When was Adara founded?

Adara was founded in 2005 and raised its 1st funding round 6 years after it was founded.

Where is Adara located?

Adara is headquartered in Palo Alto, United States. It is registered at Mountain View,California.

Who is the current CEO of Adara?

Charles Mi, Layton Han and Charles Mi s of Adara.

How many employees does Adara have?

As of Jun 30, 2026, the latest employee count at Adara is 170.

Is Adara a funded company?

Adara is a funded company, having raised a total of $67.1M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 31, 2011.

When was the latest funding round of Adara?

Adara's latest funding was a $***** Series C round on Sep 14, 2015, with participation from 5 investors.

Where does Adara rank among its competitors?

Adara ranks 10th amongst 491 active competitors, of which 38 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was YipitData, which secured an undisclosed amount in Jun, 2024.

Who are the top competitors of Adara?

Adara's top competitors include Premise, Cint and Enigma. Among them, YipitData secured the most recent funding round in June, 2024.

Adara - 2026 Company Profile, Team, Funding & Competitors

Q: Is Adara an acquired company?

Adara got acquired by RateGain on Jan 03, 2023.

Adara is an acquired company based in Palo Alto (United States), founded in 2005 by Charles Mi and Heng Mei. It operates as a Provider of data and measurement tools for boosting engagement and growth. Adara has raised $67.1M in funding. The company has 491 active competitors, including 38 funded and 31 that have exited. Its top competitors include companies like Premise, Cint and Enigma.

Company Details

Provider of data and measurement tools for boosting engagement and growth. The company offers consumer intelligence, analytics, and audience activation. It provides solutions for advertising campaigns, measurement impact, and destination expenditure reports. The company also offers resources such as case studies, blogs, and webinars.

Website: adara.com
Social
Email ID: *****@adara.com
Phone Number: +1 **********
Registered Address: Mountain View,California

Key Metrics

Founded Year

2005

Location

Palo Alto, United States

Stage

Acquired

Total Funding

$67.1M in 4 rounds

Latest Funding Round

Series C, Sep 14, 2015, $*****

Investors

August Capital & 8 more

Ranked

10^th among 491 active competitors

Employee Count

170 as on Jun 30, 2026

Investment & Acquisitions

Stratio

Similar Companies

Premise & 474 more

Exit Details

Acquired by RateGain (Jan 03, 2023)

View Adara's full profile

Adara is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADARA MEDIA INC CIN: 203602833 , United States, Active	Dec 31, 1999	-	1 (As on Dec 31, 2024)	-

Adara got acquired by RateGain on Jan 03, 2023 at an acquisition amount of $*****.

Click here to take a look at Adara's acquisition in detail

Adara has raised a total funding of $67.1M over 4 rounds. Its first funding round was on Mar 31, 2011. Its latest funding round was a Series C round on Sep 14, 2015 for $*****. 5 investors participated in its latest round. Adara has 9 institutional investors.

Here is the list of recent funding rounds of Adara:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 14, 2015	1208813	Series C	9564201	5370215	4920344	4985206
Feb 20, 2013	2850747	Series B	2960887	7444111	9325345	ONSET Ventures & 4 more
Jan 23, 2012	7649611	Series A	9961378	5772601	6468836	August Capital & 3 more

Access funding benchmarks and valuations. Sign up today!

View details of Adara's funding rounds and investors

The founders of Adara are Charles Mi and Heng Mei.

Here are the details of Adara's key team members:

Charles Mi: Co-Founder & CEO of Adara and founder of 1 other company.
Contact Info: 1 email address
Heng Mei: Former Co-Founder of Adara.
Layton Han: CEO of Adara.
Charles Mi: CEO of Adara.
Contact Info: 1 email address

View details of Adara's Founder profiles and Board Members

Adara's employee count trend

Adara has 170 employees as of Jun 26. Here is Adara's employee count trend over the years:

Uncover Adara's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Adara include Premise, Cint and Enigma. Here is the list of Top 10 competitors of Adara, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Premise 2012, San Francisco (United States), Series E	Crowdsourced real-time offline economic data tracking	$152M	Social Capital, WestCap & 19 others	71/100
2nd	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	70/100
3rd	Enigma 2011, New York City (United States), Series C	Provider of business data and intelligence for risk and growth management	$130M	New Enterprise Associates, TriplePoint Capital ... & 18 others	70/100
4th	YipitData 2010, New York City (United States), Series E	Provider of data and analysis on company performance and consumer behavior	$492M	Primary Venture Partner, The Carlyle Group ... & 14 others	69/100
5th	Sojern 2007, San Francisco (United States), Acquired	Platform offering digital marketing solutions for the travel industry	$162M	TCV, Industry Ventures & 10 others	66/100
6th	Revinate 2009, Palo Alto (United States), Series D	Cloud- based reputation management solutions for hotels	$51.5M	Serent Capital, Northgate Capital & 10 others	65/100
7th	Statista 2007, Hamburg (Germany), Acquired	Provider of market data, market research, and market study statistics	-	Grazia Equity, Ströer	63/100
8th	Preqin 2003, London (United Kingdom), Acquired	Provider of alternative assets data, solutions, and insights for professionals	-	Fried Associates, Valhalla Ventures & 7 others	62/100
9th	MarketsandMarkets 2009, Pune (India), Series C	Provider of market research reports and business research insights services	$56.5M	FTV Capital, Panthera & 2 others	61/100
10th	Adara 2005, Palo Alto (United States), Acquired	Provider of data and measurement tools for boosting engagement and growth	$67.1M	August Capital, Questmark Capital Management ... & 7 others	61/100