Trend - About the company
Trend is an acquired company based in Austin (United States), founded in 2012 by Ramon Berrios and Grant Gurtin. It operates as a Platform providing solutions for influencer marketing. Trend has raised $3.12M in funding from investors like Techstars, Flybridge Capital Partners and Blackambitionprize. The company has 613 active competitors, including 122 funded and 59 that have exited. Its top competitors include companies like Humanz, Hashtag Paid and ShopMy.
Company Details
Platform providing solutions for influencer marketing. It allows brands to source, share, and scale influencer-generated content and shows the influencers who are interested to do a collaboration. It also provides uploaded post analytics and allows to reuse content on user own websites, ad campaigns, and other social accounts.
Key Metrics
Founded Year
2012
Location
Austin, United States
Stage
Acquired
Total Funding
$3.12M in 2 rounds
Latest Funding Round
Ranked
32nd among 613 active competitors
Employee Count
62 as on May 31, 2026
Exit Details
Acquired by soona (Jun 27, 2023)
Legal entities associated with Trend
Trend is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SOONA CO. CIN: 6842883 , United States, Active | May 24, 2023 | - | - | - |
Trend's acquisition details
Trend got acquired by soona on Jun 27, 2023.
Click here to take a look at Trend's acquisition in detail
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Trend's funding and investors
Trend has raised a total funding of $3.12M over 2 rounds. Its first funding round was on Jul 19, 2021. Its latest funding round was a Seed round on Jul 14, 2022 for $*****. 7 investors participated in its latest round. Trend has 7 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Trend:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 14, 2022 | 3142005 | Seed | 7341388 | 5373044 | 4832157 | 5247572 |
Jul 19, 2021 | 3835397 | Seed | 5666540 | 8578167 | 7028532 |
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Trend's founders and board of directors
Founder? Claim ProfileThe founders of Trend are Ramon Berrios and Grant Gurtin.
Here are the details of Trend's key team members:
- Ramon Berrios: Former Co-Founder of Trend and founder of 1 other company.
- Grant Gurtin: Former Co-Founder of Trend.
View details of Trend's Founder profiles and Board Members
Trend's employee count trend
Trend has 62 employees as of May 26. Here is Trend's employee count trend over the years:
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Trend's Competitors and alternates
Top competitors of Trend include Humanz, Hashtag Paid and ShopMy. Here is the list of Top 10 competitors of Trend, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Cloud and AI based platform offering influencer marketing solutions | $32M | 68/100 | ||
2nd |  Hashtag Paid 2013, Toronto (Canada), Series B | Platform offering influencer marketing and collaboration software | $22M | 66/100 | |
3rd | ShopMy 2020, Boston (United States), Series C | Influencer marketing solutions for creators and influencers | $169M | 64/100 | |
4th | GRIN 2014, Sacramento (United States), Series B | Platform offering influencer marketing solutions for ecommerce businesses | $144M | 64/100 | |
5th | CreatorIQ 2014, Los Angeles (United States), Series D | Provider of platform for creator discovery, evaluation, management, and campaign execution | $80M | 63/100 | |
6th | AI powered influencer marketing platform and cloud management solutions | $51.4M | 63/100 | ||
7th |  Mavely 2018, Chicago (United States), Acquired | Influencer marketing platform for enterprises | $1M | 62/100 | |
8th | Gen Video 2004, New York City (United States), Series B | Video marketing and syndication platform | $15.2M | 61/100 | |
9th | Influencer marketing platform for brands | $12M | 59/100 | ||
10th | Captiv8 Labs 2015, San Francisco (United States), Acquired | End-to-end influencer marketing platform unifying creators, commerce, and campaign performance | $2M | 59/100 | |
32nd |  Trend 2012, Austin (United States), Acquired | Platform providing solutions for influencer marketing | $3.12M | 47/100 |
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Trend's Investments and acquisitions
Trend has made no investments or acquisitions yet.
News related to Trend
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Trend built a content creator network. Now it has been acquired by soonaRefresh Miami•Jun 27, 2023•Trend, soona
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Simplifyber Raises $3.5M in Seed FundingFinSMEs•Jul 06, 2022•Simplifyber, One Ventures, Techstars, HG Ventures and 16 others
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Employers Holdings, Inc. Appoints Alex Perez-Tenessa to Board of DirectorsBusiness Wire•Mar 03, 2022•EMPLOYERS, Trend
•
Brunswick Exploration Announces 5 km Long Gold Anomaly Corridor on Fundy Gold ProjectGlobeNewswire•Mar 17, 2021•Brunswick Exploration, Trend
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