When was Samba founded?

Samba was founded in 2008 and raised its 1st funding round 4 years after it was founded.

Where is Samba located?

Samba is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Who is the current CEO of Samba?

Ashwin Navin of Samba. They have also founded 1 company.

How many employees does Samba have?

As of Feb 28, 2026, the latest employee count at Samba is 377.

Is Samba a funded company?

Samba is a funded company, having raised a total of $46.3M across 5 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 09, 2012.

How much is Samba worth?

The latest valuation of Samba is $***** as of Feb 19, 2021.

When was the latest funding round of Samba?

Samba's latest funding was a $***** Venture Debt round on Dec 08, 2025, with participation from 1 investor.

Where does Samba rank among its competitors?

Samba ranks 1st amongst 51 active competitors, of which 12 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Samba, which secured $30M in Dec, 2025.

Who are the top competitors of Samba?

Samba's top competitors include Amagi, The Trade Desk and Comscore. Among them, Samba secured the most recent funding round in December, 2025.

Samba - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of television viewership data and advertising and measurement solutions. The company offers a technology stack that includes a television panel. It provides advertising and measurement solutions. The company states that it complies with privacy laws.

Website: www.samba.tv/
Social
Email ID: *****@samba.tv
Registered Address: San Francisco, California

Key Metrics

Founded Year

2008

Location

San Francisco, United States

Stage

Series B

Total Funding

$46.3M in 5 rounds

Latest Funding Round

Venture Debt, Dec 08, 2025, $*****

Post Money Valuation

$***** as on Feb 19, 2021

Investors

August Capital & 21 more

Ranked

1^st among 51 active competitors

Employee Count

377 as on Feb 28, 2026

Investment & Acquisitions

Semasio & 7 more

Similar Companies

Comscore & 18 more

View Samba's full profile

Samba is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Free Stream Media Corp. (dba Flingo CIN: 263436467 , United States, Active	Dec 31, 1999	-	102 (As on Dec 31, 2024)	-
Samba Tv, Inc. CIN: 32058556294 , United States, Active	Oct 13, 2015	-	-	-
SAMBA TV UK LIMITED CIN: 10400684 , United Kingdom, Active	Sep 28, 2016	-	31 (As on Dec 31, 2024)
Samba TV Germany GmbH CIN: D2601_HRB250377 , Germany, Active	Jul 25, 2019	-	-

Samba has raised a total funding of $46.3M over 5 rounds. Its first funding round was on Feb 09, 2012. Its latest funding round was a Venture Debt round on Dec 08, 2025 for $*****. 1 investor participated in its latest round. Samba has 22 institutional investors.

Here is the list of recent funding rounds of Samba:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 08, 2025	9786407	Venture Debt	5435462	5398114	7144036	1855455
Apr 10, 2018	4580028	Series B	9924057	1683429	1033058	8256200
Jun 19, 2017	2087529	Series B	6804477	3960088	Union Grove Venture Partners	Interpublic & 6 more

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View details of Samba's funding rounds and investors

The founders of Samba are Ashwin Navin, Michael Omar Zennadi and Michael Omar Zennadi. Ashwin Navin is the CEO of Samba.

Here are the details of Samba's key team members:

Ashwin Navin: Co-Founder & CEO of Samba and founder of 1 other company. They serve on the board of 1 company.
Contact Info: 2 email addresses
Michael Omar Zennadi: Co-Founder & SVP of Technology of Samba.
Contact Info: 1 email address
Michael Omar Zennadi: Co-Founder & SVP of Technology of Samba.
Contact Info: 1 email address

Samba's Board of Directors

Samba's board has 4 active members. David Marquardt, Ashwin Navin, David Harrison and Joseph Baribeau are independent board members.

Here is the list of Samba's board of directors:

Name	Type	Representing	Status	Duration
David Marquardt	Independent board member	-	Current	14y 1m
gci{trf	Independent board member	-	Current	4y 9m
nzslpjz	Independent board member	-	Current	6y 5m
fm{krmh	Independent board member	-	Current	8y 3m

View details of Samba's Founder profiles and Board Members

Samba's employee count trend

Samba has 377 employees as of Feb 26. Here is Samba's employee count trend over the years:

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Top competitors of Samba include Amagi, The Trade Desk and Comscore. Here is the list of Top 10 competitors of Samba, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Samba 2008, San Francisco (United States), Series B	Provider of television viewership data and advertising and measurement solutions	$46.3M	August Capital, Union Grove Venture Partners ... & 20 others	73/100
2nd	Amagi 2008, Bengaluru (India), Public	Provider of cloud-based solutions for broadcast, streaming, and CTV advertising	$364M	Nadathur, Premji Invest & 36 others	76/100
3rd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Fusion Global Capital, Western Alliance Bank ... & 21 others	71/100
4th	Comscore 1999, Reston (United States), Public	Provider of cross-platform audience and advertising measurement and analytics services	$87M	Adams Street Partners, Signal Peak & 21 others	67/100
5th	Simulmedia 2008, New York City (United States), Series E	Provider of TV advertising solutions across linear, connected, and gaming	$87.3M	Union Square Ventures, Avalon Ventures & 5 others	66/100
6th	VideoAmp 2014, Los Angeles (United States), Series G	Data driven advertising media measurement and optimization tools	$534M	Anthem Venture Partners, Raine & 21 others	61/100
7th	Tatari 2016, San Francisco (United States), Funding Raised	Provides platform for buying and measuring ads across linear and streaming TV	-	Unanimous Capital, Monta Vista Capital	61/100
8th	Frankly Media 2013, New York City (United States), Acquired	Provider of content management system and multi-platform digital publishing solutions	$18.8M	SK Planet, Raycom Media & 3 others	58/100
9th	TVision Insights 2014, New York City (United States), Series B	Provider of television analytics, measuring second-by-second data on viewer engagement	$70.3M	Accomplice, Ntt Docomo Ventures & 36 others	57/100
10th	Vibe 2010, Chicago (United States), Series B	Provider of a platform for streaming and connected television advertising	$78.8M	Hedosophia, Elaia & 11 others	57/100

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Samba has not made any investments yet. Samba has made 8 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Oct 31, 2024	Acquisition	Semasio	2010	Hamburg (Germany)
Nov 04, 2022	Acquisition	Disruptel	2017	St. Louis (United States)
Apr 12, 2022	Acquisition	Semasio	2010	Hamburg (Germany)