When was Unruly founded?

Unruly was founded in 2006 and raised its 1st funding round 6 years after it was founded.

Where is Unruly located?

Unruly is headquartered in London, United Kingdom.

How many employees does Unruly have?

As of May 31, 2026, the latest employee count at Unruly is 188.

Is Unruly a funded company?

Unruly is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jan 04, 2012.

When was the latest funding round of Unruly?

Unruly's latest funding was a $***** Series A round on Jan 04, 2012, with participation from 3 investors.

Where does Unruly rank among its competitors?

Unruly ranks 9th amongst 129 active competitors, of which 10 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Rembrand, which secured $37.5M in Nov, 2025.

Who are the top competitors of Unruly?

Unruly's top competitors include OpenX, Magnite and PubMatic. Among them, Rembrand secured the most recent funding round in November, 2025.

Unruly - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Unruly is a programmatic video supply-side platform. It offers scaled delivery of native ad formats and guarantees the viewability of premium video impressions bought via RTB. It allows integration directly with premium publishers in order to dynamically inject native video ads into newsfeeds and content streams. It has integrations with DSPs ensuring programmatic buying of viewable video inventory at scale. Provides a suite of products to enhance the delivery and tracking of video advertising units across multiple channels. Acquired by NewsCorp in September 2015 for $176M.

Website: unruly.co
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Key Metrics

Founded Year

2006

Location

London, United Kingdom

Stage

Acquired

Total Funding

$25M in 1 round

Latest Funding Round

Series A, Jan 04, 2012, $*****

Investors

Amadeus Capital & 4 more

Ranked

9^th among 129 active competitors

Employee Count

188 as on May 31, 2026

Similar Companies

OpenX & 160 more

Exit Details

Acquired by Tremor International (Jan 06, 2020)

View Unruly's full profile

Unruly is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Unruly Group Ltd CIN: 5411297 , Germany, Active	Mar 31, 2005	-	49 (As on Jan 31, 2021)

Unruly got acquired by Tremor International on Jan 06, 2020.

Click here to take a look at Unruly's acquisition in detail

Unruly has raised a total funding of $25M over 1 round. Its latest funding round was a Series A round on Jan 04, 2012 for $*****. 3 investors participated in its latest round. Unruly has 5 institutional investors.

Here is the list of recent funding rounds of Unruly:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 04, 2012	1134269	Series A	2933517	7399800	3377926	1328366

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View details of Unruly's funding rounds and investors

The founders of Unruly are Sarah Wood and Scott Button.

Here are the details of Unruly's key team members:

Sarah Wood: Former Co-Founder of Unruly. They are also an angel investor in 7 startups.
Scott Button: Co-Founder of Unruly.

View details of Unruly's Founder profiles and Board Members

Unruly's employee count trend

Unruly has 188 employees as of May 26. Here is Unruly's employee count trend over the years:

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Top competitors of Unruly include OpenX, Magnite and PubMatic. Here is the list of Top 10 competitors of Unruly, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	OpenX 2007, Pasadena (United States), Series E	Provider of a supply-side platform for programmatic advertising and media	$85M	Sapphire Ventures, Accel & 29 others	74/100
2nd	Magnite 2011, Los Angeles (United States), Public	Platform offering SSP software	$45.7M	Sapphire Ventures, Advantas Capital Ventures ... & 2 others	72/100
3rd	PubMatic 2006, Redwood City (United States), Public	Provider of a platform for digital advertising supply chain management	$31M	Helion Venture Partners, Nexus Venture Partners ... & 6 others	70/100
4th	Sovrn 2006, Boulder (United States), Acquired	Platform offering SSP solution	$99.9M	Foundry, Boulder Ventures & 15 others	69/100
5th	Rembrand 2022, Palo Alto (United States), Series B	Provider of AI-powered advertising solutions for in-content and social media	$68.5M	Greycroft, Superset & 8 others	68/100
6th	Brightcom 1999, Herzliya (Israel), Series D	Cross-device publisher side platform	$73M	ICICI Bank, Oak Investment Partners & 2 others	63/100
7th	Equativ 2001, Paris (France), Acquired	Equativ - Fulfilling the promise of adtech	-	Bridgepoint Group, T.Capital & 2 others	57/100
8th	Sonobi 2011, New York City (United States), Series B	Premium programmatic advertising technology company	$10.4M	Cohere Capital, Capital Southwest & 1 others	51/100
9th	Unruly 2006, London (United Kingdom), Acquired	Programmatic video supply-side platform	$25M	Amadeus Capital, BGF & 3 others	49/100
10th	Adtelligent 2008, New York City (United States), Unfunded	Supply side advertising technology company	-	-	48/100