Siteimprove - About the company
Siteimprove is an acquired company based in Copenhagen (Denmark), founded in 2003 by Morten Ebbesen. It operates as a Provider of website search engine optimization solutions. Siteimprove has raised $55M in funding from Summit Partners. The company has 429 active competitors, including 56 funded and 65 that have exited. Its top competitors include companies like Freshworks, Constant Contact and Weave.
Company Details
Siteimprove is a provider of website search engine optimization solutions. It provides tools for web accessibility, analytics, quality assurance, performance, SEO audit, web policy standards. PDF checker and feedback plug-in are provided as add-ons. It provides a tool that scans the website and identifies issues for WCAG 2.0 compliance based on the level chosen and gives a detailed explanation for the fixes required.
- Website
- www.siteimprove.com/
- Email ID
- *****@siteimprove.com
- Phone Number
- +45 **********
- Registered Address
- Minneapolis, Minnesota
Key Metrics
Founded Year
2003
Location
Copenhagen, Denmark
Stage
Acquired
Total Funding
$55M in 2 rounds
Latest Funding Round
Investors
Ranked
10th among 429 active competitors
Employee Count
428 as on Aug 31, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by Nordic Capital (Sep 04, 2020)
Legal entities associated with Siteimprove
Siteimprove is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Siteimprove Holding A/S CIN: 41624698 , Denmark, Active | Aug 25, 2020 | - | - | |
SITEIMPROVE A / S CIN: 25537017 , Denmark, Active | Jan 06, 2000 | - | 245 (As on Dec 31, 2021) | |
SITEIMPROVE, INC. CIN: 203425009 , United States, Active | Dec 26, 999 | - | 175 (As on Dec 31, 2024) | - |
Siteimprove's acquisition details
Siteimprove got acquired by Nordic Capital on Sep 04, 2020 at an acquisition amount of $*****.
Click here to take a look at Siteimprove's acquisition in detail
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Siteimprove's funding and investors
Siteimprove has raised a total funding of $55M over 2 rounds. Its first funding round was on Dec 22, 2015. Its latest funding round was a Grant (prize money) round on Nov 01, 2017 for $*****. 1 investor participated in its latest round. Siteimprove has 2 institutional investors.
Here is the list of recent funding rounds of Siteimprove:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 01, 2017 | 6676464 | Grant (prize money) | 4102724 | 5540691 | 5601769 | 7599606 |
Dec 22, 2015 | 4277454 | PE | 9958895 | 6612849 | 4803257 |
View details of Siteimprove's funding rounds and investors
Siteimprove's founders and board of directors
Founder? Claim ProfileThe founders of Siteimprove is Morten Ebbesen. Lisa Dickson is the CEO of Siteimprove.
Here are the details of Siteimprove's key team members:
- Morten Ebbesen: Founder & CEO of Siteimprove. They serve on the board of 1 company.
View details of Siteimprove's Founder profiles and Board Members
Siteimprove's employee count trend
Siteimprove has 428 employees as of Aug 26. Here is Siteimprove's employee count trend over the years:
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Siteimprove's Competitors and alternates
Top competitors of Siteimprove include Freshworks, Constant Contact and Weave. Here is the list of Top 10 competitors of Siteimprove, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Freshworks 2010, Chennai (India), Public | Provider of IT service management and customer support solutions | $400M | 84/100 | |
2nd | Constant Contact 1998, Waltham (United States), Acquired | Digital marketing platform for businesses | $37M | 80/100 | |
3rd | Weave 2008, Provo (United States), Acquired | Omnichannel customer engagement software for businesses | $156M | 72/100 | |
4th | HighLevel 2016, Eugene (United States), Series C | Text messaging platform for marketing agencies | $60M | 69/100 | |
5th | Provider of an customer engagement and marketing automation | $780M | 67/100 | ||
6th | ExactTarget 2000, Indianapolis (United States), Acquired | Multichannel marketing automation platform | $229M | 65/100 | |
7th | ValueFirst 2003, Gurugram (India), Acquired | Provider of communication platforms for messaging and voice interaction services | $21.8M | 63/100 | |
8th | Cheerio AI 2021, Bengaluru (India), Seed | Provider of AI-powered automation platform for enterprise revenue and growth | $1.3M | 61/100 | |
9th | Mapp 1999, San Diego (United States), Acquired | Customer engagement and marketing solution for businesses | $13M | 59/100 | |
10th | Siteimprove 2003, Copenhagen (Denmark), Acquired | Provider of website search engine optimization solutions | $55M | 57/100 |
Looking for more details on Siteimprove's competitors? Click here to see the top ones
Siteimprove's Investments and acquisitions
Siteimprove has acquired MarketMuse. Siteimprove has not made any investments as of now.Reports related to Siteimprove
Here is the latest report on Siteimprove's sector:
News related to Siteimprove
Media has covered Siteimprove for a total of 11 events in the last 1 year, 6 of them have been about company updates and 1 about people movement.
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Siteimprove Achieves FedRAMP Ready Designation, Available on FedRAMP MarketplacePR Newswire•Aug 18, 2026•Siteimprove
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Siteimprove.ai MCP Server Integrates with AI Workflows, Enhancing Digital AccessibilityPR Newswire•Jul 01, 2026•Siteimprove
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Siteimprove Expands Content Intelligence Platform with Conversational Analytics AgentMarTech Series•Feb 27, 2026•Siteimprove
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Siteimprove's Tobias Nyhuus Jensen Appointed National Expert for Denmark in AccessibleEU InitiativePR Newswire•Oct 23, 2025•Siteimprove
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Siteimprove Expands Content Intelligence Platform with AI AgentsPR Newswire•Sep 16, 2025•Siteimprove
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