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Sitoo - About the company

Sitoo is a late stage company based in Stockholm (Sweden), founded in 2004 by Jens Levin and Michael Meurlinger. It operates as a Provider of mobile point of sale (mPOS) for businesses. Sitoo has raised $27.4M in funding from Verdane. The company has 1262 active competitors, including 73 funded and 112 that have exited. Its top competitors include companies like Square, Lightspeed and Ezetap.

Company Details

Sitoo is a provider of mobile point of sale (mPOS) for businesses. The cloud-based mPOS platform for global retailers with an omnichannel solution. It helps the customers to move through physical and digital stores. Its features include barcode scanning, customer account profiling, discount management, electronic signature, gift card management, loyalty program, and more.
Website
sitoo.com
Social
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Email ID
*****@sitoo.com
Phone Number
+46 **********
Registered Address
Regeringsgatan 25, SE-111 53 STOCKHOLM
Key Metrics
Founded Year
2004
Location
Stockholm, Sweden
Stage
Late Stage
Total Funding
$27.4M in 1 round
Latest Funding Round
Investors
Ranked
Employee Count
144 as on Aug 31, 2026
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Sitoo's funding and investors

Sitoo has raised a total funding of $27.4M over 1 round. Its latest funding round was a PE round on Nov 28, 2024 for $*****. 1 investor participated in its latest round. Sitoo has 3 institutional investors.

Here is the list of recent funding rounds of Sitoo:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 28, 2024
6770726
PE
2357379
5377628
5743401
4477140
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Sitoo's founders and board of directors

Founder? Claim Profile
The founders of Sitoo are Jens Levin and Michael Meurlinger. Jens Levin is the CEO of Sitoo.
Here are the details of Sitoo's key team members:

Sitoo's employee count trend

Sitoo has 144 employees as of Aug 26. Here is Sitoo's employee count trend over the years:
Employee count trend for Sitoo
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Sitoo's Competitors and alternates

Top competitors of Sitoo include Square, Lightspeed and Ezetap. Here is the list of Top 10 competitors of Sitoo, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Square
Square
2009, San Francisco (United States), Public
Provider of integrated point of sale and business management solutions
$520M
84/100
2nd
Logo for Lightspeed
Lightspeed
2005, Montreal (Canada), Public
Provider of point of sale and payment platform for businesses
$292M
76/100
3rd
Logo for Ezetap
Ezetap
2011, Bengaluru (India), Acquired
Cloud-based mPOS software and hardware solutions for businesses
$66.4M
72/100
4th
Logo for Clip
Clip
2012, Mexico City (Mexico), Series E
Provider of point-of-sale terminals and digital payment solutions for businesses
$997M
70/100
5th
Logo for DNA Payments
DNA Payments
2018, London (United Kingdom), Series D
Provider of omnichannel payment solutions, including terminals, online payments, and ePOS
$141M
69/100
6th
Logo for Tyro
Tyro
2003, Sydney (Australia), Public
Provider of POS solutions for retail stores
$103M
69/100
7th
Logo for Cantaloupe
Cantaloupe
1992, Malvern (United States), Acquired
Provider of payment processing solutions for merchants and businesses
$18.9M
68/100
8th
Logo for Moka
Moka
2014, Jakarta (Indonesia), Acquired
mPOS software and hardware solutions for offline retailers
$27.9M
67/100
9th
Logo for SUNMI
SUNMI
2013, Shanghai (China), Public
Manufacturer of terminals, pads, kiosks, and related accessories and services
$61.4M
66/100
10th
Logo for Innoviti
Innoviti
2002, Bengaluru (India), Series E
Provider of payment and revenue assurance software for retail businesses
$155M
65/100
22nd
Logo for Sitoo
Sitoo
2004, Stockholm (Sweden), Late Stage
Provider of mobile point of sale (mPOS) for businesses
$27.4M
54/100
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Sitoo's Investments and acquisitions

Sitoo has made no investments or acquisitions yet.

Reports related to Sitoo

Here is the latest report on Sitoo's sector:

News related to Sitoo

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Media has covered Sitoo for a total of 7 events in the last 1 year, 3 of them have been about partnerships and 2 about company updates.
•
•
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Sofie Ovesen Joins Sitoo as Head of Commercial Finance and OperationsRetail Technology Innovation Hub•Aug 27, 2026•Sitoo
•
Danish children's clothing brand Wheat adopts Sitoo's unified commerce platformRetail Technology Innovation Hub•May 26, 2026•Sitoo
•
Message Fashion Retail Partners with Sitoo for Omnichannel TechRetail Technology Innovation Hub•Feb 09, 2026•Sitoo
•
Red Badger and Sitoo Partner to Boost Omnichannel Tech AdoptionRetail Technology Innovation Hub•Feb 06, 2026•Red Badger, Sitoo
•
All4Running Speeds Ahead with Sitoo PoS and Unified Commerce PlatformRetail Technology Innovation Hub•Sep 11, 2025•Sitoo, Verdane, All4running
•
Everlane goes all in on Shopify as disruptor rethinks fashion rulesRetail Technology Innovation Hub•Sep 11, 2025•Everlane, Terribles, Reddit, Papa John and 38 others
•
Henrik Hällberg and Ola Schröder move from Sitoo to WAIR for Nordic expansionRetail Technology Innovation Hub•Aug 26, 2025•Sitoo, Wair
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FAQs about Sitoo

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