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Toutiao - About the company

Toutiao is a series E company based in Beijing (China), founded in 2012 by Zhang Yiming. It operates as a Personalized news aggregator app. Toutiao has raised $3.1B in funding from investors like Sequoia Capital, General Atlantic and KKR, with a current valuation of $*****. The company has 2811 active competitors, including 63 funded and 61 that have exited. Its top competitors include companies like VerSe, News Break and Onet.

Company Details

Toutiao is a personalized news aggregator app. It tries to integrate the most relevant contents for users by gradually learning what the readers enjoy through analysis of data obtained from their social networking accounts. It features a recommendation engine based on deep learning and data mining. It analyzes the articles that a user reads, how much time they spend on it and based on such factors, recommends content.
Social
X
Part Of
Key Metrics
Founded Year
2012
Location
Beijing, China
Stage
Series E
Total Funding
$3.1B in 4 rounds
Latest Funding Round
Post Money Valuation
$***** as on Dec 15, 2016
Ranked
Employee Count
47,674 as on Mar 31, 2026
Investment & Acquisitions
Similar Companies
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Toutiao's funding and investors

Toutiao has raised a total funding of $3.1B over 4 rounds. Its first funding round was on Jun 03, 2014. Its latest funding round was a Series E round on Jun 21, 2018 for $*****. 1 investor participated in its latest round. Toutiao has 10 institutional investors.

Here is the list of recent funding rounds of Toutiao:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 21, 2018
8426724
Series E
1008948
7398594
1014320
5235762
Aug 11, 2017
7142880
Series E
4435454
9654779
3085469
7884748
Dec 2016
8593526
Series D
2462693
3278342
2456009
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Toutiao's founders and board of directors

Founder? Claim Profile
The founders of Toutiao is Zhang Yiming.
Here are the details of Toutiao's key team members:

Toutiao's employee count trend

Toutiao has 47,674 employees as of Mar 26. Here is Toutiao's employee count trend over the years:
Employee count trend for Toutiao
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Toutiao's Competitors and alternates

Top competitors of Toutiao include VerSe, News Break and Onet. Here is the list of Top 10 competitors of Toutiao, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for VerSe
VerSe
2007, Bengaluru (India), Series J
Developer of a short-video platform and technology infrastructure
$1.9B
80/100
2nd
Logo for News Break
News Break
2015, Mountain View (United States), Series C
Online platform aggregating multi category news
$176M
72/100
3rd
Logo for Onet
Onet
1996, Krakow (Poland), Acquired
Online news portal targeting polish readers
-
71/100
4th
Logo for SmartNews
SmartNews
2012, San Francisco (United States), Series F
Personalized news discovery platform
$410M
70/100
5th
Logo for Yahoo Japan
Yahoo Japan
1996, Chiyoda City (Japan), Public
Online media portal
-
66/100
6th
Logo for Upworthy
Upworthy
2012, New York City (United States), Acquired
Online platform for sharing photos and videos
$12M
64/100
7th
Logo for Toutiao
Toutiao
2012, Beijing (China), Series E
Personalized news aggregator app
$3.1B
64/100
8th
Logo for Gunosy
Gunosy
2012, Minato City (Japan), Public
Gunosy is a Japanese-based social media news aggregator
$24.1M
60/100
9th
Logo for Inshorts
Inshorts
2013, Noida (India), Series C
Provider of summarized news articles across various categories and sources
$35.6M
60/100
10th
Logo for Exame
Exame
1967, Sao Paulo (Brazil), Unfunded
Provider of news, business, economics, career, technology and lifestyle content
-
-
59/100
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Toutiao's Investments and acquisitions

Toutiao has made 10 investments in companies including Shanghai Yinhe Industrial and Narwal. Toutiao has also acquired 4 companies including BaBe and Faceu.
Here is the list of investments & acquisitions:lockFilter this list
Date of Investment/Acquisition
Type
Company Name
Founded Year
Location
Jun 16, 2021
Investments
2019
Jing an (China)
Apr 02, 2020
Investments
2016
Dongguan (China)
Apr 12, 2018
Investments
2014
Wuhan (China)
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News related to Toutiao

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TikTok ad revenue to top $32bn in 2025Advanced TelevisionMar 05, 2025TikTok, Toutiao, Instagram, YouTube and 1 other
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