When was truRating founded?

truRating was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is truRating located?

truRating is headquartered in London, United Kingdom.

Who is the current CEO of truRating?

Georgina Nelson of truRating. They have also founded 1 company.

Which legal entities is truRating associated with?

truRating is associated with TruRating Limited and 1 other.

How many employees does truRating have?

As of Dec 31, 2021, the latest employee count at truRating is 30.

Is truRating a funded company?

truRating is a funded company, having raised a total of $34.2M across 10 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Sep 02, 2014.

How much is truRating worth?

The latest valuation of truRating is £***** as of Jul 01, 2023.

When was the latest funding round of truRating?

truRating's latest funding was a $***** Series A round on Jul 01, 2023, with participation from 0 investor.

Where does truRating rank among its competitors?

truRating ranks 20th amongst 481 active competitors, of which 82 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Genesys, which secured $1.5B in Jul, 2025.

Who are the top competitors of truRating?

truRating's top competitors include Zendesk, Genesys and Bazaarvoice. Among them, Genesys secured the most recent funding round in July, 2025.

truRating - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Trurating is a point-of-payment rating system, the ratings of which are shown on its website. Customers are asked to rate their experience based on service, product and other such criteria. Clients see the ratings through an online dashboard with 5 core parameters- Service, product, value, experience, recommendation(along with custom questions). Has a loyalty program for consumers to get prizes based on their involvement. It is building an alternative ratings platform on the likes of Yelp and Tripadvisor for mainly brick and mortar retailers and hotels. It is currently live in the UK (launched at the end of 2015) and Australia (at the start of 2016); and planning to expand into US and Canada. Its system has generated a total of two million ratings, off a customer base of around 200 clients as of July'16.

Website: trurating.com
Social

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Series A

Total Funding

$34.2M in 10 rounds

Latest Funding Round

Series A, Jul 01, 2023, $*****

Post Money Valuation

£***** as on Jul 01, 2023

Investors

Emerisque & 8 more

Ranked

20^th among 481 active competitors

Employee Count

30 as on Dec 31, 2021

Similar Companies

Zendesk & 581 more

View truRating's full profile

truRating is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TruRating Limited CIN: 8251033 , Germany, Active	Oct 11, 2012	-	30 (As on Dec 31, 2021)
Trurating Limited CIN: 8251033 , United Kingdom, Active	Oct 11, 2012	-	30 (As on Dec 31, 2023)

truRating has raised a total funding of $34.2M over 10 rounds. Its first funding round was on Sep 02, 2014. truRating has 9 institutional investors.

Here is the list of recent funding rounds of truRating:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 01, 2023	1107962	Series A	7086193	6652140	5608191	8608479
Feb 28, 2023	4494553	Series A	5982756	7151517	5010633	3458211
Sep 30, 2022	6206472	Series A	9257718	4962204	8083875	9694212

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View details of truRating's funding rounds and investors

The founders of truRating are Christian Nelson, Christian Nelson and Georgina Nelson. Georgina Nelson is the CEO of truRating.

Here are the details of truRating's key team members:

Christian Nelson: Co-Founder & Chief Strategy Officer of truRating.
Christian Nelson: Co-Founder & Chief Strategy Officer of truRating.
Contact Info: 1 email address
Georgina Nelson: Co-Founder & CEO of truRating.

View details of truRating's Founder profiles and Board Members

truRating's employee count trend

truRating has 30 employees as of Dec 21. The total employee count is 3.0% lower than what it was in Dec 20. Here is truRating's employee count trend over the years:

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Top competitors of truRating include Zendesk, Genesys and Bazaarvoice. Here is the list of Top 10 competitors of truRating, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zendesk 2007, San Francisco (United States), Acquired	Cloud based customer service and engagement platform for businesses	$89.1M	Redpoint Ventures, Veyo Partners & 21 others	86/100
2nd	Genesys 1990, Menlo Park (United States), Acquired	Provider of cloud-based platform for customer experience and workforce engagement	$2.98B	Hellman & Friedman, Salesforce Ventures & 17 others	79/100
3rd	Bazaarvoice 2005, Austin (United States), Acquired	Provider of SaaS based marking solution	$20.4M	Battery Ventures, Austin Ventures & 16 others	73/100
4th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Kleiner Perkins, Permira & 7 others	72/100
5th	ActiveCampaign 2003, Chicago (United States), Series C	Platform offering sales, CRM and email marketing automation software	$363M	Susquehanna Growth Equity, Tiger Global Management ... & 3 others	71/100
6th	Sprinklr 2009, New York City (United States), Public	Cloud based customer experience management software	$578M	Battery Ventures, Intel Education Accelerator ... & 23 others	69/100
7th	ASAPP 2014, New York City (United States), Series C	Provider of an AI-native platform for contact center customer experience	$400M	March Capital, Dragoneer Investment Group ... & 17 others	69/100
8th	Market Force 1997, Louisville (United States), Acquired	Technology for collecting, integrating and visualizing data	$41.3M	Comerica, Escalate Capital Partners & 9 others	66/100
9th	PowerReviews 2005, Chicago (United States), Acquired	Cloud-based platform to generate insights on reviews	$90.7M	Woodside Fund, ABS Capital & 7 others	65/100
10th	SPLIO 2001, Paris (France), Series A	Customer experience management solution	$22M	Amundi, BNP Paribas Developpement & 6 others	64/100
20th	truRating 2012, London (United Kingdom), Series A	Point of sale customer feedback for SME hospitality	$34.2M	MaRS Discovery District, Schroders & 7 others	56/100