Tatari - About the company
Tatari is a funded company based in San Francisco (United States), founded in 2016 by Mike Swinson and Philip Inghelbrecht. It operates as a Provides platform for buying and measuring ads across linear and streaming TV. The company has 49 active competitors, including 9 funded and 11 that have exited. Its top competitors include companies like Amagi, Samba and Comscore.
Company Details
Tatari offers a programmatic TV advertising platform that helps advertisers to buy television advertising spots based on the data-driven approach. The platform collects data like ad occurrences, audience rating data, demographic data, advertising cost data, and clickstream activity to perform analytics enabling advertisers to buy the optimal advertising space.
- Website
- www.tatari.tv/
- Social
- Email ID
- *****@tatari.tv
- Registered Address
- San Francisco, California
Key Metrics
Founded Year
2016
Location
San Francisco, United States
Stage
Funding Raised
Investors
Ranked
10th among 49 active competitors
Employee Count
404 as on May 31, 2026
Legal entities associated with Tatari
Tatari is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Tatari, Inc. CIN: 813734795 , United States, Active | Dec 26, 999 | - | 242 (As on Dec 31, 2024) | - |
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Tatari's funding and investors
Tatari is a funded company. Tatari has 2 institutional investors.
View details of Tatari's funding rounds and investors
Tatari's founders and board of directors
Founder? Claim ProfileThe founders of Tatari are Mike Swinson and Philip Inghelbrecht. Philip Inghelbrecht is the CEO of Tatari.
Here are the details of Tatari's key team members:
- Mike Swinson: Co-Founder and Chief Data Scientist of Tatari.
- Philip Inghelbrecht: Co-Founder & CEO of Tatari. Contact Info: 1 email address
View details of Tatari's Founder profiles and Board Members
Tatari's employee count trend
Tatari has 404 employees as of May 26. Here is Tatari's employee count trend over the years:
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Tatari's Competitors and alternates
Top competitors of Tatari include Amagi, Samba and Comscore. Here is the list of Top 10 competitors of Tatari, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of cloud-based solutions for broadcast, streaming, and CTV advertising | $364M | 76/100 | ||
2nd | Samba 2008, San Francisco (United States), Series B | Provider of television viewership data and advertising and measurement solutions | $46.3M | 73/100 | |
3rd |  Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 73/100 | |
4th | The Trade Desk 2009, Ventura (United States), Public | Provider of a platform for data-driven, omnichannel advertising campaign management | $82.5M | 70/100 | |
5th |  TVision Insights 2014, New York City (United States), Acquired | Provider of television analytics, measuring second-by-second data on viewer engagement | $70.3M | 68/100 | |
6th |  Simulmedia 2008, New York City (United States), Series E | Provider of TV advertising solutions across linear, connected, and gaming | $87.3M | 64/100 | |
7th | VideoAmp 2014, Los Angeles (United States), Series G | Data driven advertising media measurement and optimization tools | $534M | 61/100 | |
8th | Olyzon 2024, New York City (United States), Seed | Platform offering adtech solutions for Connected TV | $7.02M | 58/100 | |
9th |  Vibe 2010, Chicago (United States), Series B | Provider of a platform for streaming and connected television advertising | $78.8M | 58/100 | |
10th | Tatari 2016, San Francisco (United States), Funding Raised | Provides platform for buying and measuring ads across linear and streaming TV | - | 56/100 |
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Tatari's Investments and acquisitions
Tatari has made no investments or acquisitions yet.
News related to Tatari
Filter this listMedia has covered Tatari for 1 event in last 1 year, It was about company updates.
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Four Tatari Clients to Air Commercials During NBC’s Super Bowl LX BroadcastMarTech Series•Feb 05, 2026•Tatari, NBC
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Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TVMarTech Series•Jul 17, 2024•Tatari
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Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement CapabilitiesGlobeNewswire•Feb 21, 2023•Tatari, Experian
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Tatari Offers Lookalike Audiences Across Linear and Streaming with the Launch of Similar InventoryThe Cowboy Channel•Apr 11, 2022•Tatari
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Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPointPRWIRE INDIA•Mar 28, 2022•Tatari, TheViewPoint
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Tatari Launches Creative Library, Automating the Creative Upload Process For TV AdvertisingEIN Presswire•Dec 10, 2021•Tatari
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