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Siteimprove - About the company

Siteimprove is an acquired company based in Copenhagen (Denmark), founded in 2003 by Morten Ebbesen. It operates as a Provider of website search engine optimization solutions. Siteimprove has raised $55M in funding from Summit Partners. The company has 429 active competitors, including 56 funded and 65 that have exited. Its top competitors include companies like Freshworks, Constant Contact and Weave.

Company Details

Siteimprove is a provider of website search engine optimization solutions. It provides tools for web accessibility, analytics, quality assurance, performance, SEO audit, web policy standards. PDF checker and feedback plug-in are provided as add-ons. It provides a tool that scans the website and identifies issues for WCAG 2.0 compliance based on the level chosen and gives a detailed explanation for the fixes required.
Social
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Email ID
*****@siteimprove.com
Phone Number
+45 **********
Registered Address
Minneapolis, Minnesota
Key Metrics
Founded Year
2003
Location
Copenhagen, Denmark
Stage
Acquired
Total Funding
$55M in 2 rounds
Ranked
Employee Count
428 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Nordic Capital (Sep 04, 2020)

Siteimprove's acquisition details

Siteimprove got acquired by Nordic Capital on Sep 04, 2020 at an acquisition amount of $*****.
Click here to take a look at Siteimprove's acquisition in detail
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Siteimprove's funding and investors

Siteimprove has raised a total funding of $55M over 2 rounds. Its first funding round was on Dec 22, 2015. Its latest funding round was a Grant (prize money) round on Nov 01, 2017 for $*****. 1 investor participated in its latest round. Siteimprove has 2 institutional investors.

Here is the list of recent funding rounds of Siteimprove:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 01, 2017
6676464
Grant (prize money)
4102724
5540691
5601769
7599606
Dec 22, 2015
4277454
PE
9958895
6612849
4803257
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Siteimprove's founders and board of directors

Founder? Claim Profile
The founders of Siteimprove is Morten Ebbesen. Lisa Dickson is the CEO of Siteimprove.
Here are the details of Siteimprove's key team members:

Siteimprove's employee count trend

Siteimprove has 428 employees as of Aug 26. Here is Siteimprove's employee count trend over the years:
Employee count trend for Siteimprove
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Siteimprove's Competitors and alternates

Top competitors of Siteimprove include Freshworks, Constant Contact and Weave. Here is the list of Top 10 competitors of Siteimprove, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Freshworks
Freshworks
2010, Chennai (India), Public
Provider of IT service management and customer support solutions
$400M
84/100
2nd
Logo for Constant Contact
Constant Contact
1998, Waltham (United States), Acquired
Digital marketing platform for businesses
$37M
80/100
3rd
Logo for Weave
Weave
2008, Provo (United States), Acquired
Omnichannel customer engagement software for businesses
$156M
72/100
4th
Logo for HighLevel
HighLevel
2016, Eugene (United States), Series C
Text messaging platform for marketing agencies
$60M
69/100
5th
Logo for Brevo
Brevo
2012, Paris (France), Series C
Provider of an customer engagement and marketing automation
$780M
67/100
6th
Logo for ExactTarget
ExactTarget
2000, Indianapolis (United States), Acquired
Multichannel marketing automation platform
$229M
65/100
7th
Logo for ValueFirst
ValueFirst
2003, Gurugram (India), Acquired
Provider of communication platforms for messaging and voice interaction services
$21.8M
63/100
8th
Logo for Cheerio AI
Cheerio AI
2021, Bengaluru (India), Seed
Provider of AI-powered automation platform for enterprise revenue and growth
$1.3M
61/100
9th
Logo for Mapp
Mapp
1999, San Diego (United States), Acquired
Customer engagement and marketing solution for businesses
$13M
59/100
10th
Logo for Siteimprove
Siteimprove
2003, Copenhagen (Denmark), Acquired
Provider of website search engine optimization solutions
$55M
57/100
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Siteimprove's Investments and acquisitions

Siteimprove has acquired MarketMuse. Siteimprove has not made any investments as of now.

Reports related to Siteimprove

Here is the latest report on Siteimprove's sector:

News related to Siteimprove

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Media has covered Siteimprove for a total of 11 events in the last 1 year, 6 of them have been about company updates and 1 about people movement.
•
Siteimprove Launches Advanced AEO Insights for AI VisibilityPR Newswire•Apr 20, 2026•Siteimprove
•
Siteimprove Appoints Jen Jones as Chief Marketing OfficerEuropa Press•Mar 04, 2026•Siteimprove
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FAQs about Siteimprove

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