When was soona founded?

soona was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is soona located?

soona is headquartered in Denver, United States. It is registered at Denver, Colorado.

Who is the current CEO of soona?

Elizabeth of soona. They have also founded 1 company.

Which legal entities is soona associated with?

soona is associated with SOONA CO. and 2 others.

How many employees does soona have?

As of Sep 30, 2026, the latest employee count at soona is 160.

Is soona a funded company?

soona is a funded company, having raised a total of $54.2M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Feb 14, 2019.

How much is soona worth?

The latest valuation of soona is $***** as of Jun 22, 2023.

When was the latest funding round of soona?

soona's latest funding was a $***** Series B round on Nov 22, 2024, with participation from 0 investor.

Where does soona rank among its competitors?

soona ranks 27th amongst 710 active competitors, of which 121 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was soona, which secured $3.15M in Nov, 2024.

Who are the top competitors of soona?

soona's top competitors include Akeneo, inriver and Nfinite. Among them, soona secured the most recent funding round in November, 2024.

soona - 2026 Company Profile, Team, Funding & Competitors

Company Details

Online content creation platform for e-commerce businesses. It allows users to plan a shoot, collaborate with the crew online, then shop photos and video clips during the shoot. It provides a content creation platform and a virtual shoot service, allowing users to create photo and video content.

Website: soona.co
Social
Email ID: *****@soona.co
Phone Number: +1 **********
Registered Address: Denver, Colorado

Key Metrics

Founded Year

2019

Location

Denver, United States

Stage

Series B

Total Funding

$54.2M in 6 rounds

Latest Funding Round

Series B, Nov 22, 2024, $*****

Post Money Valuation

$***** as on Jun 22, 2023

Investors

Union Square Ventures & 15 more

Ranked

27^th among 710 active competitors

Employee Count

160 as on Sep 30, 2026

Investment & Acquisitions

Mokker & 1 more

Similar Companies

Akeneo & 389 more

View soona's full profile

soona is associated with 3 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Soona Co. CIN: 20191061162 , United States, Active	Jan 23, 2019	-	-	-
SOONA CO. CIN: 6842883 , United States, Active	May 24, 2023	-	-	-
SOONA CO. CIN: 832827169 , Belgium, Active	Dec 26, 999	-	24 (As on Dec 31, 2020)	-

soona has raised a total funding of $54.2M over 6 rounds. Its first funding round was on Feb 14, 2019. soona has 15 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of soona:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 22, 2024	5111566	Series B	2497468	2682649	6141256	8119955
Jan 19, 2022	7349429	Series B	1662777	5499459	9163649	Union Square Ventures & 4 more
Apr 15, 2021	4110912	Series A	6001766	1247243	Union Square Ventures	Starting Line & 4 more

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View details of soona's funding rounds and investors

The founders of soona are Tania de la Cruz and Elizabeth. Elizabeth is the CEO of soona.

Here are the details of soona's key team members:

Tania de la Cruz: Co-Founder of soona.
Elizabeth: Co-Founder & CEO of soona.

soona's Board of Directors

soona's board has 8 active members. Ed Hallen, Scott Friend, Rebecca Kaden, Lee Mayer, Thad Reeves, Hayley Anderson, Nathaniel Zola and Elizabeth Giorgi are independent board members.

Here is the list of soona's board of directors:

Name	Type	Representing	Status	Duration
Ed Hallen	Independent board member	-	Current	1y 9m
fjoyfqu	Independent board member	-	Current	6y 5m
rkrtylt	Independent board member	-	Current	9y 6m
pddlqdf	Independent board member	-	Current	5y 7m
cmmruht	Independent board member	-	Current	5y 7m
ikhefwo	Independent board member	-	Current	4y 8m
oiaggwf	Independent board member	-	Current	2y 8m
awunyvv	Independent board member	-	Current	7y 9m

View details of soona's Founder profiles and Board Members

soona's employee count trend

soona has 160 employees as of Sep 26. Here is soona's employee count trend over the years:

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Top competitors of soona include Akeneo, inriver and Nfinite. Here is the list of Top 10 competitors of soona, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Akeneo 2013, Nantes (France), Series D	Provider of open-source product information management solutions for businesses	$197M	Summit Partners, Alven & 7 others	67/100
2nd	inriver 2007, Malmo (Sweden), Series C	Provider of cloud-based PIM tool for online businesses	$57.4M	Zobito, Industrifonden & 5 others	67/100
3rd	Nfinite 2016, San Francisco (United States), Series B	Provider of visual content solutions and data infrastructure for physical AI	$119M	5M Ventures, USVP & 15 others	62/100
4th	Venzee 1996, Chicago (United States), Public	Provider of product information management and content syndication platform	-	Discovery Parks, Bodley Group & 5 others	58/100
5th	TrueCommerce 1996, Cranberry Township (United States), Acquired	Electronic data interchange solutions for e-commerce businesses	$4M	Innovation Works, Accel-KKR & 1 others	57/100
6th	Cubbo 2003, Bogota (Colombia), Seed	Provider of web-based micro-fulfillment for e-commerce businesses	$4M	SV Latam Capital, Community Access Fund & 19 others	57/100
7th	ZMO AI 2020, Sacramento (United States), Series A	Provider of AI platform that generates videos from URLs, images, text	$8M	Hillhouse, GSR Ventures & 1 others	54/100
8th	Increff 2016, Bengaluru (India), Series B	Platform offering inventory management and omnichannel supply chain solutions	$17.1M	TVS Capital Funds, Premji Invest & 18 others	53/100
9th	Ohi 2018, New York City (United States), Deadpooled	Provider of AI-enabled e-commerce micro-fulfillment solutions	$21.9M	Palm Drive Capital, Flybridge Capital Partners ... & 8 others	53/100
10th	Takeoff 2016, Waltham (United States), Series C	Provider of logistics and fulfillment solutions for e-grocers	$76.6M	IGNIA, Forrest Capital & 3 others	53/100
27th	soona 2019, Denver (United States), Series B	Online content creation platform for e-commerce businesses	$54.2M	Union Square Ventures, MergeLane & 14 others	48/100