When was SQAD founded?

SQAD was founded in 1990 and raised its 1st funding round 23 years after it was founded.

Where is SQAD located?

SQAD is headquartered in Tarrytown, United States.

How many employees does SQAD have?

As of Jul 31, 2026, the latest employee count at SQAD is 24.

Is SQAD a funded company?

SQAD is a funded company, having raised a total of $137K across 4 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on 2013.

When was the latest funding round of SQAD?

SQAD's latest funding was a $***** PE round on Apr 26, 2022, with participation from 1 investor. Its primary sector is Tech for Traditional Advertising. In United States, the Tech for Traditional Advertising sector has seen $55.2M in funding in 2026 to date.

Where does SQAD rank among its competitors?

SQAD ranks 78th amongst 1055 active competitors, of which 105 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was StackAdapt, which secured $235M in Feb, 2025.

Who are the top competitors of SQAD?

SQAD's top competitors include Smartly.io, StackAdapt and iSpot.tv. Among them, StackAdapt secured the most recent funding round in February, 2025.

SQAD - 2026 Company Profile, Team, Funding & Competitors

Company Details

AI-powered media planning platform for data-driven ad strategy and optimization. It is a tech-driven media platform enhancing precision and efficiency. The platform offers real-time market insights, effortless integration, and seamless collaboration. It provides tools for ad format pricing, competitive market sizing, and trend analysis. The software solution gives brands and agencies full command over their strategies, blending omnichannel clarity with key spending insights for smarter, more efficient decision-making. Features include tailored control and taxonomy, integrated and impactful planning, automated approvals and reporting, and seamless integration and collaboration. It is a SaaS platform designed to optimize ad spend and maximize value.

Website: sqad.com
Social

Key Metrics

Founded Year

1990

Location

Tarrytown, United States

Stage

Acquired

Total Funding

$137K in 4 rounds

Latest Funding Round

PE, Apr 26, 2022, $*****

Investors

Stellus Capital Management & 2 more

Ranked

78^th among 1055 active competitors

Employee Count

24 as on Jul 31, 2026

Investment & Acquisitions

WRAP & 1 more

Similar Companies

Smartly.io & 1294 more

Exit Details

Acquired by Clarion Capital Partners (Nov 06, 2013)

View SQAD's full profile

SQAD got acquired by Clarion Capital Partners on Nov 06, 2013.

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SQAD has raised a total funding of $137K over 4 rounds. Its first funding round was on 2013. Its latest funding round was a PE round on Apr 26, 2022 for $*****. 1 investor participated in its latest round. SQAD has 3 institutional investors.

Here is the list of recent funding rounds of SQAD:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2022	4228002	PE	3795616	4595966	9244399	5725799
Jul 31, 2014	9041785	PE	7547655	5296847	8100780	6463954
Jul 31, 2014	6098025	Conventional Debt	1624047	2454794	6220476	Stellus Capital Management

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View details of SQAD's funding rounds and investors

SQAD's employee count trend

SQAD has 24 employees as of Jul 26. Here is SQAD's employee count trend over the years:

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Top competitors of SQAD include Smartly.io, StackAdapt and iSpot.tv. Here is the list of Top 10 competitors of SQAD, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
2nd	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 9 others	70/100
3rd	iSpot.tv 2012, Seattle (United States), Series D	Platform offering campaign analytics software	$441M	Insight Partners, Goldman Sachs Asset Management ... & 3 others	69/100
4th	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
5th	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, WGI Group & 6 others	66/100
6th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
7th	Choozle 2012, Denver (United States), Series C	Provider of a self-service platform for programmatic advertising campaign management	$29.9M	Boathouse Capital, Great Oaks Venture Capital ... & 2 others	65/100
8th	Pixis 2018, Burlingame (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Chiratae Ventures, Premji Invest & 13 others	65/100
9th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
10th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Viola Group & 3 others	62/100
78th	SQAD 1990, Tarrytown (United States), Acquired	AI-powered media planning platform for data-driven ad strategy and optimization	$137K	Stellus Capital Management, Five Points Capital ... & 1 others	41/100