When was Booked it founded?

Booked it was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Booked it located?

Booked it is headquartered in London, United Kingdom.

Who is the current CEO of Booked it?

Brad Nobbs of Booked it. They have also founded 1 company.

Which legal entities is Booked it associated with?

Booked it is associated with THE BOOKED IT GROUP LTD and 1 other.

How many employees does Booked it have?

As of Sep 30, 2026, the latest employee count at Booked it is 34.

Is Booked it a funded company?

Booked it is a funded company, having raised a total of $3.33M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 13, 2017.

How much is Booked it worth?

The latest valuation of Booked it is £***** as of Dec 12, 2019.

When was the latest funding round of Booked it?

Booked it's latest funding was a $***** Series A round on Apr 18, 2025, with participation from 1 investor.

Where does Booked it rank among its competitors?

Booked it ranks 7th amongst 69 active competitors, of which 9 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Booked it, which secured $3.31M in Apr, 2025.

Who are the top competitors of Booked it?

Booked it's top competitors include Sojern, Adara and me&u. Among them, Booked it secured the most recent funding round in April, 2025.

Booked it - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Cloud based platform offering marketing solutions for the hospitality industry. It provides online bookings management software and a range of smart marketing tools to increase revenue, retain customers and control spending per head to support optimal business growth.

Website: booked.it
Social
Email ID: *****@bookedit.com
Phone Number: +44 **********

Key Metrics

Founded Year

2015

Location

London, United Kingdom

Stage

Series A

Total Funding

$3.33M in 4 rounds

Latest Funding Round

Series A, Apr 18, 2025, $*****

Post Money Valuation

£***** as on Dec 12, 2019

Investors

Calculus Capital & 1 more

Ranked

7^th among 69 active competitors

Employee Count

34 as on Sep 30, 2026

Investment & Acquisitions

More Life VIP & 1 more

Similar Companies

Sojern & 80 more

View Booked it's full profile

Booked it is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
THE BOOKED IT GROUP LTD CIN: 9933601 , United Kingdom, Active		-	25 (As on Dec 31, 2024)
THE BOOKED IT GROUP LTD CIN: 9933601 , Germany, Active	Dec 30, 2015	-	15 (As on Dec 31, 2021)

Booked it has raised a total funding of $3.33M over 4 rounds. Its first funding round was on Jan 13, 2017. Its latest funding round was a Series A round on Apr 18, 2025 for $*****. 1 investor participated in its latest round. Booked it has 2 institutional investors.

Here is the list of recent funding rounds of Booked it:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 18, 2025	6444495	Series A	7842039	7227343	7587139	8238097
Dec 12, 2019	6274460	Seed	7304436	8650392	2867453	4306829
Aug 15, 2018	7218737	Seed	5999751	8191086	5279368	8737034

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View details of Booked it's funding rounds and investors

The founders of Booked it are Brad Nobbs and Ian Hope. Brad Nobbs is the CEO of Booked it.

Here are the details of Booked it's key team members:

Brad Nobbs: Co-Founder & CEO of Booked it and founder of 2 other companies, Booked it and Licklist.
Contact Info: 1 email address
Ian Hope: Co-Founder of Booked it.

View details of Booked it's Founder profiles and Board Members

Booked it's employee count trend

Booked it has 34 employees as of Sep 26. Here is Booked it's employee count trend over the years:

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Top competitors of Booked it include Sojern, Adara and me&u. Here is the list of Top 10 competitors of Booked it, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sojern 2007, San Francisco (United States), Acquired	Platform offering digital marketing solutions for the travel industry	$162M	TCV, Industry Ventures & 10 others	66/100
2nd	Adara 2005, Palo Alto (United States), Acquired	Provider of data and measurement tools for boosting engagement and growth	$67.1M	August Capital, Questmark Capital Management ... & 7 others	61/100
3rd	me&u 2018, Collingwood (Australia), Series C	AI menu and ordering platform personalizing guest experiences for hospitality	$38M	Acorn Capital, TR Ventures & 8 others	58/100
4th	Revinate 2009, Palo Alto (United States), Series D	Cloud- based reputation management solutions for hotels	$51.5M	Serent Capital, Northgate Capital & 10 others	53/100
5th	Way 2017, Austin (United States), Series A	Developer of software managing experiential programs for the hospitality industry	$20M	Tiger Global Management, MSD Capital & 2 others	53/100
6th	Triptease 2012, London (United Kingdom), Series B	SaaS-driven distribution solution for hotels	$22.2M	Episode 1 Ventures, Notion & 32 others	52/100
7th	Booked it 2015, London (United Kingdom), Series A	Cloud based platform offering marketing solutions for the hospitality industry	$3.33M	Calculus Capital, The FSE Group	39/100
8th	Diamo 2024, New York (United States), Seed	Provider of AI-powered revenue management and marketing software for hotels	$4M	Inovia Capital, Thayer Ventures & 1 others	37/100
9th	INNsight 1998, Mumbai (India), Unfunded	Online marketplace for accommodation bookings	-	-	36/100
10th	Traversing 2022, Oakland (United States), Unfunded	Provider of AI-driven sales, marketing and distribution solutions for hotels	-	-	34/100