When was swivel founded?

swivel was founded in 2007 and raised its 1st funding round 18 years after it was founded.

Where is swivel located?

swivel is headquartered in New York, United States.

Is swivel a funded company?

swivel is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Apr 30, 2025.

When was the latest funding round of swivel?

swivel's latest funding was a $***** Series A round on Apr 30, 2025, with participation from 4 investors.

Where does swivel rank among its competitors?

swivel ranks 179th amongst 994 active competitors, of which 92 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was swivel, which secured $5.8M in Apr, 2025.

Who are the top competitors of swivel?

swivel's top competitors include Smartly.io, StackAdapt and Quotient. Among them, swivel secured the most recent funding round in April, 2025.

swivel - 2026 Company Profile, Team, Funding & Competitors

swivel is a series A company based in New York (United States), founded in 2007 by Matt Dearborn and Frans Vermeulen. It operates as a Provider of agentic orchestration platform for advertising operations and monetization. swivel has raised $5.8M in funding from Tribeca Venture Partners and Ardent Venture Partners. The company has 994 active competitors, including 92 funded and 83 that have exited. Its top competitors include companies like Smartly.io, StackAdapt and Quotient.

Company Details

Provider of agentic orchestration platform for advertising operations and monetization. The platform translates operator intent into continuous action across the ad tech stack. It applies defined rules with precision, driving incremental yield and eliminating inefficiency. The system turns live performance data into actionable insights that inform monetization decisions. It monitors conditions and acts when thresholds are met, adapting across fragmented systems. Every action is explainable, auditable, and governed by defined logic.

Key Metrics

Founded Year

2007

Location

New York, United States

Stage

Series A

Total Funding

$5.8M in 1 round

Latest Funding Round

Series A, Apr 30, 2025, $*****

Investors

Tribeca Venture Partners & 3 more

Ranked

179^th among 994 active competitors

Similar Companies

Mirage & 2195 more

View swivel's full profile

swivel has raised a total funding of $5.8M over 1 round. Its latest funding round was a Series A round on Apr 30, 2025 for $*****. 4 investors participated in its latest round. swivel has 4 institutional investors.

Here is the list of recent funding rounds of swivel:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 30, 2025	3010458	Series A	5582758	4050629	2583072	6074790

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View details of swivel's funding rounds and investors

The founders of swivel are Matt Dearborn and Frans Vermeulen.

Here are the details of swivel's key team members:

Matt Dearborn: Co-Founder & Chief Product Officer of swivel.
Frans Vermeulen: President & Co-Founder of swivel.

View details of swivel's Founder profiles and Board Members

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Top competitors of swivel include Smartly.io, StackAdapt and Quotient. Here is the list of Top 10 competitors of swivel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
2nd	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 9 others	70/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
4th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Adara & 5 others	65/100
5th	Choozle 2012, Denver (United States), Series C	Provider of a self-service platform for programmatic advertising campaign management	$29.9M	Boathouse Capital, Great Oaks Venture Capital ... & 2 others	65/100
6th	Pixis 2018, Burlingame (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	SoftBank Vision Fund, Premji Invest & 13 others	64/100
7th	Vertoz 2012, Mumbai (India), Public	Provider of MadTech and CloudTech platforms for digital advertising solutions	-	TCG	63/100
8th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Viola Group & 3 others	62/100
9th	Rocketium 2015, Bengaluru (India), Series A	Provider of AI-powered creative production platform combining design tools and services	$9.8M	Blume Venture, 1Crowd & 56 others	60/100
10th	Next14 2014, Milan (Italy), Acquired	Full-stack advertising management platform	$5.12M	Metrica Investimenti, Sistema Investimenti ... & 1 others	59/100
179th	swivel 2007, New York (United States), Series A	Provider of agentic orchestration platform for advertising operations and monetization	$5.8M	AperiamVentures, Tribeca Venture Partners ... & 2 others	31/100