When was AppDirect founded?

AppDirect was founded in 2009 and became a unicorn in 2020, reaching the milestone in 11 years. It raised its 1st funding round 2 years after its incorporation.

Where is AppDirect located?

AppDirect is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Which legal entities is AppDirect associated with?

AppDirect is associated with APPDIRECT, INC. and 4 others.

How many employees does AppDirect have?

As of Mar 31, 2026, the latest employee count at AppDirect is 1146.

Is AppDirect a funded company?

AppDirect is a funded company, having raised a total of $438M across 11 funding rounds to date. The company's 1st funding round was a $2.75M Seed round, raised on Mar 04, 2011.

How much is AppDirect worth?

The latest valuation of AppDirect is $1.5B as of Sep 17, 2020.

When was the latest funding round of AppDirect?

AppDirect's latest funding was a $100M Conventional Debt round on Jan 09, 2024, with participation from 1 investor.

Is AppDirect a E-Commerce Enablers company?

The primary sectors of AppDirect are E-Commerce Enablers, Application Development Tools and B2B E-Commerce.

Where does AppDirect rank among its competitors?

AppDirect ranks 1st amongst 85 active competitors, of which 16 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Stay Ai, which secured $4M in Mar, 2024.

Who are the top competitors of AppDirect?

AppDirect's top competitors include Recharge, Swell and Loop. Among them, Stay Ai secured the most recent funding round in March, 2024.

AppDirect - 2026 Company Profile, Team, Funding & Competitors

AppDirect is a series F company based in San Francisco (United States), founded in 2009 by Daniel Saks and Andy Sen. It operates as an Online marketplace for web-based cloud applications and services. AppDirect has raised $438M in funding from investors like Mithril, J P Morgan and Stingray, with a current valuation of $1.5B. The company has 85 active competitors, including 16 funded and 2 that have exited. Its top competitors include companies like Recharge, Swell and Loop.

Sectors and market segments that AppDirect operate in

AppDirect serves in the Retail market segments.The primary business model of AppDirect are:

Company Details

Online marketplace for web-based cloud applications and services. It provides a cloud service marketplace that enables users to find, buy, sell, and distribute web-based cloud applications and services. The platform provides billing, payment, and reseller management solutions. It caters its solution to industries such as finance, manufacturing, communication service providers, and more.

Website: www.appdirect.com/
Social
Email ID: *****@appdirect.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2009

Location

San Francisco, United States

Stage

Series F

Total Funding

$438M in 11 rounds

Latest Funding Round

Conventional Debt, Jan 09, 2024, $100M

Post Money Valuation

$1.5B as on Sep 17, 2020

Investors

Mithril & 15 more

Ranked

1^st among 85 active competitors

Employee Count

1,146 as on Mar 31, 2026

Investment & Acquisitions

PartnerStack & 15 more

Similar Companies

Recharge & 98 more

View AppDirect's full profile

AppDirect is associated with 5 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
APPDIRECT, INC. CIN: 6276389 , United States, Active	Sep 08, 2021	-	-	-
APPDIRECT, INC. CIN: 755059 , United States, Active	Jun 26, 2023	-	410 (As on Dec 31, 2024)	-
APPDIRECT INDIA PRIVATE LIMITED CIN: U72900PN2016FTC183763 , India, Active	Apr 30, 2016	$7.04M (As on Mar 31, 2025)	185 (As on Oct 31, 2024)
APPDIRECT CIN: 270610966 , Belgium, Active	Dec 26, 999	-	110 (As on Dec 31, 2018)	-
AppDirect Germany GmbH CIN: D2601_HRB211937 , Germany, Active	May 19, 2014	-	23 (As on Dec 31, 2023)

AppDirect has raised a total funding of $438M over 11 rounds. Its first funding round was on Mar 04, 2011. Its latest funding round was a Conventional Debt round on Jan 09, 2024 for $100M. 1 investor participated in its latest round. AppDirect has 16 institutional investors.

