Sitoo - About the company
Sitoo is a late stage company based in Stockholm (Sweden), founded in 2004 by Jens Levin and Michael Meurlinger. It operates as a Provider of mobile point of sale (mPOS) for businesses. Sitoo has raised $27.4M in funding from Verdane. The company has 1262 active competitors, including 73 funded and 112 that have exited. Its top competitors include companies like Square, Lightspeed and Ezetap.
Company Details
Sitoo is a provider of mobile point of sale (mPOS) for businesses. The cloud-based mPOS platform for global retailers with an omnichannel solution. It helps the customers to move through physical and digital stores. Its features include barcode scanning, customer account profiling, discount management, electronic signature, gift card management, loyalty program, and more.
- Website
- sitoo.com
- Email ID
- *****@sitoo.com
- Phone Number
- +46 **********
- Registered Address
- Regeringsgatan 25, SE-111 53 STOCKHOLM
Key Metrics
Founded Year
2004
Location
Stockholm, Sweden
Stage
Late Stage
Total Funding
$27.4M in 1 round
Latest Funding Round
Ranked
22nd among 1262 active competitors
Employee Count
144 as on Aug 31, 2026
Legal entities associated with Sitoo
Sitoo is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
SITOO AB CIN: 919673311 , Norway, Active | May 14, 2002 | - | - |
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Sitoo's funding and investors
Sitoo has raised a total funding of $27.4M over 1 round. Its latest funding round was a PE round on Nov 28, 2024 for $*****. 1 investor participated in its latest round. Sitoo has 3 institutional investors.
Here is the list of recent funding rounds of Sitoo:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 28, 2024 | 6770726 | PE | 2357379 | 5377628 | 5743401 | 4477140 |
View details of Sitoo's funding rounds and investors
Sitoo's founders and board of directors
Founder? Claim ProfileHere are the details of Sitoo's key team members:
- Jens Levin: Co-Founder & CEO of Sitoo.
- Michael Meurlinger: Co-Founder & CTO of Sitoo.
View details of Sitoo's Founder profiles and Board Members
Sitoo's employee count trend
Sitoo has 144 employees as of Aug 26. Here is Sitoo's employee count trend over the years:
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Sitoo's Competitors and alternates
Top competitors of Sitoo include Square, Lightspeed and Ezetap. Here is the list of Top 10 competitors of Sitoo, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Square 2009, San Francisco (United States), Public | Provider of integrated point of sale and business management solutions | $520M | 84/100 | |
2nd | Lightspeed 2005, Montreal (Canada), Public | Provider of point of sale and payment platform for businesses | $292M | 76/100 | |
3rd | Cloud-based mPOS software and hardware solutions for businesses | $66.4M | 72/100 | ||
4th | Provider of point-of-sale terminals and digital payment solutions for businesses | $997M | 70/100 | ||
5th | DNA Payments 2018, London (United Kingdom), Series D | Provider of omnichannel payment solutions, including terminals, online payments, and ePOS | $141M | 69/100 | |
6th | Provider of POS solutions for retail stores | $103M | 69/100 | ||
7th | Cantaloupe 1992, Malvern (United States), Acquired | Provider of payment processing solutions for merchants and businesses | $18.9M | 68/100 | |
8th | mPOS software and hardware solutions for offline retailers | $27.9M | 67/100 | ||
9th | Manufacturer of terminals, pads, kiosks, and related accessories and services | $61.4M | 66/100 | ||
10th | Provider of payment and revenue assurance software for retail businesses | $155M | 65/100 | ||
22nd | Provider of mobile point of sale (mPOS) for businesses | $27.4M | 54/100 |
Looking for more details on Sitoo's competitors? Click here to see the top ones
Sitoo's Investments and acquisitions
Sitoo has made no investments or acquisitions yet.
Reports related to Sitoo
Here is the latest report on Sitoo's sector:
News related to Sitoo
Media has covered Sitoo for a total of 7 events in the last 1 year, 3 of them have been about partnerships and 2 about company updates.
•
Paul Smith Completes Roll-out of Sitoo Retail Technology Across Global StoresRetail Technology Innovation Hub•Sep 25, 2026•Sitoo, Paul Smith
•
Unified commerce specialist Sitoo expands into the US with a new office in New YorkRetail Technology Innovation Hub•Sep 15, 2026•Sitoo
•
Sofie Ovesen Joins Sitoo as Head of Commercial Finance and OperationsRetail Technology Innovation Hub•Aug 27, 2026•Sitoo
•
Danish children's clothing brand Wheat adopts Sitoo's unified commerce platformRetail Technology Innovation Hub•May 26, 2026•Sitoo
•
Message Fashion Retail Partners with Sitoo for Omnichannel TechRetail Technology Innovation Hub•Feb 09, 2026•Sitoo
•
Red Badger and Sitoo Partner to Boost Omnichannel Tech AdoptionRetail Technology Innovation Hub•Feb 06, 2026•Red Badger, Sitoo
•
Sitoo reports inclusion within Gartner's 2025 Market Guide for Unified Commerce PlatformsRetail Technology Innovation Hub•Dec 16, 2025•Sitoo
•
All4Running Speeds Ahead with Sitoo PoS and Unified Commerce PlatformRetail Technology Innovation Hub•Sep 11, 2025•Sitoo, Verdane, All4running
•
Everlane goes all in on Shopify as disruptor rethinks fashion rulesRetail Technology Innovation Hub•Sep 11, 2025•Everlane, Terribles, Reddit, Papa John and 38 others
•
Henrik Hällberg and Ola Schröder move from Sitoo to WAIR for Nordic expansionRetail Technology Innovation Hub•Aug 26, 2025•Sitoo, Wair
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