Samba - About the company
Samba is a series B company based in San Francisco (United States), founded in 2008 by Ashwin Navin and Michael Omar Zennadi. It operates as a Provider of television viewership data and advertising and measurement solutions. Samba has raised $46.3M in funding from investors like August Capital, Liberty Global and Union Grove Venture Partners, with a current valuation of $*****. The company has 54 active competitors, including 10 funded and 13 that have exited. Its top competitors include companies like Amagi, Comscore and The Trade Desk.
Company Details
Provider of television viewership data and advertising and measurement solutions. The company offers a technology stack that includes a television panel. It provides advertising and measurement solutions. The company states that it complies with privacy laws.
- Website
- www.samba.tv/
- Social
- Email ID
- *****@samba.tv
- Registered Address
- San Francisco, California
Key Metrics
Founded Year
2008
Location
San Francisco, United States
Stage
Series B
Total Funding
$46.3M in 5 rounds
Latest Funding Round
Post Money Valuation
$***** as on Feb 19, 2021
Investors
Ranked
2nd among 54 active competitors
Employee Count
378 as on Mar 31, 2026
Legal entities associated with Samba
Samba is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Free Stream Media Corp. (dba Flingo CIN: 263436467 , United States, Active | Dec 31, 1999 | - | 102 (As on Dec 31, 2024) | - |
Samba Tv, Inc. CIN: 32058556294 , United States, Active | Oct 13, 2015 | - | - | - |
SAMBA TV UK LIMITED CIN: 10400684 , United Kingdom, Active | Sep 28, 2016 | - | 31 (As on Dec 31, 2024) | |
Samba TV Germany GmbH CIN: D2601_HRB250377 , Germany, Active | Jul 25, 2019 | - | - |
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Samba's funding and investors
Samba has raised a total funding of $46.3M over 5 rounds. Its first funding round was on Feb 09, 2012. Its latest funding round was a Venture Debt round on Dec 08, 2025 for $*****. 1 investor participated in its latest round. Samba has 22 institutional investors.
Here is the list of recent funding rounds of Samba:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Dec 08, 2025 | 4929051 | Venture Debt | 8103413 | 8566309 | 1652521 | 6917791 |
Apr 10, 2018 | 2428728 | Series B | 3420127 | 7882485 | 7264832 | 6891832 |
Jun 19, 2017 | 8696666 | Series B | 8550413 | 8371523 |
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Samba's founders and board of directors
Founder? Claim ProfileHere are the details of Samba's key team members:
- Ashwin Navin: Co-Founder & CEO of Samba and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address
- Michael Omar Zennadi: Co-Founder & SVP of Technology of Samba. Contact Info: 1 email address
Samba's Board of Directors
Samba's board has 4 active members. David Marquardt, Ashwin Navin, David Harrison and Joseph Baribeau are independent board members.Here is the list of Samba's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 14y 4m | |
sygmqj{ | Independent board member | - | Current | 1y 2m |
rcouoyp | Independent board member | - | Current | 3y 8m |
qaxkbmu | Independent board member | - | Current | 3y 8m |
View details of Samba's Founder profiles and Board Members
Samba's employee count trend
Samba has 378 employees as of Mar 26. Here is Samba's employee count trend over the years:
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Samba's Competitors and alternates
Top competitors of Samba include Amagi, Comscore and The Trade Desk. Here is the list of Top 10 competitors of Samba, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of cloud-based solutions for broadcast, streaming, and CTV advertising | $264M | 75/100 | ||
2nd | Samba 2008, San Francisco (United States), Series B | Provider of television viewership data and advertising and measurement solutions | $46.3M | 73/100 | |
3rd |  Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 73/100 | |
4th | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
5th |  TVision Insights 2014, New York City (United States), Acquired | Provider of television analytics, measuring second-by-second data on viewer engagement | $70.3M | 68/100 | |
6th |  Simulmedia 2008, New York City (United States), Series E | Provider of TV advertising solutions across linear, connected, and gaming | $87.3M | 64/100 | |
7th | VideoAmp 2014, Los Angeles (United States), Series G | Data driven advertising media measurement and optimization tools | $534M | 61/100 | |
8th |  Vibe 2010, Chicago (United States), Acquired | Provider of a platform for streaming and connected television advertising | $78.9M | 60/100 | |
9th | Olyzon 2024, New York City (United States), Series A | Platform offering adtech solutions for Connected TV | $17M | 60/100 | |
10th | Tatari 2016, San Francisco (United States), Funding Raised | Provides platform for buying and measuring ads across linear and streaming TV | - | 56/100 |
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Samba's Investments and acquisitions
Samba has not made any investments yet. Samba has made 7 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 31, 2024 | Acquisition | 2010 | Hamburg (Germany) | |
Nov 04, 2022 | Acquisition | 2017 | St. Louis (United States) | |
Apr 12, 2022 | Acquisition | 2010 | Hamburg (Germany) |
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Reports related to Samba
Here is the latest report on Samba's geography:
News related to Samba
Filter this listMedia has covered Samba for a total of 15 events in the last 1 year, 5 of them have been about company updates and 5 about partnerships.
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Samba TV Acquires Bestever AI to Enhance Autonomous Advertising CapabilitiesDeadline•Jun 22, 2026•Samba
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Samba TV launches Project Gravity, an independent data activation platform for the agentic eraAdvanced Television•May 22, 2026•Samba, Acxiom
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Samba TV names Barrett SVP & Global Head of Product ManagementAdvanced Television•Apr 17, 2026•Samba
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Samba and TiVo Announce Strategic Partnership to Transform AccessibilityGlobeNewswire•Apr 07, 2026•TiVo, Samba, Xperi
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Subjective Selects Samba TV Data to Power Actionable and Curated CTV AdvertisingGlobeNewswire•Jan 07, 2026•Samba, Subjective
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Samba TV Obtains Up to $60 Million in New Funding for AI and Global ExpansionTV Tech•Dec 09, 2025•Samba, Horizon
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Samba TV and Index Exchange Partner to Launch Curated Media Marketplace GloballyAdvanced Television•Dec 03, 2025•Samba
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