Lets Try - About the company
Lets Try is a seed company based in Delhi (India), founded in 2021 by Neelam Kalra, Chitra Gupta, Nitin Vinod Kalra and Geetanjali Kalra. It operates as an Online brand offering healthy snacks made with natural ingredients. Lets Try has raised $4.06M in funding from investors like Z Nation Lab, Wipro Consumer Care and SWC, with a current valuation of ₹*****. The company has 94 active competitors, including 21 funded and 5 that have exited. Its top competitors include companies like Yoga Bar, Open Secret and Eat Better.
Company Details
Online brand offering healthy snacks made with natural ingredients. It offers premium snacks including cookies, makhana, mixtures, namkeen, and mathri free from refined flour, white sugar, palm oil, preservatives, trans fats, and cholesterol. Uses wholesome grains, groundnut oil, and high-fiber components for eggless, high-protein products.
- Website
- www.letstryfoods.com/
- Social
- Email ID
- *****@earthcrust.co.in
- Phone Number
- +91 **********
- Registered Address
- House No. 329, First Floor, Indra Vihar, North West, Delhi, Delhi, India, 110009
Legal entities associated with Lets Try
Lets Try is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
EARTH CRUST PRIVATE LIMITED CIN: U15549DL2020PTC365385 , India, Active | Jun 30, 2020 | $7.74M (As on Mar 31, 2025) | 6 (As on Jul 01, 2025) |
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Lets Try's funding and investors
Lets Try has raised a total funding of $4.06M over 5 rounds. Its first funding round was on Jan 11, 2022. Its latest funding round was a Seed round on Apr 02, 2025 for $*****. 5 investors participated in its latest round. Lets Try has 8 institutional investors and 10 angel investors.
Here is the list of recent funding rounds of Lets Try:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 02, 2025 | 3463975 | Seed | 2595747 | 9177977 | 2273107 | 7177643 |
Jan 11, 2024 | 9925209 | Seed | 6097233 | 5730462 | 4910903 | |
Jun 24, 2023 | 3724223 | Seed | 7932520 | 1311528 | 4578549 |
Access funding benchmarks and valuations. Sign up today!View details of Lets Try's funding rounds and investors
Lets Try's founders and board of directors
Founder? Claim ProfileThe founders of Lets Try are Neelam Kalra, Chitra Gupta, Nitin Vinod Kalra and Geetanjali Kalra. Nitin Vinod Kalra is the CEO of Lets Try.
Here are the details of Lets Try's key team members:
- Neelam Kalra: Co-Founder of Lets Try. They serve on the board of 1 company.
- Chitra Gupta: Co-Founder of Lets Try. They are also an angel investor in 1 startup.
- Nitin Vinod Kalra: Co-Founder & CEO of Lets Try.
- Geetanjali Kalra: Co-Founder of Lets Try.
Lets Try's Board of Directors
Lets Try's board has 1 active member. Neelam Kalra is part of team.Here is the list of Lets Try's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 5y 9m |
View details of Lets Try's Founder profiles and Board Members
Lets Try's employee count trend
Lets Try has 6 employees as of Jul 25. Here is Lets Try's employee count trend over the years:
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Lets Try's Competitors and alternates
Top competitors of Lets Try include Yoga Bar, Open Secret and Eat Better. Here is the list of Top 10 competitors of Lets Try, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform offering protein based food products | $23.6M | 71/100 | ||
2nd |  Open Secret 2019, Mumbai (India), Series B | Retailer of healthy snacks and food products | $14.2M | 62/100 | |
3rd |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $3.21M | 60/100 | |
4th |  Nourish You 2014, Hyderabad (India), Series A | Online retailer of plant-based milk, flours, seeds, and healthy snacks | $5.89M | 58/100 | |
5th |  True Elements 2010, Pune (India), Acquired | Online retailer of breakfast foods, snacks, seeds, and dryfruits | $3.38M | 58/100 | |
6th | Online brand offering healthy snacks made with natural ingredients | $4.06M | 57/100 | ||
7th |  Tagz Foods 2019, Bengaluru (India), Acquired | Internet-first brand offering chips and other convenience food products | $3.09M | 53/100 | |
8th | Internet first brand of healthiest snacks | $1.03M | 51/100 | ||
9th | EAT Anytime 2016, Mumbai (India), Seed | Online platform offering snack bars | $1.07M | 51/100 | |
10th | Online offering healthy, and baked snack foods | $4.01M | 42/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Lets Try's competitors? Click here to see the top ones
Lets Try's Latest cap tables and shareholding
Founders (largest shareholder) own 61.65%, Funds own 20.61%, Enterprises own 4.04% and Angels own 5.60%. The net worth of Lets Try's founders is INR 200Cr as of Apr 02, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 61.65% | 200Cr | 3271341 | 9793579 | 3100426 | 9367423 |
4141532 | 2562641 | 4765439 | 7337564 | 8420524 | 1801662 | |
9664579 | 6275712 | 6550810 | 6306925 | 8420899 | 8766279 | |
Fund | 20.61% | 66.7Cr | 3176582 | 4309840 | 8517283 | 4811398 |
95843 | 87531 | 91303 | 74016 | 77216 | 76085 | |
329697 | 827950 | 116568 | 283345 | 176803 | 113941 | |
Enterprise | 4.04% | 13.1Cr | 5464 | 3353 | 6695 | 4193 |
Angel | 5.60% | 18.1Cr | 30922 | 95476 | 35402 | 77482 |
8 | 1 | 3 | 4 | 2 | 8 | |
0 | 0 | 0 | 0 | 0 | 0 | |
ESOP Pool | 8.11% | 26.2Cr | 3736333 | 9015846 | 3079739 | 3433595 |
Total | 100.00% | 324Cr | 2197847 | 9991254 | 9209083 | 9669330 |
To unlock detailed Cap Table of Lets Try Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Lets Try's Shareholding
Lets Try's Investments and acquisitions
Lets Try has made no investments or acquisitions yet.
Reports related to Lets Try
Here is the latest report on Lets Try's sector:
News related to Lets Try
Media has covered Lets Try for 1 event in last 1 year.
•
VC-backed snacking firm Let’s Try hits the road for fresh funding roundVCCircle•Nov 13, 2025•Lets Try
•
Goyel & Goyal advises Let’s Try on Pre-Series A fundraiseBar & Bench•Apr 18, 2025•Lets Try, Goyel & Goyal, SWC
•
LetsTry has raised an undisclosed amount in fresh funding from Wipro Consumer Care – Ventures.Enablers•Jul 04, 2024•Lets Try, Wipro Consumer Care, 9Unicorns, 100Unicorns and 1 other
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
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