Eat Better - About the company
Eat Better is a seed company based in Jaipur (India), founded in 2020 by Mridula Kanoria, Shaurya Kanoria, Vidushi Kajaria and Puneet Kanoria. It operates as an Internet first brand offering multi category healthy products. Eat Better has raised $4.88M in funding from investors like Spring, Mumbai Angels and Diamond Group, with a current valuation of ₹*****. The company has 116 active competitors, including 28 funded and 3 that have exited. Its top competitors include companies like Open Secret, Troovy and Let's Try.
Company Details
Internet first brand offering multi category healthy products. The product catalog includes laddoos with various flavors like hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, The company also offers millet mixtures, nut mix, seed mix, and more.
- Website
- eatbetterco.com
- Social
- Email ID
- *****@eatbetterco.com
- Phone Number
- +91 **********
- Registered Address
- A-1 & 2, Vastushree Colony, 100 Feet Road, Mangyavas, Mansarovar, Jaipur, Jaipur, Rajasthan, India, 302020
Key Metrics
Founded Year
2020
Location
Jaipur, India
Stage
Seed
Total Funding
$4.88M in 7 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Jan 01, 2026
Ranked
4th among 116 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
111 as on Aug 31, 2025
Similar Companies
Legal entities associated with Eat Better
Eat Better is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
EAT BETTER VENTURES PRIVATE LIMITED CIN: U15134RJ2021PTC075519 , India, Active | Jun 25, 2021 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 199 (As on May 01, 2026) |
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Eat Better's funding and investors
Eat Better has raised a total funding of $4.88M over 7 rounds. Its first funding round was on Aug 06, 2021. Its latest funding round was a Seed round on Jan 01, 2026 for $*****. 10 investors participated in its latest round. Eat Better has 31 institutional investors and 48 angel investors.
Here is the list of recent funding rounds of Eat Better:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 01, 2026 | 4991971 | Seed | 5639549 | 5028055 | 9748670 | 8420639 |
Jun 20, 2025 | 6384512 | Seed | 7851696 | 7215217 | 7317795 | 6304299 |
Mar 13, 2025 | 3146996 | Angel | 4809670 | 9064474 | 5426362 |
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Eat Better's founders and board of directors
Founder? Claim ProfileThe founders of Eat Better are Mridula Kanoria, Shaurya Kanoria, Vidushi Kajaria and Puneet Kanoria. Mridula Kanoria is the CEO of Eat Better.
Here are the details of Eat Better's key team members:
- Mridula Kanoria: Co-Founder & CEO of Eat Better and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Shaurya Kanoria: Co-Founder of Eat Better and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Vidushi Kajaria: Co-Founder & CMO of Eat Better and founder of 1 other company. Contact Info: 1 email address and 1 phone number
- Puneet Kanoria: Former Co-Founder of Eat Better. Contact Info: 1 email address
Eat Better's Board of Directors
Eat Better's board has 3 active members. Mridula Kanoria, Shaurya Kanoria and Vidushi Kanoria are part of team.Here is the list of Eat Better's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 4y 11m | |
Team | - | Current | 4y 11m | |
Team | - | Current | 1y 6m |
View details of Eat Better's Founder profiles and Board Members
Eat Better's employee count trend
Eat Better has 111 employees as of Aug 25. The total employee count is 14.0% more than what it was in Aug 24. Here is Eat Better's employee count trend over the years:
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Eat Better's Competitors and alternates
Top competitors of Eat Better include Open Secret, Troovy and Let's Try. Here is the list of Top 10 competitors of Eat Better, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Open Secret 2019, Mumbai (India), Series C | Internet first brand of healthy snacks and food products | $17.5M | 72/100 | |
2nd | Manufacturer of clean-label snacks and food products for children | $7.8M | 68/100 | ||
3rd | Manufacturer of packaged snacks excluding palm oil and white sugar | $5.52M | 63/100 | ||
4th |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $4.88M | 61/100 | |
5th |  True Elements 2010, Pune (India), Acquired | Online retailer of breakfast foods, snacks, seeds, and dryfruits | $3.38M | 57/100 | |
6th | Manufacturer of traditional snacks and food staples | - | - | 56/100 | |
7th | D2C brand specializing in high-protein, clean-label breakfast mixes and snacks for families | $2.34M | 53/100 | ||
8th | Manufacturer of breakfast cereal products | $10.9M | 53/100 | ||
9th | EAT Anytime 2016, Mumbai (India), Seed | Manufacturer of millet bars protein snacks nuts and dried fruits | $1.07M | 52/100 | |
10th | Brand of clean‑label, non‑GMO snack products including roasted nuts and protein‑puffed snacks | $150K | 48/100 |
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Eat Better's Investments and acquisitions
Eat Better has made no investments or acquisitions yet.
Reports related to Eat Better
Here is the latest report on Eat Better's sector:
News related to Eat Better
Media has covered Eat Better for 1 event in last 1 year.
•
EatBetter and Royo Games Secure a Combined $3.4M in UA Financing from Leus CapitalMobidictum•Jul 14, 2026•Eat Better
•
Eat Better Co bags Rs 17 Cr in pre-Series A round
Entrackr•Apr 09, 2025•Eat Better, Prath Ventures, Spring, Mumbai Angels
•
Eat Better Co. has raised an undisclosed amount in a fresh funding round from Spring Marketing CapitalEnablers•Feb 26, 2025•Eat Better, Spring
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