Second Nature - About the company
Second Nature is a series B company based in Tel Aviv (Israel), founded in 2019 by Alon Shalita. It operates as a Developer of AI-driven sales training and coaching software. Second Nature has raised $37.5M in funding from Signals Venture Capital and Sienna Venture Capital, with a current valuation of $*****. The company has 364 active competitors, including 51 funded and 15 that have exited. Its top competitors include companies like Consensus, Inkling and Demodesk.
Company Details
Developer of AI-driven sales training and coaching software. The platform provides virtual role play simulations that allow sales teams to practice conversations, receive real-time feedback, and improve performance in areas such as discovery calls, objection handling, and product demonstrations. It integrates with existing customer relationship management and learning management systems to support onboarding, skill development, and ongoing sales enablement.
- Website
- secondnature.ai
- Email ID
- *****@secondnature.ai
Key Metrics
Founded Year
2019
Location
Tel Aviv, Israel
Stage
Series B
Total Funding
$37.5M in 2 rounds
Latest Funding Round
Post Money Valuation
$***** as on Oct 16, 2025
Investors
Ranked
3rd among 364 active competitors
Employee Count
97 as on Aug 31, 2026
Legal entities associated with Second Nature
Second Nature is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SECOND NATURE AI, INC. CIN: 6760263 , United States, Active | Mar 08, 2023 | - | - | - |
SECOND NATURE AI LTD CIN: 516019296 , Israel, Active | May 04, 2019 | - | - | - |
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Second Nature's funding and investors
Second Nature has raised a total funding of $37.5M over 2 rounds. Its first funding round was on Jan 12, 2022. Its latest funding round was a Series B round on Oct 16, 2025 for $*****. 6 investors participated in its latest round. Second Nature has 8 institutional investors.
Here is the list of recent funding rounds of Second Nature:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 16, 2025 | 3467127 | Series B | 4686889 | 2472166 | 9573604 | 9839701 |
Jan 12, 2022 | 6036755 | Series A | 9418325 | 2236353 |
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Second Nature's founders and board of directors
Founder? Claim ProfileThe founders of Second Nature is Alon Shalita.
Here are the details of Second Nature's key team members:
- Alon Shalita: Co-Founder of Second Nature. They serve on the board of 1 company.Contact Info: 1 email address
Second Nature's Board of Directors
Second Nature's board has 2 active members. Alon Shalita and Ariel Hitron are part of team.Here is the list of Second Nature's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 7y 5m | |
Team | - | Current | 7y 5m |
View details of Second Nature's Founder profiles and Board Members
Second Nature's employee count trend
Second Nature has 97 employees as of Aug 26. Here is Second Nature's employee count trend over the years:
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Second Nature's Competitors and alternates
Top competitors of Second Nature include Consensus, Inkling and Demodesk. Here is the list of Top 10 competitors of Second Nature, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Consensus 2013, American Fork (United States), Series C | Personalised automated product demonstration platform for B2B Sales | $143M | 65/100 | |
2nd |  Inkling 2009, San Francisco (United States), Acquired | Cloud-based enterprise knowledge management solution provider | $95.4M | 62/100 | |
3rd | Second Nature 2019, Tel Aviv (Israel), Series B | Developer of AI-driven sales training and coaching software | $37.5M | 62/100 | |
4th | Demodesk 2017, San Francisco (United States), Series A | AI sales platform boosting revenue through automation, coaching, and insights | $10.3M | 60/100 | |
5th |  Hippo Video 2016, Newark (United States), Series B | AI powered video creation software for enterprises | $14M | 58/100 | |
6th | Platorm offering AI powered video and document creation tools | $3M | 57/100 | ||
7th | Brainshark 1999, Waltham (United States), Acquired | Sales-enablement platform | $20.9M | 55/100 | |
8th | FullyRamped 2024, San Francisco (United States), Acquired | AI powered training and onboarding tool for sales teams | $2.3M | 55/100 | |
9th | Platform offering demo tools and creation software | $4.99M | 53/100 | ||
10th | SalesHood 2013, San Francisco (United States), Series A | Provider of an AI-powered platform for sales enablement and training | - | 52/100 |
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Second Nature's Investments and acquisitions
Second Nature has made no investments or acquisitions yet.
Reports related to Second Nature
Here is the latest report on Second Nature's sector:
News related to Second Nature
Filter this listMedia has covered Second Nature for a total of 2 events in the last 1 year, 1 of them has been about partnerships.
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Second Nature, Cardumen's portfolio, raises €22 million in a Series B funding roundCapital-Riesgo.es•Oct 16, 2025•Sienna Venture Capital, Second Nature, Bright Pixel Capital, Cardumen Capital and 10 others
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Second Nature Named Winner in 2023 Artificial Intelligence Excellence AwardsSecond Nature•Mar 23, 2023•Second Nature
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New for Q4 2022: Salesforce Integration, Team Leaderboards, Customer Scorecards, and SME Learning FlowSecond Nature•Dec 12, 2022•Second Nature
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Second Nature's AI Sales Training Deployed at Global Sales Development Agency WhistlePR Newswire•Jul 12, 2022•Second Nature, Whistle
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Second Nature’s AI-based Sales Coaching Integrated with Corporate VisionsEnterpriseTalk•Feb 15, 2022•Second Nature, Corporate Visions
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Second Nature Launches AI-Powered Interactive Sales Coaching Solution with $12.5M InvestmentPR Newswire•Jan 12, 2022•Second Nature, Signals Venture Capital, StageOne Ventures, Cardumen Capital and 2 others
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G2 recognizes Second Nature as a ‘high performer’ in AI-driven sales coachingSecond Nature•Sep 23, 2021•Second Nature
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Second Nature Recognized as a Gartner Cool Vendor in Conversation Intelligence for B2B SalesSecond Nature•Aug 27, 2021•Second Nature
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Nancy Nardin Selects Second Nature as Top Sales Tool of 2021Second Nature•May 07, 2021•Second Nature
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