Where is Smollan located?

Smollan is headquartered in Johannesburg, South Africa. It is registered at 1840, สุขุมวิท ฮิลส์ ชั้น 19, สุขุมวิท, พระโขนงใต้, เขตพระโขนง, กรุงเทพมหานคร.

How many employees does Smollan have?

As of Jul 01, 2024, the latest employee count at Smollan is 10001 - 10000000.

Is Smollan a funded company?

Smollan is a funded company, having raised a total of $***** in its 1st and only funding round.

What is the annual revenue of Smollan?

Annual revenue of Smollan is ₹605Cr as on Mar 31, 2025.

Where does Smollan rank among its competitors?

Smollan ranks 36th amongst 1361 active competitors, of which 142 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Fluent Commerce, which secured $32.6M in Feb, 2026.

Who are the top competitors of Smollan?

Smollan's top competitors include RELEX, Cegid and Wasoko. Among them, Fluent Commerce secured the most recent funding round in February, 2026.

Smollan - 2026 Company Profile, Team, Competitors & Financials

Smollan is an acquired company based in Johannesburg (South Africa), founded in 1931. It operates as a Provider of software suite for retail business. The company has 1361 active competitors, including 142 funded and 149 that have exited. Its top competitors include companies like RELEX, Cegid and Wasoko.

Company Details

Provider of software suite for retail business. It enables retailers and brand owners by providing solutions for field sales and retail execution, activation, information, and technology. It offers solutions for brand visibility and availability including the implementation of new planograms and forecasting. It also provides solutions for clienteling and creates dashboards for store owners to give insights on pricing information, availability, and measuring the effectiveness of promotions and other related schemes.

Website: smollan.com
Social
Email ID: *****@smollan.co.za
Phone Number: +27 **********
Registered Address: 1840, สุขุมวิท ฮิลส์ ชั้น 19, สุขุมวิท, พระโขนงใต้, เขตพระโขนง, กรุงเทพมหานคร

Key Metrics

Founded Year

1931

Location

Johannesburg, South Africa

Stage

Acquired

Ranked

36^th among 1361 active competitors

Annual Revenue

₹605Cr as on Mar 31, 2025

Employee Count

10,001 - 10,000,000 as on Jul 01, 2024

Investment & Acquisitions

Hibrido & 7 more

Similar Companies

RELEX & 1721 more

Exit Details

Acquired by McGrath Estate Agents (Jun 01, 2015)

View Smollan's full profile

Smollan is associated with 6 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count
SMOLLAN INDIA PRIVATE LIMITED CIN: U74900MH2010FTC211149 , India, Active	Dec 21, 2010	$71.5M (As on Mar 31, 2025)	695 (As on Aug 01, 2025)
SMOLLAN INDIA TECHNOLOGY PRIVATE LIMITED CIN: U72100MH2016PTC280853 , India, Active	May 10, 2016	$3.56M (As on Mar 31, 2025)	-
SMOLLAN INDIA CSR FOUNDATION CIN: U74999MH2018NPL314558 , India, Active	Sep 21, 2018	$108K (As on Mar 31, 2025)	-
HINDUSTAN FIELD SERVICES PRIVATE LIMITED CIN: U51900MH2007PTC176788 , India, Active	Dec 14, 2007	$96.4M (As on Mar 31, 2025)	6131 (As on Mar 31, 2024)
SMOLLAN INDIA FIELD MANAGEMENT PRIVATE LIMITED CIN: U74900MH2016PTC272802 , India, Active	Feb 06, 2016	$60.9M (As on Mar 31, 2025)	18855 (As on Aug 01, 2025)
SMOLLAN (THAILAND) LIMITED CIN: 0105550108207 , Thailand, Active	Oct 12, 2007	$19.1M (As on Dec 31, 2023)	-

Smollan got acquired by McGrath Estate Agents on Jun 01, 2015 at an acquisition amount of $*****.

Click here to take a look at Smollan's acquisition in detail

Smollan has not raised any funding rounds yet.

Smollan's employee count trend

Smollan has 10,001 - 10,000,000 employees as of Jul 24. Here is Smollan's employee count trend over the years:

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Top competitors of Smollan include RELEX, Cegid and Wasoko. Here is the list of Top 10 competitors of Smollan, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	RELEX 2005, Helsinki (Finland), Series D	Provider of unified platform for retail and supply chain planning	$816M	Summit Partners, TCV & 4 others	77/100
2nd	Cegid 1983, Lyon (France), Late Stage	Provider of cloud-based management solutions for retail, finance, tax, and HR	$900K	Silver Lake, Apax Partners & 9 others	72/100
3rd	Wasoko 2013, Nairobi (Kenya), Series B	Online retailer of everyday consumer goods providing delivery services to shops	$152M	Avenir Growth Capital, Tiger Global Management ... & 38 others	71/100
4th	Jushuitan 2014, Hangzhou (China), Public	SaaS-based ERP solutions for e-commerce retailers	$225M	Sequoia Capital China, ZCG & 10 others	68/100
5th	RADAR 2013, New York City (United States), Series A	Provider of RFID and computer vision technology for retail inventory management	$63M	Align Ventures, Sound Ventures & 16 others	66/100
6th	Ometria Technologies 2013, London (United Kingdom), Series C	Provider of a customer data and experience platform for retail	$71.4M	Octopus Ventures, Inventure Partners & 64 others	64/100
7th	CallidusCloud 1996, Pleasanton (United States), Acquired	Cloud-based sales, marketing and pipeline management solutions	$89.2M	Crescendo Ventures, Crosspoint Venture Partners ... & 6 others	64/100
8th	Bizom 2008, Bengaluru (India), Series B	Provider of retail intelligence platform for consumer packaged goods industry	$19.1M	IndiaMART, Ojas Venture Partners & 25 others	63/100
9th	Fluent Commerce 2013, Surry Hills (Australia), Series C	Cloud-based back-end management solutions for omnichannel retailers	$59.7M	Arrowroot Capital Management, Qualgro & 34 others	63/100
10th	itim 1999, London (United Kingdom), Public	Cloud-based software suite solutions for retail businesses	-	-	62/100
36th	Smollan 1931, Johannesburg (South Africa), Acquired	Provider of software suite for retail business	-	-	53/100

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Smollan has made 6 investments in companies including SweepSouth and SnapNSave. Smollan has also acquired 2 companies including Hibrido and Argility.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Aug 03, 2023	Acquisition	Hibrido	2013	Brusque (Brazil)
Jan 12, 2022	Acquisition	Argility	2007	Johannesburg (South Africa)
Oct 08, 2019	Investments	SweepSouth	2014	Johannesburg (South Africa)