Eat Better - About the company
Eat Better is a seed company based in Jaipur (India), founded in 2020 by Mridula Kanoria, Shaurya Kanoria, Vidushi Kajaria, Puneet Kanoria and Yash Uppal. It operates as an Internet first brand offering multi category healthy products. Eat Better has raised $3.21M in funding from investors like Mumbai Angels, Diamond Group and Origami Creative, with a current valuation of ₹*****. The company has 97 active competitors, including 21 funded and 5 that have exited. Its top competitors include companies like Yoga Bar, Max Protein and SuperYou.
Company Details
Internet first brand offering multi category healthy products. The product catalog includes laddoos with various flavors like hazelnut, peanuts, orange ginger, coffee, almond, and vanilla, The company also offers millet mixtures, nut mix, seed mix, and more.
- Website
- eatbetterco.com
- Social
- Email ID
- *****@eatbetterco.com
- Phone Number
- +91 **********
- Registered Address
- A-1 & 2, Vastushree Colony, 100 Feet Road, Mangyavas, Mansarovar, Jaipur, Jaipur, Rajasthan, India, 302020
Legal entities associated with Eat Better
Eat Better is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
EAT BETTER VENTURES PRIVATE LIMITED CIN: U15134RJ2021PTC075519 , India, Active | Jun 25, 2021 | $2.83M (As on Mar 31, 2025) | 111 (As on Aug 01, 2025) |
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Eat Better's funding and investors
Eat Better has raised a total funding of $3.21M over 6 rounds. Its first funding round was on Aug 06, 2021. Its latest funding round was a Seed round on Jun 20, 2025 for $*****. 1 investor participated in its latest round. Eat Better has 31 institutional investors and 47 angel investors.
Here is the list of recent funding rounds of Eat Better:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 20, 2025 | 2387680 | Seed | 8372712 | 4283123 | 5727684 | 8180958 |
Mar 13, 2025 | 1690429 | Angel | 1084260 | 2709944 | 1652486 | |
Dec 15, 2024 | 2568616 | Seed | 6338853 | 6029029 |
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Eat Better's founders and board of directors
Founder? Claim ProfileThe founders of Eat Better are Mridula Kanoria, Shaurya Kanoria, Vidushi Kajaria, Puneet Kanoria and Yash Uppal.
Here are the details of Eat Better's key team members:
- Mridula Kanoria: Co-Founder of Eat Better and founder of 1 other company. They serve on the board of 1 company.
- Shaurya Kanoria: Co-Founder of Eat Better and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address
- Vidushi Kajaria: Co-Founder of Eat Better and founder of 1 other company. Contact Info: 1 email address and 1 phone number
- Puneet Kanoria: Co-Founder of Eat Better.
- Yash Uppal: Founder's Office of Eat Better and founder of 1 other company.
View details of Eat Better's Founder profiles and Board Members
Eat Better's employee count trend
Eat Better has 111 employees as of Aug 25. The total employee count is 14.0% more than what it was in Aug 24. Here is Eat Better's employee count trend over the years:
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Eat Better's Competitors and alternates
Top competitors of Eat Better include Yoga Bar, Max Protein and SuperYou. Here is the list of Top 10 competitors of Eat Better, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform offering protein based food products | $23.6M | 70/100 | ||
2nd |  Max Protein 2006, Mumbai (India), Acquired | Provider of protein-based healthy snacks and online retail | $8.04M | 64/100 | |
3rd | Online brand offering protein-rich snacks | $8.45M | 58/100 | ||
4th | Online brand offering healthy snacks made with natural ingredients | $4.06M | 57/100 | ||
5th |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $3.21M | 61/100 | |
6th |  True Elements 2013, Pune (India), Acquired | Manufactures a range of health snacks and supplements | $3.38M | 57/100 | |
7th |  Tagz Foods 2019, Bengaluru (India), Acquired | Internet-first brand offering chips and other convenience food products | $3.09M | 53/100 | |
8th |  Nourish You 2014, Hyderabad (India), Series A | Online brand offering plant-based food products | $5.64M | 53/100 | |
9th | Internet first brand of healthiest snacks | $1.03M | 51/100 | ||
10th | EAT Anytime 2016, Mumbai (India), Seed | Online platform offering snack bars | $1.07M | 47/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Eat Better's competitors? Click here to see the top ones
Eat Better's Latest cap tables and shareholding
Founders (largest shareholder) own 48.01%, Funds own 28.10%, Enterprises own 3.30% and Angels own 10.46%. The net worth of Eat Better's founders is INR 47.9Cr as of Jun 20, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 48.01% | 47.9Cr | 4687355 | 4996337 | 6696269 | 3797372 |
7155632 | 7451349 | 9651147 | 8563450 | 8701180 | 3422460 | |
1605238 | 4899948 | 9078701 | 6021336 | 8702139 | 6566718 | |
Fund | 28.10% | 28.1Cr | 7646621 | 1085706 | 2291505 | 8338189 |
0 | 0 | 0 | 0 | 0 | 0 | |
4664370 | 2425551 | 4672549 | 3502422 | 8847189 | 3361645 | |
44241 | 12228 | 96952 | 41032 | 59231 | 42285 | |
619 | 332 | 335 | 957 | 813 | 282 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 3.30% | 3.3Cr | 877 | 131 | 870 | 120 |
Angel | 10.46% | 10.4Cr | 4963046 | 6964147 | 3643698 | 8947576 |
Other People | 2.64% | 2.64Cr | 35 | 18 | 57 | 97 |
ESOP Pool | 7.48% | 7.47Cr | 8915520 | 7252570 | 3204653 | 7708940 |
Total | 100.00% | 99.9Cr | 7938480 | 9723574 | 1119606 | 2430944 |
To unlock detailed Cap Table of Eat Better Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Eat Better's Shareholding
Eat Better's Investments and acquisitions
Eat Better has made no investments or acquisitions yet.
Reports related to Eat Better
Here is the latest report on Eat Better's sector:
News related to Eat Better
Media has covered Eat Better for a total of 2 events in the last 1 year.
•
Eat Better Co bags Rs 17 Cr in pre-Series A round
Entrackr•Apr 09, 2025•Eat Better, Prath Ventures, Spring, Mumbai Angels
•
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