When was Adara founded?

Adara was founded in 2005 and raised its 1st funding round 6 years after it was founded.

Where is Adara located?

Adara is headquartered in Palo Alto, United States. It is registered at Mountain View,California.

Who is the current CEO of Adara?

Charles Mi, Layton Han and Charles Mi s of Adara.

How many employees does Adara have?

As of Apr 30, 2026, the latest employee count at Adara is 173.

Is Adara a funded company?

Adara is a funded company, having raised a total of $67.1M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 31, 2011.

When was the latest funding round of Adara?

Adara's latest funding was a $***** Series C round on Sep 14, 2015, with participation from 5 investors. Its primary sector is Data as a Service. In United States, the Data as a Service sector has seen $143M in funding in 2026 to date.

Where does Adara rank among its competitors?

Adara ranks 12th amongst 464 active competitors, of which 38 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Data Sutram, which secured $9M in May, 2025.

Who are the top competitors of Adara?

Adara's top competitors include Human Longevity, Premise and Enigma. Among them, Data Sutram secured the most recent funding round in May, 2025.

Adara - 2026 Company Profile, Team, Funding & Competitors

Q: Is Adara an acquired company?

Adara got acquired by RateGain on Jan 03, 2023.

Company Details

Provider of data and measurement tools for boosting engagement and growth. The company offers consumer intelligence, analytics, and audience activation. It provides solutions for advertising campaigns, measurement impact, and destination expenditure reports. The company also offers resources such as case studies, blogs, and webinars.

Website: adara.com
Social
Email ID: *****@adara.com
Phone Number: +1 **********
Registered Address: Mountain View,California

Key Metrics

Founded Year

2005

Location

Palo Alto, United States

Stage

Acquired

Total Funding

$67.1M in 4 rounds

Latest Funding Round

Series C, Sep 14, 2015, $*****

Investors

August Capital & 7 more

Ranked

12^th among 464 active competitors

Employee Count

173 as on Apr 30, 2026

Investment & Acquisitions

Stratio

Similar Companies

Human Longevity & 448 more

Exit Details

Acquired by RateGain (Jan 03, 2023)

View Adara's full profile

Adara is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADARA MEDIA INC CIN: 203602833 , United States, Active	Dec 31, 1999	-	1 (As on Dec 31, 2024)	-

Adara got acquired by RateGain on Jan 03, 2023 at an acquisition amount of $*****.

Click here to take a look at Adara's acquisition in detail

Adara has raised a total funding of $67.1M over 4 rounds. Its first funding round was on Mar 31, 2011. Its latest funding round was a Series C round on Sep 14, 2015 for $*****. 5 investors participated in its latest round. Adara has 8 institutional investors.

Here is the list of recent funding rounds of Adara:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 14, 2015	2087309	Series C	6594825	4989740	5422963	3548396
Feb 20, 2013	8723167	Series B	6264819	4859772	3513308	ONSET Ventures & 4 more
Jan 23, 2012	1286656	Series A	9618444	8830504	3376582	August Capital & 3 more

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View details of Adara's funding rounds and investors

The founders of Adara are Charles Mi and Heng Mei.

Here are the details of Adara's key team members:

Charles Mi: Co-Founder & CEO of Adara and founder of 1 other company.
Contact Info: 1 email address
Heng Mei: Former Co-Founder of Adara.
Layton Han: CEO of Adara.
Charles Mi: CEO of Adara.
Contact Info: 1 email address

View details of Adara's Founder profiles and Board Members

Adara's employee count trend

Adara has 173 employees as of Apr 26. Here is Adara's employee count trend over the years:

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Top competitors of Adara include Human Longevity, Premise and Enigma. Here is the list of Top 10 competitors of Adara, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Human Longevity 2013, San Diego (United States), Series B	Provider of precision medicine, preventative health assessments, and longevity care	$409M	Celgene, General Electric & 20 others	76/100
2nd	Premise 2012, San Francisco (United States), Series E	Crowdsourced real-time offline economic data tracking	$152M	Social Capital, WestCap & 19 others	71/100
3rd	Enigma 2011, New York City (United States), Series C	Provider of business data and intelligence for risk and growth management	$130M	New Enterprise Associates, TriplePoint Capital ... & 18 others	71/100
4th	Cint 1998, Stockholm (Sweden), Acquired	Market research platform	$26.4M	Prime Ventures, Cipio Partners & 2 others	70/100
5th	YipitData 2010, New York City (United States), Series E	Provider of data and analysis on company performance and consumer behavior	$492M	Primary Venture Partner, The Carlyle Group ... & 13 others	69/100
6th	Sojern 2007, San Francisco (United States), Acquired	Platform offering digital marketing solutions for the travel industry	$162M	TCV, Norwest & 10 others	66/100
7th	Revinate 2009, Palo Alto (United States), Series D	Cloud- based reputation management solutions for hotels	$51.5M	Serent Capital, Tenaya Capital & 9 others	65/100
8th	Data Sutram 2018, Mumbai (India), Series A	Provider of external intelligence for financial decisions across customer lifecycle	$15M	Lightspeed Venture Partners, 360 One & 59 others	65/100
9th	Statista 2007, Hamburg (Germany), Acquired	Provider of market data, market research, and market study statistics	-	Grazia Equity, Ströer	63/100
10th	Preqin 2003, London (United Kingdom), Acquired	Provider of alternative assets data, solutions, and insights for professionals	-	Fried Associates, Valhalla Ventures & 7 others	62/100
12th	Adara 2005, Palo Alto (United States), Acquired	Provider of data and measurement tools for boosting engagement and growth	$67.1M	August Capital, World Innovation Lab & 6 others	61/100