When was Swrve founded?

Swrve was founded in 2009 and raised its 1st funding round 2 years after it was founded.

Where is Swrve located?

Swrve is headquartered in San Francisco, United States. It is registered at San Francisco,California.

How many employees does Swrve have?

As of May 31, 2026, the latest employee count at Swrve is 17.

Is Swrve a funded company?

Swrve is a funded company, having raised a total of $76.1M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 10, 2011.

When was the latest funding round of Swrve?

Swrve's latest funding was a $***** Series D round on Mar 13, 2018, with participation from 1 investor. Its primary sector is Gaming Tech. In United States, the Gaming Tech sector has seen $143M in funding in 2026 to date.

Where does Swrve rank among its competitors?

Swrve ranks 27th amongst 684 active competitors, of which 89 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of Swrve?

Swrve's top competitors include InMobi, Digital Turbine and Tapjoy. Among them, InMobi secured the most recent funding round in December, 2025.

Swrve - 2026 Company Profile, Team, Funding & Competitors

Company Details

Swrve provides an in-app marketing automation platform that allows mobile product teams to optimize their applications and games. Combines analytics, segmentation, AB testing and in-app messaging in a unified application that allows monetization managers to continually test their applications by tracking user behavior, targeting specific user segments, tuning in-app elements, and talking to users via in-app messages. Added dynamic engagement scoring that allows product managers to segment their user bases, offering deals and messages and discounts to certain subsets. Has offices in SFO and Dublin.

Website: swrve.com
Social
Email ID: *****@swrve.com
Phone Number: +1 **********
Registered Address: San Francisco,California

Key Metrics

Founded Year

2009

Location

San Francisco, United States

Stage

Acquired

Total Funding

$76.1M in 7 rounds

Latest Funding Round

Series D, Mar 13, 2018, $*****

Investors

Intel & 18 more

Ranked

27^th among 684 active competitors

Employee Count

17 as on May 31, 2026

Investment & Acquisitions

Adaptiv.io & 1 more

Similar Companies

InMobi & 1255 more

Exit Details

Acquired by MessageGears (Jan 12, 2023)

View Swrve's full profile

Swrve is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SWRVE NEW MEDIA INC CIN: 270173233 , United States, Active	Dec 31, 1999	-	5 (As on Dec 31, 2023)	-

Swrve got acquired by MessageGears on Jan 12, 2023.

Click here to take a look at Swrve's acquisition in detail

Swrve has raised a total funding of $76.1M over 7 rounds. Its first funding round was on Jan 10, 2011. Its latest funding round was a Series D round on Mar 13, 2018 for $*****. 1 investor participated in its latest round. Swrve has 19 institutional investors.

Here is the list of recent funding rounds of Swrve:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 13, 2018	8212568	Series D	6480590	5975185	9459021	4763139
Sep 13, 2017	4096561	Series D	4278629	6959658	2601440	4122001
Nov 11, 2015	5829529	Series C	2635879	2499823	Evolution Media	Participant Media & 3 more

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View details of Swrve's funding rounds and investors

The founders of Swrve is Tornike Onashvili.

Here are the details of Swrve's key team members:

Tornike Onashvili: Co-Founder of Swrve.

View details of Swrve's Founder profiles and Board Members

Swrve's employee count trend

Swrve has 17 employees as of May 26. Here is Swrve's employee count trend over the years:

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Top competitors of Swrve include InMobi, Digital Turbine and Tapjoy. Here is the list of Top 10 competitors of Swrve, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	SoftBank Vision Fund, Sherpalo Ventures & 44 others	74/100
2nd	Digital Turbine 1998, Austin (United States), Public	Mobile advertising network platform	-	Herald Investment Management, Sunstone Partners ... & 1 others	70/100
3rd	Tapjoy 2007, San Francisco (United States), Acquired	Mobile advertising & monetization	$60M	ORIX, Rho Capital Partners & 12 others	70/100
4th	AdColony 2008, Los Angeles (United States), Acquired	Premium mobile video ad network	$2M	Insight Partners, RocketSpace & 2 others	69/100
5th	Millennial Media 2006, Baltimore (United States), Acquired	Mobile advertising platform	$64.8M	New Enterprise Associates, CRV & 8 others	63/100
6th	Yeahmobi 2011, Xi An (China), Public	Programmatic advertising and retargeting platform	$140M	Xiaomi, Kingsoft Network Technology & 4 others	63/100
7th	Chartboost 2011, San Francisco (United States), Acquired	Ads monetization platform based on mobile games	$21M	Sequoia Capital, XG Ventures & 7 others	63/100
8th	Vibes 1998, Chicago (United States), Series B	Mobile marketing solutions for businesses	$60M	Fidelity Ventures, Volition Capital & 1 others	62/100
9th	Vungle 2011, San Francisco (United States), Acquired	Online ad network platform	$25.6M	Crosslink Capital, Google Ventures & 23 others	62/100
10th	Super League 2014, Santa Monica (United States), Public	Provider of networks of games, monetization tools and content channels	$34.6M	Nickelodeon, Napster & 11 others	62/100
27th	Swrve 2009, San Francisco (United States), Acquired	In-app marketing automation platform for mobile apps	$76.1M	Intel, Bank of Ireland & 17 others	53/100