 and raised its 1st funding round 4 years after it was founded.

Where is Samba located?

Samba is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Samba?

Ashwin Navin of Samba. They have also founded 1 company.

How many employees does Samba have?

As of Jun 30, 2026, the latest employee count at Samba is 408.

Is Samba a funded company?

Samba is a funded company, having raised a total of $46.3M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 09, 2012.

How much is Samba worth?

The latest valuation of Samba is $***** as of Feb 19, 2021.

When was the latest funding round of Samba?

Samba's latest funding was a $***** Venture Debt round on Dec 08, 2025, with participation from 1 investor. Its primary sector is Tech for Traditional Advertising. In United States, the Tech for Traditional Advertising sector has seen $55.2M in funding in 2026 to date.

Where does Samba rank among its competitors?

Samba ranks 1st amongst 59 active competitors, of which 11 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Olyzon, which secured $10M in May, 2026.

Who are the top competitors of Samba?

Samba's top competitors include Amagi, The Trade Desk and Comscore. Among them, Olyzon secured the most recent funding round in May, 2026.

Samba - 2026 Company Profile, Team, Funding & Competitors

Samba is a series B company based in San Francisco (United States), founded in 2008 by Ashwin Navin and Michael Omar Zennadi. It operates as a Provider of television viewership data and advertising and measurement solutions. Samba has raised $46.3M in funding from investors like August Capital, Liberty Global and Union Grove Venture Partners, with a current valuation of $*****. The company has 59 active competitors, including 11 funded and 12 that have exited. Its top competitors include companies like Amagi, The Trade Desk and Comscore.

Company Details

Provider of television viewership data and advertising and measurement solutions. The company offers a technology stack that includes a television panel. It provides advertising and measurement solutions. The company states that it complies with privacy laws.

Website: www.samba.tv/
Social
Email ID: *****@samba.tv
Registered Address: San Francisco, California

Key Metrics

Founded Year

2008

Location

San Francisco, United States

Stage

Series B

Total Funding

$46.3M in 5 rounds

Latest Funding Round

Venture Debt, Dec 08, 2025, $*****

Post Money Valuation

$***** as on Feb 19, 2021

Investors

August Capital & 22 more

Ranked

1^st among 59 active competitors

Employee Count

408 as on Jun 30, 2026

Investment & Acquisitions

Bestever & 8 more

Similar Companies

Comscore & 20 more

View Samba's full profile

Samba is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Samba Tv, Inc. CIN: 32058556294 , United States, Active	Oct 13, 2015	-	-	-
Samba TV Germany GmbH CIN: D2601_HRB250377 , Germany, Active	Jul 25, 2019	-	-
SAMBA TV UK LIMITED CIN: 10400684 , United Kingdom, Active	Sep 28, 2016	-	31 (As on Dec 31, 2024)
Free Stream Media Corp. (dba Flingo CIN: 263436467 , United States, Active	Dec 31, 1999	-	102 (As on Dec 31, 2024)	-

Samba has raised a total funding of $46.3M over 5 rounds. Its first funding round was on Feb 09, 2012. Its latest funding round was a Venture Debt round on Dec 08, 2025 for $*****. 1 investor participated in its latest round. Samba has 23 institutional investors.

Here is the list of recent funding rounds of Samba:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 08, 2025	2800033	Venture Debt	2150980	7504508	2857054	4834982
Apr 10, 2018	2449719	Series B	4199085	7828000	3140393	4273457
Jun 19, 2017	5654391	Series B	5649075	4210489	Union Grove Venture Partners	Interpublic & 6 more

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View details of Samba's funding rounds and investors

The founders of Samba are Ashwin Navin and Michael Omar Zennadi. Ashwin Navin is the CEO of Samba.

Here are the details of Samba's key team members:

Ashwin Navin: Co-Founder & CEO of Samba and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 1 email address
Michael Omar Zennadi: Co-Founder & SVP of Technology of Samba.
Contact Info: 1 email address

Samba's Board of Directors

Samba's board has 4 active members. David Marquardt, Ashwin Navin, David Harrison and Joseph Baribeau are independent board members.

Here is the list of Samba's board of directors:

Name	Type	Representing	Status	Duration
David Marquardt	Independent board member	-	Current	14y 7m
dttnqnb	Independent board member	-	Current	4y 8m
zqwydgi	Independent board member	-	Current	1y 5m
azswqci	Independent board member	-	Current	6y 3m

View details of Samba's Founder profiles and Board Members

Samba's employee count trend

Samba has 408 employees as of Jun 26. Here is Samba's employee count trend over the years:

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Top competitors of Samba include Amagi, The Trade Desk and Comscore. Here is the list of Top 10 competitors of Samba, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Samba 2008, San Francisco (United States), Series B	Provider of television viewership data and advertising and measurement solutions	$46.3M	August Capital, Union Grove Venture Partners ... & 21 others	73/100
2nd	Amagi 2008, Bengaluru (India), Public	Provider of cloud-based solutions for broadcast, streaming, and CTV advertising	$264M	Nadathur, Premji Invest & 31 others	71/100
3rd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Scheuermann Investment, Western Alliance Bank ... & 21 others	70/100
4th	Comscore 1976, Reston (United States), Public	Provider of cross-platform audience and advertising measurement and analytics services	$87M	Adams Street Partners, Signal Peak & 22 others	69/100
5th	TVision Insights 2014, New York City (United States), Acquired	Provider of television analytics, measuring second-by-second data on viewer engagement	$70.3M	Accomplice, SIG & 36 others	68/100
6th	Simulmedia 2008, New York City (United States), Series E	Provider of TV advertising solutions across linear, connected, and gaming	$87.3M	Union Square Ventures, Avalon Ventures & 5 others	64/100
7th	VideoAmp 2014, Los Angeles (United States), Series G	Data driven advertising media measurement and optimization tools	$534M	Anthem Venture Partners, RTL & 21 others	61/100
8th	Vibe 2010, Chicago (United States), Acquired	Provider of a platform for streaming and connected television advertising	$78.9M	Hedosophia, Singular & 11 others	61/100
9th	Tatari 2016, San Francisco (United States), Funding Raised	Provides platform for buying and measuring ads across linear and streaming TV	-	Unanimous Capital, Mountain View Capital	56/100
10th	Olyzon 2024, New York City (United States), Series A	Platform offering adtech solutions for Connected TV	$17M	CASSIUS, S4S Ventures & 16 others	55/100

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Samba has not made any investments yet. Samba has made 9 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Jun 22, 2026	Acquisition	Bestever	2020	San Francisco (United States)
Oct 31, 2024	Acquisition	Semasio	2010	Hamburg (Germany)
Nov 04, 2022	Acquisition	Disruptel	2017	St. Louis (United States)