When was Wasoko founded?

Wasoko was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Where is Wasoko located?

Wasoko is headquartered in Nairobi, Kenya.

Who is the current CEO of Wasoko?

Daniel Yu of Wasoko. They have also founded 1 company.

How many employees does Wasoko have?

As of Jun 30, 2026, the latest employee count at Wasoko is 582.

Is Wasoko a funded company?

Wasoko is a funded company, having raised a total of $152M across 13 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Feb 2015.

How much is Wasoko worth?

The latest valuation of Wasoko is $***** as of Mar 27, 2024.

When was the latest funding round of Wasoko?

Wasoko's latest funding was a $***** Series B round on Mar 16, 2022, with participation from 8 investors.

Where does Wasoko rank among its competitors?

Wasoko ranks 1st amongst 71 active competitors, of which 14 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Kilimo Fresh, which secured $200K in Apr, 2026.

Who are the top competitors of Wasoko?

Wasoko's top competitors include CallidusCloud, Wooqer and Linx. Among them, Kilimo Fresh secured the most recent funding round in April, 2026.

Wasoko - 2026 Company Profile, Team, Funding & Competitors

Wasoko is a series B company based in Nairobi (Kenya), founded in 2013 by Troels Plenge and Daniel Yu. It operates as an Online retailer of everyday consumer goods providing delivery services to shops. Wasoko has raised $152M in funding from investors like The University of Chicago, Tiger Global Management and Impact Engine, with a current valuation of $*****. The company has 71 active competitors, including 14 funded and 6 that have exited. Its top competitors include companies like CallidusCloud, Wooqer and Linx.

Company Details

Online retailer of everyday consumer goods providing delivery services to shops. It offers an application for shop owners to order products. Customer service agents and field sales agents are available to assist with registration. The company provides a credit facility for purchasing goods and later payment.

Website: wasoko.com
Social
Email ID: *****@wasoko.com
Phone Number: +254 **********

Key Metrics

Founded Year

2013

Location

Nairobi, Kenya

Stage

Series B

Total Funding

$152M in 13 rounds

Latest Funding Round

Series B, Mar 16, 2022, $*****

Post Money Valuation

$***** as on Mar 27, 2024

Investors

The University of Chicago & 41 more

Ranked

1^st among 71 active competitors

Employee Count

582 as on Jun 30, 2026

Investment & Acquisitions

Tushop

Similar Companies

RELEX & 2126 more

View Wasoko's full profile

Wasoko has raised a total funding of $152M over 13 rounds. Its first funding round was on Feb 2015. Its latest funding round was a Series B round on Mar 16, 2022 for $*****. 8 investors participated in its latest round. Wasoko has 40 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Wasoko:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 16, 2022	8685132	Series B	1332906	1437483	5322283	7983237
Feb 21, 2020	5177004	Series A	1377318	9145066	5929676	Amplo & 4 more
Feb 2019	3121831	Seed	9244210	7028421	7248279	Breyerlabs & 5 more

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View details of Wasoko's funding rounds and investors

The founders of Wasoko are Troels Plenge and Daniel Yu. and Daniel Yu are the CEOs of Wasoko.

Here are the details of Wasoko's key team members:

Troels Plenge: Former Co-Founder of Wasoko.
Daniel Yu: Founder & CEO of Wasoko.
Contact Info: 1 email address

View details of Wasoko's Founder profiles and Board Members

Wasoko's employee count trend

Wasoko has 582 employees as of Jun 26. Here is Wasoko's employee count trend over the years:

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Top competitors of Wasoko include CallidusCloud, Wooqer and Linx. Here is the list of Top 10 competitors of Wasoko, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Wasoko 2013, Nairobi (Kenya), Series B	Online retailer of everyday consumer goods providing delivery services to shops	$152M	TriplePoint Capital, Tiger Global Management ... & 40 others	67/100
2nd	CallidusCloud 1996, Pleasanton (United States), Acquired	Cloud-based sales, marketing and pipeline management solutions	$89.3M	Crosspoint Venture Partners, Crescendo Ventures ... & 6 others	61/100
3rd	Wooqer 2014, San Jose (United States), Seed	Provider of software for managing operations across multiple business locations	$6M	Celesta Capital, Sharrp Ventures & 2 others	60/100
4th	Linx 1985, Sao Paulo (Brazil), Acquired	Cloud-based suite software for the retail industry	-	General Atlantic, Oria Capital	58/100
5th	OneStock 2010, London (United Kingdom), Series A	Cloud-based backend management tool for omnichannel retailers	$72M	Summit Partners, Lafayette Plug and Play & 2 others	56/100
6th	Twiga Foods 2013, Nairobi (Kenya), Series C	Online marketplace platform offering farm products	$110M	Creadev, Goldman Sachs & 13 others	55/100
7th	Vinculum 2007, Noida (India), Series C	Platform offeirng cloud based end to end eCommerce and retail solution	$23.4M	Accel, IvyCap Ventures & 23 others	53/100
8th	Kilimo Fresh 2018, Dar es Salaam (Tanzania), Seed	Online platform offering multi-category grocery products	$250K	MEST, Madica & 1 others	52/100
9th	Alkemics 2011, Paris (France), Acquired	PIM for interaction between FMCG brands and retailers	$51.6M	Highland Europe, Cathay Innovation & 7 others	52/100
10th	iVend Retail 2004, New York City (United States), Series C	Retail management software for offline retail stores	$60M	Goldman Sachs	50/100