When was Upcraft founded?

Upcraft was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Upcraft located?

Upcraft is headquartered in California, United States.

How many employees does Upcraft have?

As of Sep 30, 2026, the latest employee count at Upcraft is 3.

Is Upcraft a funded company?

Upcraft is a funded company, having raised a total of $6.9M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 17, 2021.

When was the latest funding round of Upcraft?

Upcraft's latest funding was a $***** Seed round on May 20, 2021, with participation from 1 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.28B in funding in 2026 to date.

Where does Upcraft rank among its competitors?

Upcraft ranks 30th amongst 1405 active competitors, of which 68 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Wunderkind, which secured an undisclosed amount in Aug, 2026.

Who are the top competitors of Upcraft?

Upcraft's top competitors include Nielsen, Wingify and AB Tasty. Among them, Wunderkind secured the most recent funding round in August, 2026.

Upcraft - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of mobile communication tools for businesses. The platform allows users to automate and streamline customer communications. It offers features such as reputation management, advertising campaigns, search engine optimization, and more.

Website: www.upcraft.ai/
Social

Key Metrics

Founded Year

2020

Location

California, United States

Stage

Acquired

Total Funding

$6.9M in 2 rounds

Latest Funding Round

Seed, May 20, 2021, $*****

Investors

Kleiner Perkins & 2 more

Ranked

30^th among 1405 active competitors

Employee Count

3 as on Sep 30, 2026

Similar Companies

Wingify & 1257 more

Exit Details

Acquired by Labelbox (Feb 10, 2026)

View Upcraft's full profile

Upcraft got acquired by Labelbox on Feb 10, 2026.

Click here to take a look at Upcraft's acquisition in detail

Upcraft has raised a total funding of $6.9M over 2 rounds. Its first funding round was on Mar 17, 2021. Its latest funding round was a Seed round on May 20, 2021 for $*****. 1 investor participated in its latest round. Upcraft has 2 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Upcraft:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 20, 2021	5768546	Seed	1096296	8149659	5573538	1352585
Mar 17, 2021	4147260	Seed	8783305	1531326	9624345	Chapter One

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View details of Upcraft's funding rounds and investors

The founders of Upcraft are Greg Caplan and Hans Petter Eikemo.

Here are the details of Upcraft's key team members:

Greg Caplan: Co-Founder & CEO of Upcraft and founder of 2 other companies, Spot and Remote Year.
Contact Info: 1 email address
Hans Petter Eikemo: Co-founder and Chief Product Officer of Upcraft.

View details of Upcraft's Founder profiles and Board Members

Upcraft's employee count trend

Upcraft has 3 employees as of Sep 26. Here is Upcraft's employee count trend over the years:

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Top competitors of Upcraft include Nielsen, Wingify and AB Tasty. Here is the list of Top 10 competitors of Upcraft, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Nielsen 1923, United States, Acquired	Provider of audience measurement, data, and insights for media industries	-	Ardian, Greyrock Investments & 10 others	79/100
2nd	Wingify 2009, Delhi (India), Acquired	Provider of software products for digital experience management	$150M	Everstone Capital, Pmark Capital Advisory ... & 12 others	75/100
3rd	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Kima Ventures, Korelya Capital & 8 others	69/100
4th	UserZoom 2007, San Jose (United States), Acquired	Provider of a platform for gathering user feedback on digital experiences	$137M	StepStone Group, Owl Rock & 7 others	62/100
5th	Channel99 2022, Kentfield (United States), Series A	Provider of B2B analytics platform uncovering sources of direct traffic	$15M	Salem Investment Partners, Norwest & 4 others	61/100
6th	Wunderkind 2010, New York City (United States), Acquired	Adnetwork and performance marketing platform	$156M	Neuberger Berman, LaunchTime & 24 others	59/100
7th	Relay Network 2010, Radnor (United States), Series C	Provider of a business feed platform for customer engagement solutions	$58M	NewSpring, First Round Capital & 7 others	58/100
8th	LiftLab Analytics, Inc. 2018, Oakland (United States), Seed	Provider of a full-funnel marketing mix modeling and incrementality testing platform	-	Cowboy Ventures, Array Ventures & 7 others	56/100
9th	EarnOS 2022, George Town (Cayman Islands), Seed	Operator of a platform rewarding users for engaging with brands	$11M	1kx, Opacity Network & 9 others	53/100
10th	ZyG 2022, Tel Aviv (Israel), Series A	Provider of a platform for scaling direct-to-consumer brands and products	$118M	Bessemer Venture Partners, Accel & 8 others	51/100
30th	Upcraft 2020, California (United States), Acquired	Provider of mobile communication tools for businesses	$6.9M	Kleiner Perkins, Chapter One & 1 others	44/100