When was Swell founded?

Swell was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Where is Swell located?

Swell is headquartered in San Francisco, United States. It is registered at San Francisco (United States).

How many employees does Swell have?

As of Aug 31, 2026, the latest employee count at Swell is 23.

Is Swell a funded company?

Swell is a funded company, having raised a total of $23.6M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 09, 2019.

When was the latest funding round of Swell?

Swell's latest funding was a $***** Series A round on Jan 13, 2022, with participation from 11 investors. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $1.2B in funding in 2026 to date.

Where does Swell rank among its competitors?

Swell ranks 7th amongst 49 active competitors, of which 13 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Juo, which secured $4.61M in Nov, 2025.

Who are the top competitors of Swell?

Swell's top competitors include AppDirect, OrderGroove and Recharge. Among them, Juo secured the most recent funding round in November, 2025.

Swell - 2026 Company Profile, Team, Funding & Competitors

Swell is a series A company based in San Francisco (United States), founded in 2015 by Joshua Voydik. It operates as a Provider of headless commerce solutions for online businesses. Swell has raised $23.6M in funding from VMG Partners and Headline. The company has 49 active competitors, including 13 funded and 1 that has exited. Its top competitors include companies like AppDirect, OrderGroove and Recharge.

Company Details

Provider of headless commerce solutions for online businesses. Offerings include creating a storefront, order editing, payments, wholesale pricing, flexible checkout options, subscriptions, coupon generation, reporting, web development & more. The company has partnered with clients such as Smilo, Red Antler, Spinn, etc. The company offers the solution on the subscription-based policy.

Website: www.swell.is/
Email ID: *****@swell.is
Registered Address: San Francisco (United States)

Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Series A

Total Funding

$23.6M in 3 rounds

Latest Funding Round

Series A, Jan 13, 2022, $*****

Investors

VMG Partners & 17 more

Ranked

7^th among 49 active competitors

Employee Count

23 as on Aug 31, 2026

Similar Companies

AppDirect & 48 more

View Swell's full profile

Swell is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Swell Commerce Corp. CIN: 81-3280380 , United States, Active	Dec 31, 2018	$1 - $1M (As on Dec 09, 2019)	12 (As on Dec 31, 2021)	-

Swell has raised a total funding of $23.6M over 3 rounds. Its first funding round was on Dec 09, 2019. Its latest funding round was a Series A round on Jan 13, 2022 for $*****. 11 investors participated in its latest round. Swell has 8 institutional investors and 10 angel investors.

Here is the list of recent funding rounds of Swell:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 13, 2022	9942536	Series A	6500987	5462707	4193636	4901834
Jan 05, 2021	7480856	Seed	5605315	3956173	7871289	Willow & 4 more
Dec 09, 2019	4194084	Seed	3842226	4418793	8181680	6222723

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View details of Swell's funding rounds and investors

The founders of Swell is Joshua Voydik.

Here are the details of Swell's key team members:

Joshua Voydik: Co-Founder of Swell.
Contact Info: 1 email address

View details of Swell's Founder profiles and Board Members

Swell's employee count trend

Swell has 23 employees as of Aug 26. Here is Swell's employee count trend over the years:

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Top competitors of Swell include AppDirect, OrderGroove and Recharge. Here is the list of Top 10 competitors of Swell, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppDirect 2009, San Francisco (United States), Series F	Online marketplace for web-based cloud applications and services	$438M	Mithril, Stingray & 14 others	73/100
2nd	OrderGroove 2010, New York City (United States), Series D	Subscription commerce platform	$132M	National Securities Corporation, Fung Capital ... & 17 others	57/100
3rd	Recharge 2014, Santa Monica (United States), Series B	Provider of subscription management solutions for brands and e-commerce businesses	$277M	Summit Partners, Iconiq Capital & 6 others	54/100
4th	Smartrr 2020, New York City (United States), Series A	Provider of SaaS-based software suite solutions for subscription businesses	$10M	Canvas Ventures, Expa & 8 others	45/100
5th	Stay Ai 2017, New York City (United States), Series A	Provider of AI-based software suite solutions for subscription-based businesses and brands	$27.2M	Telescope Partners, Watchfire Ventures & 6 others	44/100
6th	Juo 2018, Wrocław (Poland), Seed	Platform offering optimization solution for eCommerce businesses	$4.61M	Market One Capital, Peak & 8 others	43/100
7th	Swell 2015, San Francisco (United States), Series A	Provider of headless commerce solutions for online businesses	$23.6M	Bonfire Ventures, VMG Partners & 16 others	42/100
8th	Loop 2021, New Castle (United States), Funding Raised	Provider of subscription management software solutions for DTC brands	-	Purple Matter & 2 others	42/100
9th	HelixPay 2021, Manila (Philippines), Acquired	Provider of SaaS-enabled payment platform e-commerce business	-	Chaac Ventures, XA Network	38/100
10th	sticky.io 2008, San Francisco (United States), Funding Raised	Provider of e-commerce solution for retailer and brands	-	Flexpoint Ford, Comvest Partners & 5 others	38/100