When was UpContent founded?

UpContent was founded in 2017 and raised its 1st funding round 3 years after it was founded.

Where is UpContent located?

UpContent is headquartered in Pittsburgh, United States.

How many employees does UpContent have?

As of Jul 31, 2026, the latest employee count at UpContent is 12.

Is UpContent a funded company?

UpContent is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Apr 02, 2020.

When was the latest funding round of UpContent?

UpContent's latest funding was a $***** Seed round on Apr 02, 2020, with participation from 5 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.9B in funding in 2026 to date.

Where does UpContent rank among its competitors?

UpContent ranks 10th amongst 129 active competitors, of which 22 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Irys, which secured $10M in Aug, 2025.

Who are the top competitors of UpContent?

UpContent's top competitors include Taboola, Skimlinks and Scoop.it. Among them, Irys secured the most recent funding round in August, 2025.

UpContent - 2026 Company Profile, Team, Funding & Competitors

Company Details

UpContent provides a content curation platform. It helps users build trust with their audiences through discovering, collaborating on, and distributing curated content across a variety of platforms. It allows to find, sort, read and interact with the news and blog articles that meet the brand’s exacting standards. It integrates with Hubspot, MailChimp, Lately, Shutterstock, Wix, Socxo, and more.

Website: www.upcontent.com/
Social
Email ID: *****@upcontent.com
Phone Number: +1 **********

Key Metrics

Founded Year

2017

Location

Pittsburgh, United States

Stage

Seed

Total Funding

$1.6M in 1 round

Latest Funding Round

Seed, Apr 02, 2020, $*****

Investors

Innovation Works & 8 more

Ranked

10^th among 129 active competitors

Employee Count

12 as on Jul 31, 2026

Similar Companies

Taboola & 196 more

View UpContent's full profile

UpContent has raised a total funding of $1.6M over 1 round. Its latest funding round was a Seed round on Apr 02, 2020 for $*****. 5 investors participated in its latest round. UpContent has 9 institutional investors.

Here is the list of recent funding rounds of UpContent:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 02, 2020	8663666	Seed	4831389	1780367	9982766	6098239

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View details of UpContent's funding rounds and investors

The founders of UpContent is Scott Rogerson.

Here are the details of UpContent's key team members:

Scott Rogerson: Founder & CEO of UpContent.

View details of UpContent's Founder profiles and Board Members

UpContent's employee count trend

UpContent has 12 employees as of Jul 26. Here is UpContent's employee count trend over the years:

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Top competitors of UpContent include Taboola, Skimlinks and Scoop.it. Here is the list of Top 10 competitors of UpContent, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Taboola 2007, New York City (United States), Public	Provider of a platform for advertising and driving digital performance	$160M	Fidelity Investments, Baidu & 27 others	75/100
2nd	Skimlinks 2007, London (United Kingdom), Acquired	Affiliate Marketing and content monetization platform	$23M	Sussex Place Ventures, Nesta Impact Investments ... & 10 others	54/100
3rd	Scoop.it 2010, San Francisco (United States), Acquired	Content curation and social sharing platform for businesses	$2.6M	123 Investment Managers, Orkos Capital & 4 others	53/100
4th	OwnLocal 2010, Austin (United States), Seed	Digital Ad platform for local media	$6.05M	Regah Ventures, IVA Ventures & 13 others	48/100
5th	Dizplai 2021, Manchester (United Kingdom), Unfunded	Platform offering content curation solutions	-	-	45/100
6th	Fashion Cloud 2015, Hamburg (Germany), Series B	Online platform for brands to source digital content in the fashion industry	$26.3M	Verdane, IMPACT Accelerator & 4 others	44/100
7th	Irys 2010, London (United Kingdom), Series A	-	$20M	Framework Ventures, Lemniscap & 17 others	42/100
8th	Magnify 2002, New York City (United States), Series B	Online video curation platform	$3.39M	New Vantage Group, New York Angels & 3 others	42/100
9th	Hoodin 2012, Malmo (Sweden), Seed	Geographically relevant social media curation paltform	$415K	Almi Invest, Ekapaif & 10 others	41/100
10th	UpContent 2017, Pittsburgh (United States), Seed	Content curation platform	$1.6M	Audrey’s Kitchen, Thicket Ventures & 7 others	40/100