When was TradePending founded?

TradePending was founded in 2014.

Where is TradePending located?

TradePending is headquartered in Durham, United States.

How many employees does TradePending have?

As of May 31, 2026, the latest employee count at TradePending is 146.

Is TradePending a funded company?

TradePending is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does TradePending rank among its competitors?

TradePending ranks 22nd amongst 559 active competitors, of which 37 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Toma, which secured $17M in Jun, 2025.

Who are the top competitors of TradePending?

TradePending's top competitors include Numa, myKaarma and CarNow. Among them, Toma secured the most recent funding round in June, 2025.

TradePending - 2026 Company Profile, Team, Funding & Competitors

TradePending is an acquired company based in Durham (United States), founded in 2014 by Brice Englert. It operates as a Dealer website plugin for trade in valuation of vehicles. The company has 559 active competitors, including 37 funded and 66 that have exited. Its top competitors include companies like Numa, myKaarma and CarNow.

Company Details

TradePending is a dealer website plugin for generating trade in the valuation of the vehicles. Its solution, SNAP, uses real values of local cars for sale by other franchised dealers. This allows the dealerships to engage the customers in a conversation about the value of their trade and increase customer satisfaction. The company claims that its solution helps the dealerships increase their trade in leads and attributable cars sold.

Website: tradepending.com
Social
Email ID: *****@tradepending.com
Phone Number: +1 **********

Key Metrics

Founded Year

2014

Location

Durham, United States

Stage

Acquired

Investors

Stellus Capital Management

Ranked

22^nd among 559 active competitors

Employee Count

146 as on May 31, 2026

Investment & Acquisitions

SnapCell

Similar Companies

Numa & 350 more

Exit Details

Acquired by CapStreet (Feb 15, 2021)

View TradePending's full profile

TradePending is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TradePending, LLC CIN: 854237903 , United States, Active	Dec 31, 2013	-	127 (As on Dec 31, 2024)	-

TradePending got acquired by CapStreet on Feb 15, 2021.

Click here to take a look at TradePending's acquisition in detail

TradePending is a funded company. TradePending has 1 institutional investor.

View details of TradePending's funding rounds and investors

The founders of TradePending is Brice Englert.

Here are the details of TradePending's key team members:

Brice Englert: Founder & CEO of TradePending.
Contact Info: 1 email address

View details of TradePending's Founder profiles and Board Members

TradePending's employee count trend

TradePending has 146 employees as of May 26. Here is TradePending's employee count trend over the years:

Uncover TradePending's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of TradePending include Numa, myKaarma and CarNow. Here is the list of Top 10 competitors of TradePending, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Numa 1995, Oakland (United States), Series B	Developer of an AI communication platform for automotive dealerships	$48M	Mitsui, Threshold & 4 others	63/100
2nd	myKaarma 2012, Long Beach (United States), Series B	SaaS driven Customer Interaction Management solution provider	$15M	Kayne Anderson Capital Advisors, H.I.G. Capital ... & 2 others	62/100
3rd	CarNow 2014, Atlanta (United States), Series A	SaaS-driven digital communication solution for dealers to engage with customers	$30M	Runway Growth Capital, Sigma Prime Ventures ... & 3 others	62/100
4th	Xtime 2004, San Francisco (United States), Acquired	Automotive service experience platform driving efficiency, profitability, and customer retention	$26.5M	Saints Capital, Lumia Capital & 6 others	59/100
5th	Toma 2024, San Francisco (United States), Series A	Developer of AI operating system for automotive dealership conversations	$17.5M	Andreessen Horowitz, Y Combinator & 1 others	58/100
6th	TruVideo 2015, Wellesley (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$40M	TZP Group, Avenue Growth Partners & 1 others	58/100
7th	Impel 2011, Syracuse (United States), Series C	SaaS-based marketing solutions for automotive dealerships	$126M	Wavecrest Growth Partners, Silversmith & 5 others	58/100
8th	Rollick 2017, Austin (United States), Seed	Omnichannel marketing automation for automotive industries	$5.6M	Silverton Partners, Autotech Ventures & 3 others	58/100
9th	Fullpath 2012, Miami (United States), Acquired	Provider of online marketplace for automotive dealership services	$40M	Riverwood Capital, Aleph & 4 others	58/100
10th	automotiveMastermind 2012, New York City (United States), Acquired	Provider of technology that helps automotive dealerships predict buyer behavior	$47.7M	JMI Management, Brighton Park Capital	57/100
22nd	TradePending 2014, Durham (United States), Acquired	Dealer website plugin for trade in valuation of vehicles	-	Stellus Capital Management	46/100