When was True Elements founded?

True Elements was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is True Elements located?

True Elements is headquartered in Pune, India. It is registered at 4th Floor, Office No. 4A, Grande Palladium, 175, CST Road, Kalina, Santacruz (East), Vidyanagari, Mumbai, Mumbai, Maharashtra, India, 400098.

Which legal entities is True Elements associated with?

True Elements is associated with HW WELLNESS SOLUTIONS PRIVATE LIMITED.

How many employees does True Elements have?

As of Aug 31, 2025, the latest employee count at True Elements is 265.

Is True Elements a funded company?

True Elements is a funded company, having raised a total of $3.38M across 7 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Dec 24, 2014.

How much is True Elements worth?

The last known valuation of True Elements was $***** as of Jan 21, 2022.

When was the latest funding round of True Elements?

True Elements' latest funding was a $***** Angel round on Jan 21, 2022, with participation from 20 investors.

What is the annual revenue of True Elements?

Annual revenue of True Elements is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does True Elements rank among its competitors?

True Elements ranks 4th amongst 93 active competitors, of which 22 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Open Secret, which secured $3.12M in Jul, 2026.

Who are the top competitors of True Elements?

True Elements' top competitors include Open Secret, Yoga Bar and Eat Better. Among them, Open Secret secured the most recent funding round in July, 2026.

True Elements - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Online retailer of breakfast foods, snacks, seeds, and dryfruits. The company provides muesli, oats, seeds, and dry fruits. It offers shakes, honey, tea, and anytime snacking products. The retailer also provides gifting hampers and a recycle and earn program.

Website: true-elements.com
Social
Email ID: *****@true-elements.com
Phone Number: +91 **********
Part Of
Registered Address: 4th Floor, Office No. 4A, Grande Palladium, 175, CST Road, Kalina, Santacruz (East), Vidyanagari, Mumbai, Mumbai, Maharashtra, India, 400098

Key Metrics

Founded Year

2010

Location

Pune, India

Stage

Acquired

Total Funding

$3.38M in 7 rounds

Latest Funding Round

Angel, Jan 21, 2022, $*****

Last Known Valuation

$***** as on Jan 21, 2022

Investors

SIDBI Venture Capital & 100 more

Ranked

4^th among 93 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

265 as on Aug 31, 2025

Similar Companies

Open Secret & 110 more

Exit Details

Acquired by Marico (May 23, 2022)

View True Elements' full profile

True Elements is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HW WELLNESS SOLUTIONS PRIVATE LIMITED CIN: U51900MH2013PTC468449 , India, Active	Dec 19, 2013	₹100 - ₹500 Cr (As on Mar 31, 2025)	228 (As on May 01, 2026)

True Elements got acquired by Marico on May 23, 2022.

Click here to take a look at True Elements's acquisition in detail

True Elements has raised a total funding of $3.38M over 7 rounds. Its first funding round was on Dec 24, 2014. Its latest funding round was a Angel round on Jan 21, 2022 for $*****. 20 investors participated in its latest round. True Elements has 5 institutional investors and 96 angel investors.

Here is the list of recent funding rounds of True Elements:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 21, 2022	5425541	Angel	6147529	5193350	7886414	2377265
Dec 20, 2020	6333856	Seed	8437619	5543811	8057560	8358126
Jan 31, 2020	7214722	Angel	7511049	6090287	5899699	Frankie D Souza & 6 more

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View details of True Elements's funding rounds and investors

The founders of True Elements are Puru Gupta and Sreejith Moolayil.

Here are the details of True Elements' key team members:

Puru Gupta: Former Co-Founder of True Elements and founder of 4 other companies, including Proteus Partners, Avni Wellness and True Elements. They are also an angel investor in 3 startups.
Contact Info: 2 email addresses
Sreejith Moolayil: Former Co-Founder of True Elements and founder of 2 other companies, True Elements and Healthyworld. They are also an angel investor in 5 startups.
Contact Info: 1 email address

True Elements' Board of Directors

True Elements's board has 6 active members. Amit Bhasin, Anuj Kumar Khaitan, Akash Anilkumar Modi, Nirlay Subhashbhai Sheth, Divya Devarkhyani and Ishita Sharma are independent board members.

Here is the list of True Elements' board of directors:

Name	Type	Representing	Status	Duration
Amit Bhasin	Independent board member	-	Current	2y 5m
jjhykpb	Independent board member	-	Current	9y 6m
ues{wkp	Independent board member	-	Current	4y 3m
ucrchvg	Independent board member	-	Current	7y 6m
diuvz{q	Independent board member	-	Current	8y 5m
voc{dcx	Independent board member	-	Past	7y 2m

View details of True Elements's Founder profiles and Board Members

True Elements' employee count trend

True Elements has 265 employees as of Aug 25. The total employee count is 66.0% lower than what it was in Aug 24. Here is True Elements's employee count trend over the years:

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Top competitors of True Elements include Open Secret, Yoga Bar and Eat Better. Here is the list of Top 10 competitors of True Elements, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Open Secret 2019, Mumbai (India), Series C	Internet first brand of healthy snacks and food products	$17.5M	Ananta Capital, Sixth Sense Ventures & 25 others	71/100
2nd	Yoga Bar 2014, Bengaluru (India), Acquired	Platform offering protein based food products	$23.6M	Fireside Ventures, Elevation Capital & 13 others	71/100
3rd	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$4.88M	Spring, Java Capital & 77 others	60/100
4th	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	58/100
5th	WellBe 2020, Bengaluru (India), Unfunded	Manufacturer of traditional snacks and food staples	-	-	56/100
6th	EAT Anytime 2016, Mumbai (India), Seed	Manufacturer of millet bars protein snacks nuts and dried fruits	$1.07M	Duane Park, Sprout Venture Partners & 21 others	51/100
7th	Raajali Foods 2020, Chennai (India), Series A	Brand of millet snacks including cookies, cakes, and more for a healthy snack experience	$3.96M	VIKASA Capital, Share India Algo Plus & 36 others	47/100
8th	FitFeast 2021, Gurugram (India), Seed	Internet first brand of healthiest snacks	$1.03M	Inflection Point Ventures, Firstport Capital ... & 45 others	46/100
9th	SnackExperts 2015, Chennai (India), Seed	Provider of online and offline delivery solutions for gourmet and healthy snack options in urban areas	$236K	XLr8 Andhra Pradesh & 9 others	43/100
10th	Snackible 2015, Nala Sopara (India), Series A	Online offering healthy, and baked snack foods	$4.01M	Kamrup, 1Crowd & 160 others	42/100

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Funds own 11.59%, Angels own 24.34%, Other People (largest shareholder) own 56.96% and ESOP Pool own 7.11%.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Fund	11.59%	31.8Cr	7685342	2112916	3059542	6568910
RP-Sanjiv Goenka Group	6427233	8163378	3959501	5919096	5711015	5050523
SIDBI Venture Capital	48	90	96	27	40	62
Angel	24.34%	66.8Cr	1326643	8492576	9602286	1877401
Akash Dua	0	0	0	0	0	0
Frankie D Souza	0	0	0	0	0	0
Dimple Tayal	0	0	0	0	0	0
Shweta Joshi	0	0	0	0	0	0
Other People	56.96%	156Cr	5420133	3558764	3673377	1924140
ESOP Pool	7.11%	19.5Cr	9447246	7190851	5107756	7547771
Total	100.00%	274Cr	7797587	4662800	7936680	1050925