Here is the list of recent funding rounds of AppDirect:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 09, 2024	$100M	Conventional Debt	-	-	-	CDPQ
Mar 19, 2021	$54M	Conventional Debt	-	-	-	Quebec
Sep 16, 2020	$185M	Series F	$1.5B	-	CDPQ	-

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View details of AppDirect's funding rounds and investors

The founders of AppDirect are Daniel Saks and Andy Sen. Nicolas Desmarais is the CEO of AppDirect.

Here are the details of AppDirect's key team members:

Daniel Saks: Co-Founder & Board Member of AppDirect. They are also an angel investor in 1 startup and serve on the board of 1 company.
Andy Sen: Co-Founder & CTO of AppDirect.
Contact Info: 1 email address

AppDirect's Board of Directors

AppDirect's board has 7 active members. Daniel Saks, Ajay Royan, Nicolas Desmarais, Robert Fetherstonhaugh, Saks Daniel, Audrey Garfield and Paul Desmarais Jr. are independent board members.

Here is the list of AppDirect's board of directors:

Name	Type	Representing	Status	Duration
Daniel Saks	Independent board member	-	Current	15y 1m
Ajay Royan	Independent board member	-	Current	12y 0m
Nicolas Desmarais	Independent board member	-	Current	15y 1m
Robert Fetherstonhaugh	Independent board member	-	Current	13y 6m
Saks Daniel	Independent board member	-	Current	13y 6m
Audrey Garfield	Independent board member	-	Current	12y 0m
Paul Desmarais Jr.	Independent board member	-	Current	13y 6m

View details of AppDirect's Founder profiles and Board Members

AppDirect's employee count trend

AppDirect has 1,146 employees as of Mar 26. Here is AppDirect's employee count trend over the years:

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Top competitors of AppDirect include Recharge, Swell and Loop. Here is the list of Top 10 competitors of AppDirect, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppDirect 2009, San Francisco (United States), Series F	Online marketplace for web-based cloud applications and services	$438M	Hercules Capital, Mithril & 14 others	75/100
2nd	Recharge 2014, Santa Monica (United States), Series B	Provider of subscription management solutions for brands and e-commerce businesses	$277M	Bain Capital Ventures, Summit Partners & 6 others	66/100
3rd	Swell 2015, San Francisco (United States), Series A	Provider of headless commerce solutions for online businesses	$23.6M	VMG Partners, Headline & 16 others	52/100
4th	Loop 2021, New Castle (United States), Funding Raised	Provider of subscription management software solutions for DTC brands	-	Purple Matter & 2 others	47/100
5th	Smartrr 2020, New York City (United States), Series A	Provider of SaaS-based software suite solutions for subscription businesses	$10M	Canvas Ventures, Expa & 8 others	46/100
6th	OrderGroove 2010, New York City (United States), Series D	Subscription commerce platform	$132M	National Securities Corporation, Fung Capital ... & 17 others	46/100
7th	ValueAppz 2012, Newark (United States), Unfunded	SaaS-driven on-demand apps & marketplace solutions for local businesses	-	-	45/100
8th	OceanX 2002, El Segundo (United States), Acquired	Cloud-based solution that enables merchants to build a subscription-based online store	-	-	41/100
9th	Stay Ai 2017, New York City (United States), Series A	Provider of AI-based software suite solutions for subscription-based businesses and brands	$27.2M	Telescope Partners, Watchfire Ventures & 6 others	40/100
10th	HelixPay 2021, Manila (Philippines), Acquired	Provider of SaaS-enabled payment platform e-commerce business	-	Chaac Ventures, XA Network	38/100

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AppDirect has not made any investments yet. AppDirect has made 16 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 14, 2026	Acquisition	PartnerStack	2015	Toronto (Canada)
Dec 10, 2025	Acquisition	vCom	2001	San Ramon (United States)
Dec 05, 2025	Acquisition	Tackle	2016	Boise (United States)