swivel - About the company
swivel is a series A company based in New York (United States), founded in 2007. It operates as a Provider of agentic orchestration platform for advertising operations and monetization. swivel has raised $5.8M in funding from Tribeca Venture Partners and Ardent Venture Partners. The company has 729 active competitors, including 76 funded and 73 that have exited. Its top competitors include companies like StackAdapt, Seedtag and Pixis.
Company Details
Provider of agentic orchestration platform for advertising operations and monetization. The platform translates operator intent into continuous action across the ad tech stack. It applies defined rules with precision, driving incremental yield and eliminating inefficiency. The system turns live performance data into actionable insights that inform monetization decisions. It monitors conditions and acts when thresholds are met, adapting across fragmented systems. Every action is explainable, auditable, and governed by defined logic.
Key Metrics
Founded Year
2007
Location
New York, United States
Stage
Series A
Total Funding
$5.8M in 1 round
Latest Funding Round
Investors
Ranked
159th among 729 active competitors
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swivel's funding and investors
swivel has raised a total funding of $5.8M over 1 round. Its latest funding round was a Series A round on Apr 30, 2025 for $*****. 4 investors participated in its latest round. swivel has 4 institutional investors.
Here is the list of recent funding rounds of swivel:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 30, 2025 | 9050199 | Series A | 8354579 | 3975931 | 9402924 | 1088222 |
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swivel's Competitors and alternates
Top competitors of swivel include StackAdapt, Seedtag and Pixis. Here is the list of Top 10 competitors of swivel, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | StackAdapt 2014, Toronto (Canada), Series B | Provider of an AI-powered platform for digital advertising campaign management | $537M | 65/100 | |
2nd | Provider of artificial intelligence-driven contextual advertising solutions across digital channels | $299M | 65/100 | ||
3rd |  Pixis 2018, Chicago (United States), Series C | Provider of an AI-powered platform for advertising campaign optimization and creative generation | $209M | 64/100 | |
4th | Unified 2011, New York City (United States), Series B | Provider of social media advertising services | $55.6M | 64/100 | |
5th | Mediaocean 2006, New York City (United States), Acquired | Advertising Technology Enabler | - | 62/100 | |
6th |  ArabyAds 2013, Dubai (United Arab Emirates), Series A | Provider of advertising services | $36.5M | 59/100 | |
7th | RhythmOne 2004, San Francisco (United States), Acquired | Multiscreen advertising solutions provider, now integrated with Unruly under Tremor International | $41.9M | 58/100 | |
8th | _1533117928241.png?devicePixelRatio=2&height=30&width=30){kind=logo} Omneky 2018, San Francisco (United States), Seed | Provider of AI-powered platform for ad creation, management, and optimization | $10M | 58/100 | |
9th | NextRoll 2006, San Francisco (United States), Series D | Provider of data-driven marketing technology for B2B and D2C businesses | $94M | 57/100 | |
10th | Ad campaign management platform | $4.26M | 57/100 | ||
159th |  swivel 2007, New York (United States), Series A | Provider of agentic orchestration platform for advertising operations and monetization | $5.8M | 30/100 |
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swivel's Investments and acquisitions
swivel has made no investments or acquisitions yet.
Reports related to swivel
Here is the latest report on swivel's sector:
News related to swivel
Media has covered swivel for 1 event in last 1 year, It was about partnerships.
•
Swivel and Telly Partner to Power AI-Driven Advertising Operations at ScaleMarTech Series•Jun 26, 2025•swivel, Telly
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