When was Toys“R”Us founded?

Toys“R”Us was founded in 1948.

Where is Toys“R”Us located?

Toys“R”Us is headquartered in Chennai, India.

How many employees does Toys“R”Us have?

As of Dec 31, 2022, the latest employee count at Toys“R”Us is 16.

What is the annual revenue of Toys“R”Us?

Annual revenue of Toys“R”Us is between ₹100 Cr and ₹500 Cr as on Mar 31, 2024

Where does Toys“R”Us rank among its competitors?

Toys“R”Us ranks 10th amongst 144 active competitors, of which 7 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Aditi Toys, which secured $3.9M in Jan, 2026.

Who are the top competitors of Toys“R”Us?

Toys“R”Us' top competitors include Mattel, Shumee and SM Toys. Among them, Aditi Toys secured the most recent funding round in January, 2026.

Toys“R”Us - 2026 Company Profile, Team, Competitors & Financials

Toys“R”Us is an unfunded company based in Chennai (India), founded in 1948 by Charles Lazarus. It operates as an Online retail platform offering educational toys for kids. Toys“R”Us has not raised any funding yet. The company has 144 active competitors, including 7 funded and 4 that have exited. Its top competitors include companies like Mattel, Shumee and SM Toys.

Company Details

Online retail platform offering educational toys for kids. The product catalog includes barbie dolls, gear bikes, books, learning toys, construction blocks, plush toys, stuffed animals, games, puzzles, kids' art & craft, action figure, playsets, and more.

Website: www.toysrus.in/
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Phone Number: +91 **********
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Key Metrics

Founded Year

1948

Location

Chennai, India

Stage

Unfunded

Ranked

10^th among 144 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2024

Employee Count

16 as on Dec 31, 2022

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View Toys“R”Us' full profile

Toys“R”Us is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ACE TURTLE OMNI PRIVATE LIMITED CIN: U72900KA2021PTC143735 , India, Active	Feb 03, 2021	₹100 - ₹500 Cr (As on Mar 31, 2024)	175 (As on Aug 01, 2025)
TRU KIDS INC CIN: 832755025 , United States, Active	Dec 31, 1999	-	17 (As on Dec 31, 2024)	-

Toys“R”Us has not raised any funding rounds yet.

The founders of Toys“R”Us is Charles Lazarus.

Here are the details of Toys“R”Us' key team members:

Charles Lazarus: Former Founder of Toys“R”Us and founder of 1 other company.

View details of Toys“R”Us's Founder profiles and Board Members

Toys“R”Us' employee count trend

Toys“R”Us has 16 employees as of Dec 22. Here is Toys“R”Us's employee count trend over the years:

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Top competitors of Toys“R”Us include Mattel, Shumee and SM Toys. Here is the list of Top 10 competitors of Toys“R”Us, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Mattel 1945, El Segundo (United States), Public	Designer, manufacturer and seller of toys and games	-	Bank of America, Bain Capital Private Equity	61/100
2nd	Shumee 2014, Bengaluru (India), Seed	Online platform offering handcrafted toys for kids	$1.31M	KPB Family Trust, Samara Capital & 32 others	51/100
3rd	SM Toys 2019, Indore (India), Series A	Manufacturer of plastic promotional toys and confectionery products with toy elements	$13M	Sixth Sense Ventures, Viney Equity Market ... & 7 others	51/100
4th	Funskool 1987, Chennai (India), Early Stage	Manufacturer of toys and games for infants to teenagers	$666K	Jcee Manufacturing and Service, Comprehensive Investment and Finance ... & 1 others	50/100
5th	Candytoy 2019, Indore (India), Series A	Provider of multi-category toy products for kids	$13.1M	Arj Advisors, Anchorage Capital & 25 others	49/100
6th	Aditi Toys 2015, Rajkot (India), Seed	Manufacturer of high-quality, safe toys	$3.9M	Gujarat Venture Finance, K4creators & 9 others	49/100
7th	OK Play 1988, Delhi (India), Public	Manufacturer of plastic moulded toys, fun-stations and children furniture	-	-	46/100
8th	Parksons Cartamundi 1955, Mumbai (India), Unfunded	Manufacturer of playing cards and cards for games	-	-	44/100
9th	Stone Sapphire 2007, Vadodara (India), Unfunded	Manufacturer of children's art and craft kits, stationery, toys, and games	-	-	42/100
10th	Toys“R”Us 1948, Chennai (India), Unfunded	Online retail platform offering educational toys for kids	-	-	41/100