When was True Elements founded?

True Elements was founded in 2010 and raised its 1st funding round 4 years after it was founded.

Where is True Elements located?

True Elements is headquartered in Pune, India. It is registered at 4th Floor, Office No. 4A, Grande Palladium, 175, CST Road, Kalina, Santacruz (East), Vidyanagari, Mumbai, Mumbai, Maharashtra, India, 400098.

Which legal entities is True Elements associated with?

True Elements is associated with HW WELLNESS SOLUTIONS PRIVATE LIMITED.

How many employees does True Elements have?

As of Aug 31, 2025, True Elements has 265 employees, reflecting a 65% year-over-year decline in headcount.

Is True Elements a funded company?

True Elements is a funded company, having raised a total of $3.38M across 7 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Dec 24, 2014.

How much is True Elements worth?

The last known valuation of True Elements was ₹***** as of Jan 21, 2022.

When was the latest funding round of True Elements?

True Elements' latest funding was a $***** Angel round on Jan 21, 2022, with participation from 20 investors. Its primary sector is Online Grocery. In India, the Online Grocery sector has seen $208M in funding in 2026 to date.

What is the annual revenue of True Elements?

Annual revenue of True Elements is ₹165Cr as on Mar 31, 2025.

Where does True Elements rank among its competitors?

True Elements ranks 4th amongst 88 active competitors, of which 20 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Yoga Bar, which secured $11.6M in Aug, 2025.

Who are the top competitors of True Elements?

True Elements' top competitors include Yoga Bar, Nourish You and Eat Better. Among them, Yoga Bar secured the most recent funding round in August, 2025.

True Elements - 2026 Company Profile, Team, Funding, Competitors & Financials

True Elements is an acquired company based in Pune (India), founded in 2010 by Puru Gupta and Sreejith Moolayil. It operates as an Online retailer of breakfast foods, snacks, seeds, and dryfruits. True Elements has raised $3.38M in funding from investors like SIDBI Venture Capital, RP Sanjiv Goenka Group and RP-Sanjiv Goenka Group, with last known valuation of ₹*****. The company has 88 active competitors, including 20 funded and 4 that have exited. Its top competitors include companies like Yoga Bar, Nourish You and Eat Better.

Company Details

Online retailer of breakfast foods, snacks, seeds, and dryfruits. The company provides muesli, oats, seeds, and dry fruits. It offers shakes, honey, tea, and anytime snacking products. The retailer also provides gifting hampers and a recycle and earn program.

Website: true-elements.com
Social
Email ID: *****@true-elements.com
Phone Number: +91 **********
Registered Address: 4th Floor, Office No. 4A, Grande Palladium, 175, CST Road, Kalina, Santacruz (East), Vidyanagari, Mumbai, Mumbai, Maharashtra, India, 400098

Key Metrics

Founded Year

2010

Location

Pune, India

Stage

Acquired

Total Funding

$3.38M in 7 rounds

Latest Funding Round

Angel, Jan 21, 2022, $*****

Last Known Valuation

₹***** as on Jan 21, 2022

Investors

SIDBI Venture Capital & 100 more

Ranked

4^th among 88 active competitors

Annual Revenue

₹165Cr as on Mar 31, 2025

Employee Count

265 as on Aug 31, 2025

Similar Companies

Yoga Bar & 102 more

Exit Details

Acquired by Marico (May 23, 2022)

View True Elements' full profile

True Elements is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HW WELLNESS SOLUTIONS PRIVATE LIMITED CIN: U51900MH2013PTC468449 , India, Active	Dec 19, 2013	$19.5M (As on Mar 31, 2025)	265 (As on Aug 01, 2025)

True Elements got acquired by Marico on May 23, 2022. It was facilitated by Vaish Associates.

Click here to take a look at True Elements's acquisition in detail

True Elements has raised a total funding of $3.38M over 7 rounds. Its first funding round was on Dec 24, 2014. Its latest funding round was a Angel round on Jan 21, 2022 for $*****. 20 investors participated in its latest round. True Elements has 5 institutional investors and 96 angel investors.

