When was AppDirect founded?

AppDirect was founded in 2009 and became a unicorn in 2020, reaching the milestone in 11 years. It raised its 1st funding round 2 years after its incorporation.

Where is AppDirect located?

AppDirect is headquartered in San Francisco, United States. It is registered at San Francisco, California.

Which legal entities is AppDirect associated with?

AppDirect is associated with APPDIRECT, INC. and 4 others.

How many employees does AppDirect have?

As of Aug 31, 2026, the latest employee count at AppDirect is 1186.

Is AppDirect a funded company?

AppDirect is a funded company, having raised a total of $438M across 11 funding rounds to date. The company's 1st funding round was a $2.75M Seed round, raised on Mar 04, 2011.

How much is AppDirect worth?

The latest valuation of AppDirect is $1.6B as of Jan 01, 2026.

When was the latest funding round of AppDirect?

AppDirect's latest funding was a $100M Conventional Debt round on Jan 09, 2024, with participation from 1 investor. Its primary sector is E-Commerce Enablers. In United States, the E-Commerce Enablers sector has seen $773M in funding in 2026 to date.

Is AppDirect a E-Commerce Enablers company?

The primary sectors of AppDirect are E-Commerce Enablers, Application Development Tools and B2B E-Commerce.

Where does AppDirect rank among its competitors?

AppDirect ranks 1st amongst 86 active competitors, of which 15 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Juo, which secured $4.61M in Nov, 2025.

Who are the top competitors of AppDirect?

AppDirect's top competitors include OrderGroove, Recharge and ValueAppz. Among them, Juo secured the most recent funding round in November, 2025.

AppDirect - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that AppDirect operate in

AppDirect serves in the Retail market segments.The primary business model of AppDirect are:

Company Details

Online marketplace for web-based cloud applications and services. It provides a cloud service marketplace that enables users to find, buy, sell, and distribute web-based cloud applications and services. The platform provides billing, payment, and reseller management solutions. It caters its solution to industries such as finance, manufacturing, communication service providers, and more.

Website: www.appdirect.com/
Social
Email ID: *****@appdirect.com
Phone Number: +1 **********
Registered Address: San Francisco, California

Key Metrics

Founded Year

2009

Location

San Francisco, United States

Stage

Series F

Total Funding

$438M in 11 rounds

Latest Funding Round

Conventional Debt, Jan 09, 2024, $100M

Post Money Valuation

$1.6B as on Jan 01, 2026

Investors

Mithril & 15 more

Ranked

1^st among 86 active competitors

Employee Count

1,186 as on Aug 31, 2026

Investment & Acquisitions

Soul Machines & 16 more

Similar Companies

OrderGroove & 94 more

View AppDirect's full profile

AppDirect is associated with 5 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
APPDIRECT, INC. CIN: 755059 , United States, Active	Jun 26, 2023	-	410 (As on Dec 31, 2024)	-
AppDirect Germany GmbH CIN: D2601_HRB211937 , Germany, Active	May 19, 2014	-	23 (As on Dec 31, 2023)
APPDIRECT, INC. CIN: 6276389 , United States, Active	Sep 08, 2021	-	-	-
APPDIRECT INDIA PRIVATE LIMITED CIN: U72900PN2016FTC183763 , India, Active	Apr 30, 2016	₹50 - ₹100 Cr (As on Mar 31, 2025)	185 (As on Oct 31, 2024)
APPDIRECT CIN: 270610966 , Belgium, Active	Dec 26, 999	-	110 (As on Dec 31, 2018)	-

AppDirect has raised a total funding of $438M over 11 rounds. Its first funding round was on Mar 04, 2011. Its latest funding round was a Conventional Debt round on Jan 09, 2024 for $100M. 1 investor participated in its latest round. AppDirect has 16 institutional investors.

Here is the list of recent funding rounds of AppDirect:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 09, 2024	$100M	Conventional Debt	-	-	-	CDPQ
Mar 19, 2021	$54M	Conventional Debt	-	-	-	Quebec
Sep 16, 2020	$185M	Series F	$1.5B	-	CDPQ	-

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View details of AppDirect's funding rounds and investors

The founders of AppDirect is Andy Sen. Nicolas Desmarais is the CEO of AppDirect.

Here are the details of AppDirect's key team members:

Andy Sen: Co-Founder & CTO of AppDirect.
Contact Info: 1 email address

AppDirect's Board of Directors

AppDirect's board has 7 active members. Ajay Royan, Daniel Saks, Nicolas Desmarais, Robert Fetherstonhaugh, Saks Daniel, Audrey Garfield and Paul Desmarais Jr. are independent board members.

Here is the list of AppDirect's board of directors:

Name	Type	Representing	Status	Duration
Ajay Royan	Independent board member	-	Current	12y 5m
Daniel Saks	Independent board member	-	Current	15y 6m
Nicolas Desmarais	Independent board member	-	Current	15y 6m
Robert Fetherstonhaugh	Independent board member	-	Current	14y 0m
Saks Daniel	Independent board member	-	Current	14y 0m
Audrey Garfield	Independent board member	-	Current	12y 5m
Paul Desmarais Jr.	Independent board member	-	Current	14y 0m

View details of AppDirect's Founder profiles and Board Members

AppDirect's employee count trend

AppDirect has 1,186 employees as of Aug 26. Here is AppDirect's employee count trend over the years:

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Top competitors of AppDirect include OrderGroove, Recharge and ValueAppz. Here is the list of Top 10 competitors of AppDirect, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppDirect 2009, San Francisco (United States), Series F	Online marketplace for web-based cloud applications and services	$438M	Mithril, Inovia Capital & 14 others	73/100
2nd	OrderGroove 2010, New York City (United States), Series D	Subscription commerce platform	$132M	National Securities Corporation, Fung Capital ... & 17 others	57/100
3rd	Recharge 2014, Santa Monica (United States), Series B	Provider of subscription management solutions for brands and e-commerce businesses	$277M	Summit Partners, Iconiq Capital & 6 others	54/100
4th	ValueAppz 2012, Newark (United States), Unfunded	SaaS-driven on-demand apps & marketplace solutions for local businesses	-	-	45/100
5th	Smartrr 2020, New York City (United States), Series A	Provider of SaaS-based software suite solutions for subscription businesses	$10M	Canvas Ventures, Expa & 8 others	44/100
6th	Stay Ai 2017, New York City (United States), Series A	Provider of AI-based software suite solutions for subscription-based businesses and brands	$27.2M	Telescope Partners, Watchfire Ventures & 6 others	44/100
7th	Juo 2018, Wrocław (Poland), Seed	Platform offering optimization solution for eCommerce businesses	$4.61M	Market One Capital, Peak & 8 others	43/100
8th	Swell 2015, San Francisco (United States), Series A	Provider of headless commerce solutions for online businesses	$23.6M	VMG Partners, Headline & 16 others	42/100
9th	Loop 2021, New Castle (United States), Funding Raised	Provider of subscription management software solutions for DTC brands	-	Purple Matter & 2 others	42/100
10th	bravycode.com 2020, India, Unfunded	Cloud-based app marketplace platform provider	-	-	40/100

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AppDirect has not made any investments yet. AppDirect has made 17 acquisitions.

Here is the list of latest three $acquisitions:

Filter this list

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Sep 28, 2026	Acquisition	Soul Machines	2016	San Francisco (United States)
Apr 14, 2026	Acquisition	PartnerStack	2015	Toronto (Canada)
Dec 10, 2025	Acquisition	vCom	2001	San Ramon (United States)