When was truRating founded?

truRating was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is truRating located?

truRating is headquartered in London, United Kingdom.

Who is the current CEO of truRating?

Georgina Nelson of truRating. They have also founded 1 company.

Which legal entities is truRating associated with?

truRating is associated with TruRating Limited and 1 other.

How many employees does truRating have?

As of May 31, 2026, the latest employee count at truRating is 45.

Is truRating a funded company?

truRating is a funded company, having raised a total of $34.2M across 10 funding rounds to date. The company's 1st funding round was a $***** Angel round, raised on Sep 02, 2014.

How much is truRating worth?

The latest valuation of truRating is £***** as of Jul 01, 2023.

When was the latest funding round of truRating?

truRating's latest funding was a $***** Series A round on Jul 01, 2023, with participation from 0 investor.

Where does truRating rank among its competitors?

truRating ranks 15th amongst 479 active competitors, of which 81 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was ASAPP, which secured $24.1M in Mar, 2026.

Who are the top competitors of truRating?

truRating's top competitors include Zendesk, Genesys and Fullstory. Among them, ASAPP secured the most recent funding round in March, 2026.

truRating - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Trurating is a point-of-payment rating system, the ratings of which are shown on its website. Customers are asked to rate their experience based on service, product and other such criteria. Clients see the ratings through an online dashboard with 5 core parameters- Service, product, value, experience, recommendation(along with custom questions). Has a loyalty program for consumers to get prizes based on their involvement. It is building an alternative ratings platform on the likes of Yelp and Tripadvisor for mainly brick and mortar retailers and hotels. It is currently live in the UK (launched at the end of 2015) and Australia (at the start of 2016); and planning to expand into US and Canada. Its system has generated a total of two million ratings, off a customer base of around 200 clients as of July'16.

Website: trurating.com
Social

Key Metrics

Founded Year

2012

Location

London, United Kingdom

Stage

Series A

Total Funding

$34.2M in 10 rounds

Latest Funding Round

Series A, Jul 01, 2023, $*****

Post Money Valuation

£***** as on Jul 01, 2023

Investors

Emerisque & 8 more

Ranked

15^th among 479 active competitors

Employee Count

45 as on May 31, 2026

Similar Companies

Zendesk & 579 more

View truRating's full profile

truRating is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
TruRating Limited CIN: 8251033 , Germany, Active	Oct 11, 2012	-	30 (As on Dec 31, 2021)
Trurating Limited CIN: 8251033 , United Kingdom, Active	Oct 11, 2012	-	30 (As on Dec 31, 2023)

truRating has raised a total funding of $34.2M over 10 rounds. Its first funding round was on Sep 02, 2014. truRating has 9 institutional investors.

Here is the list of recent funding rounds of truRating:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 01, 2023	2955999	Series A	9586808	6137037	2485329	6440987
Feb 28, 2023	5730093	Series A	3722717	9158079	2305056	8357876
Sep 30, 2022	1987646	Series A	8304110	2717486	3670595	1115596

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View details of truRating's funding rounds and investors

The founders of truRating are Christian Nelson and Georgina Nelson. Georgina Nelson is the CEO of truRating.

Here are the details of truRating's key team members:

Christian Nelson: Co-Founder & Chief Strategy Officer of truRating.
Contact Info: 1 email address
Georgina Nelson: Co-Founder & CEO of truRating.

truRating's Board of Directors

truRating's board has 4 active members. Christian Andrew Nelson and Georgina Kate Nelson are part of team and Simon John O'kane and Julian Lloyd Seaward are independent board members.

Here is the list of truRating's board of directors:

Name	Type	Representing	Status	Duration
Christian Andrew Nelson	Team	-	Current	13y 7m
Georgina Kate Nelson	Team	-	Current	13y 7m
Simon John O'kane	Independent board member	-	Current	3y 3m
{kqzbwb	Independent board member	-	Current	6y 7m

View details of truRating's Founder profiles and Board Members

truRating's employee count trend

truRating has 45 employees as of May 26. Here is truRating's employee count trend over the years:

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Top competitors of truRating include Zendesk, Genesys and Fullstory. Here is the list of Top 10 competitors of truRating, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zendesk 2007, San Francisco (United States), Acquired	Cloud based customer service and engagement platform for businesses	$89.1M	Redpoint Ventures, Veyo Partners & 21 others	86/100
2nd	Genesys 1990, Menlo Park (United States), Acquired	Provider of cloud-based platform for customer experience and workforce engagement	$2.98B	Hellman & Friedman, Salesforce Ventures & 17 others	80/100
3rd	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Salesforce Ventures, Google Ventures & 7 others	71/100
4th	ActiveCampaign 2003, Chicago (United States), Series C	Platform offering sales, CRM and email marketing automation software	$363M	Tiger Global Management, Susquehanna Growth Equity ... & 3 others	71/100
5th	Sprinklr 2009, New York City (United States), Public	Cloud based customer experience management software	$578M	Battery Ventures, Intel Education Accelerator ... & 23 others	69/100
6th	ASAPP 2014, New York City (United States), Series C	Provider of an AI-native platform for contact center customer experience	$400M	Fidelity Investments, Dragoneer Investment Group ... & 17 others	69/100
7th	InMoment 2002, Salt Lake City (United States), Acquired	Cloud and AI based customer experience CX optimization platform	$20M	Sorenson Capital, Peterson Partners & 6 others	68/100
8th	Market Force 1997, Louisville (United States), Acquired	Technology for collecting, integrating and visualizing data	$41.3M	Comerica, Escalate Capital Partners & 9 others	68/100
9th	SMG 1991, Kansas City (United States), Acquired	Provider of customer and employee experiences management solutions	-	Brentwood Associates, LLR Partners & 1 others	67/100
10th	SPLIO 2001, Paris (France), Series A	Customer experience management solution	$22M	Amundi, Bpifrance & 6 others	67/100
15th	truRating 2012, London (United Kingdom), Series A	Point of sale customer feedback for SME hospitality	$34.2M	MaRS Discovery District, Schroders & 7 others	61/100