Here is the list of recent funding rounds of True Elements:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 21, 2022	9500878	Angel	7208503	1893693	6341221	3966929
Dec 20, 2020	6155410	Seed	2956378	9027335	4034108	8675592
Jan 31, 2020	6979709	Angel	6476976	5549909	4586129	Frankie D Souza & 6 more

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View details of True Elements's funding rounds and investors

The founders of True Elements are Puru Gupta and Sreejith Moolayil.

Here are the details of True Elements' key team members:

Puru Gupta: Former Co-Founder of True Elements and founder of 3 other companies, Avni Wellness, True Elements and Healthyworld. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Sreejith Moolayil: Former Co-Founder of True Elements and founder of 2 other companies, True Elements and Healthyworld. They are also an angel investor in 2 startups.
Contact Info: 1 email address

View details of True Elements's Founder profiles and Board Members

True Elements' employee count trend

True Elements has 265 employees as of Aug 25. The total employee count is 66.0% lower than what it was in Aug 24. Here is True Elements's employee count trend over the years:

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Top competitors of True Elements include Yoga Bar, Nourish You and Eat Better. Here is the list of Top 10 competitors of True Elements, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Yoga Bar 2014, Bengaluru (India), Acquired	Platform offering protein based food products	$23.6M	Fireside Ventures, Elevation Capital & 13 others	70/100
2nd	Nourish You 2014, Hyderabad (India), Series A	Online retailer of plant-based milk, flours, seeds, and healthy snacks	$5.89M	SIDBI Venture Capital, Triumph Advisory and Consulting ... & 20 others	67/100
3rd	Eat Better 2020, Jaipur (India), Seed	Internet first brand offering multi category healthy products	$3.21M	Java Capital, Wellfound & 76 others	61/100
4th	True Elements 2010, Pune (India), Acquired	Online retailer of breakfast foods, snacks, seeds, and dryfruits	$3.38M	SIDBI Venture Capital, RP-Sanjiv Goenka Group ... & 99 others	58/100
5th	Lets Try 2021, Delhi (India), Seed	Online brand offering healthy snacks made with natural ingredients	$4.06M	Z Nation Lab, 100Unicorns & 16 others	58/100
6th	FitFeast 2021, Gurugram (India), Seed	Internet first brand of healthiest snacks	$1.03M	Firstport Capital, Inflection Point Ventures ... & 44 others	51/100
7th	EAT Anytime 2016, Mumbai (India), Seed	Online platform offering snack bars	$1.07M	Sprout Venture Partners, Duane Park & 21 others	47/100
8th	Snackible 2015, Mumbai (India), Series A	Online offering healthy, and baked snack foods	$3.99M	Kamrup, Mumbai Angels & 157 others	42/100
9th	Samyog Health Foods 2020, Mumbai (India), Unfunded	Producer of protein plant-based snacks	-	-	40/100
10th	Kilobeaters 2019, Pune (India), Unfunded	Provider of healthy, convenient, protein snacks and meals	-	-	39/100

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Funds own 11.59%, Angels own 24.34%, Other People (largest shareholder) own 56.96% and ESOP Pool own 7.11%.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Fund	11.59%	31.8Cr	5724329	1474225	8820229	6288661
RP-Sanjiv Goenka Group	9521919	5291597	6605817	1027537	7646907	8581172
SIDBI Venture Capital	16	70	58	35	33	66
Angel	24.34%	66.8Cr	4021173	5431512	4503862	9453142
Shweta Joshi	0	0	0	0	0	0
Akash Dua	0	0	0	0	0	0
Frankie D Souza	0	0	0	0	0	0
Dimple Tayal	0	0	0	0	0	0
Other People	56.96%	156Cr	9716552	7733411	8249188	6407457
ESOP Pool	7.11%	19.5Cr	4042280	2420374	8028510	6263791
Total	100.00%	274Cr	3027905	6942161	6445906	6498386