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Trubar - About the company

Trubar is an acquired company based in Toronto (Canada), founded in 2018. It operates as a Manufacturer of plant-based protein bars with clean ingredients and taste. The company has 674 active competitors, including 56 funded and 54 that have exited. Its top competitors include companies like Kind, Clio Snacks and MOSH.

Company Details

Manufacturer of plant-based protein bars with clean ingredients and taste. The company offers a variety of flavors inspired by desserts. The bars are available in multiple retail stores and online platforms.
Email ID
*****@trubar.com
Key Metrics
Founded Year
2018
Location
Toronto, Canada
Stage
Acquired
Investors
Ranked
Similar Companies
Exit Details
Acquired by Eti (Nov 25, 2025)

Trubar's acquisition details

Trubar got acquired by Eti on Nov 25, 2025 at an acquisition amount of $*****.
Click here to take a look at Trubar's acquisition in detail
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Trubar's funding and investors

Trubar has not raised any funding rounds yet. Trubar has 1 institutional investor.

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Trubar's Competitors and alternates

Top competitors of Trubar include Kind, Clio Snacks and MOSH. Here is the list of Top 10 competitors of Trubar, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Kind
Kind
2004, New York City (United States), Series B
Manufacturing and marketing branded protein bar products
-
64/100
2nd
Logo for Clio Snacks
Clio Snacks
2015, Roselle Park (United States), Series B
Greek yogurt bars wrapped in chocolate for a convenient, delicious snack
$35.8M
55/100
3rd
Logo for MOSH
MOSH
2020, Los Angeles (United States), Series A
Online brand offering protein bars with brain-supporting nutrients
$19.5M
55/100
4th
Logo for Eat Mezcla
Eat Mezcla
2019, New York City (United States), Series B
Brand of bars
$16.5M
52/100
5th
Logo for Buddha Brands
Buddha Brands
2010, Montreal (Canada), Series A
Brand of selling snack bar
$8.25M
49/100
6th
Logo for Bobo’s Oat Bars
Bobo’s Oat Bars
2005, Boulder (United States), Series B
Delicious oat bars, baked goods, and healthy snacks made with love
$13.5M
46/100
7th
Logo for NEOH
NEOH
2017, Vienna (Austria), Seed
Gluten free nutritious bar brand
$477K
45/100
8th
Logo for Sunbelt Bakery
Sunbelt Bakery
1964, Collegedale (United States), Unfunded
Manufacturer of healthy snacks
-
-
44/100
9th
Logo for Perfect Bar
Perfect Bar
2005, San Diego (United States), Acquired
Refrigerated protein bars packed with whole food proteins and superfoods
-
44/100
10th
Logo for Dang Foods
Dang Foods
2011, Berkeley (United States), Series A
Plant-based, Asian-American snacks offering unique flavors and a keto-friendly option
$7.8M
44/100
122nd
Logo for Trubar
Trubar
2018, Toronto (Canada), Acquired
Manufacturer of plant-based protein bars with clean ingredients and taste
-
25/100
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Trubar's Investments and acquisitions

Trubar has made no investments or acquisitions yet.

Reports related to Trubar

Here is the latest report on Trubar's sector:

News related to Trubar

Media has covered Trubar for a total of 5 events in the last 1 year, 1 of them has been about company updates.
•
TRUBAR to Be Acquired by ETİ Gıda in C$201 Million DealVegan Business Magazine•Nov 25, 2025•Eti, Trubar, TRUBRANDS
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