AB Tasty - About the company
AB Tasty is an acquired company based in New York City (United States), founded in 2009 by Remi Aubert, Alix de Sagazan, Alix Sagazan and Alix De Sagazan. It operates as an AB Testing based content optimization solution. AB Tasty has raised $64M in funding from investors like Kima Ventures, Omnes Capital and Korelya Capital. The company has 1567 active competitors, including 152 funded and 101 that have exited. Its top competitors include companies like Genesys, Nielsen and Zendesk.
Company Details
AB Tasty is a SaaS-based A B content optimization solution. This software allows users to optimize the content of their website for better conversion on the basis of URL, geolocation, and others. Notable features include A B testing, split testing, multivariate tests, and funnel or multi pages tests through a visual and interactive editor. The platform measures in real time, the impact of these changes on the performance indicators. Clients include CDiscount, Bouygues Telecom, Allianz, Carrefour, Danone, Disneyland, Unicef, and Heineken.
- Website
- www.abtasty.com/
- Social
- Email ID
- *****@abtasty.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2009
Location
New York City, United States
Stage
Acquired
Total Funding
$64M in 4 rounds
Latest Funding Round
Investors
Ranked
12th among 1567 active competitors
Employee Count
303 as on Sep 30, 2026
Exit Details
Acquired by Wingify (Jan 21, 2026)
AB Tasty's acquisition details
AB Tasty got acquired by Wingify on Jan 21, 2026.
Click here to take a look at AB Tasty's acquisition in detail
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AB Tasty's funding and investors
AB Tasty has raised a total funding of $64M over 4 rounds. Its first funding round was on Sep 23, 2014. Its latest funding round was a Series C round on Jul 21, 2020 for $*****. 5 investors participated in its latest round. AB Tasty has 10 institutional investors.
Here is the list of recent funding rounds of AB Tasty:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 21, 2020 | 8574811 | Series C | 7334551 | 2653556 | 7953032 | 7590023 |
May 30, 2017 | 6114583 | Series B | 1852420 | 6478330 | 1815288 | |
Feb 29, 2016 | 1856001 | Series A | 6192356 | 5430347 |
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AB Tasty's founders and board of directors
Founder? Claim ProfileThe founders of AB Tasty are Remi Aubert, Alix de Sagazan, Alix Sagazan and Alix De Sagazan. Alix Sagazan and Alix De Sagazan are the CEOs of AB Tasty.
Here are the details of AB Tasty's key team members:
- Remi Aubert: Co-Founder of AB Tasty and founder of 1 other company. They are also an angel investor in 3 startups.Contact Info: 1 email address
- Alix de Sagazan: Founder of AB Tasty and founder of 1 other company. Contact Info: 1 email address
- Alix Sagazan: Co-Founder & CEO of AB Tasty.
- Alix De Sagazan: Co-Founder & CEO of AB Tasty.
View details of AB Tasty's Founder profiles and Board Members
AB Tasty's employee count trend
AB Tasty has 303 employees as of Sep 26. Here is AB Tasty's employee count trend over the years:
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AB Tasty's Competitors and alternates
Top competitors of AB Tasty include Genesys, Nielsen and Zendesk. Here is the list of Top 10 competitors of AB Tasty, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Genesys 1990, Menlo Park (United States), Acquired | Provider of cloud-based platform for customer experience and workforce engagement | $2.98B | 80/100 | |
2nd | Nielsen 1923, United States, Acquired | Provider of audience measurement, data, and insights for media industries | - | 79/100 | |
3rd |  Zendesk 2007, San Francisco (United States), Acquired | Cloud based customer service and engagement platform for businesses | $89.1M | 79/100 | |
4th | Pendo 2013, Raleigh (United States), Series F | Provider of a platform for product experience and analytics management | $468M | 78/100 | |
5th | Provider of cloud-based communication platform offering AI-powered customer engagement solutions | $97.7M | 77/100 | ||
6th | Qualtrics 2002, Provo (United States), Acquired | Provider of experience management software facilitating customer, employee, and market research | $400M | 76/100 | |
7th | Provider of software products for digital experience management | $150M | 71/100 | ||
8th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 71/100 | |
9th |  Statsig 2021, Kirkland (United States), Acquired | Cloud based AB testing and feature management platform | $153M | 71/100 | |
10th | Contentsquare 2012, Paris (France), Series F | Provider of digital experience analytics software for monitoring user behavior | $1.21B | 71/100 | |
12th |  AB Tasty 2009, New York City (United States), Acquired | AB Testing based content optimization solution | $64M | 69/100 |
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AB Tasty's Investments and acquisitions
AB Tasty has not made any investments yet. AB Tasty has made 4 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Oct 17, 2024 | Acquisition | 2018 | Rouen (France) | |
Oct 06, 2022 | Acquisition | 1994 | Boxborough (United States) | |
Oct 05, 2022 | Acquisition | 2003 | Ettlingen (Germany) |
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Reports related to AB Tasty
Here is the latest report on AB Tasty's sector:
News related to AB Tasty
Filter this listMedia has covered AB Tasty for a total of 3 events in the last 1 year, 1 of them has been about company updates.
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Wingify's VWO and AB Tasty merge to build a $100M+ digital experience platformMoneycontrol•Jan 20, 2026•AB Tasty, Visual Website Optimizer, Wingify, Everstone Capital and 1 other
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AB Tasty Launches One Platform to Transform Customer Journey OptimizationPR Newswire•Sep 23, 2025•AB Tasty
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AB Set to Launch on BitMart Exchange, Expanding Global Trading ChannelsPR Newswire•Feb 21, 2025•AB Tasty, BitMart
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AB Akola group first half of the year: net profit grew by more than a thirdGlobeNewswire•Feb 19, 2025•AB Tasty
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Lithuanian firm AB Panevėžio statybos trestas wins €14M contract to build a factory in Radviliškis.GlobeNewswire•Feb 07, 2025•AB Tasty, United Arab Bank
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Give Back Beauty Acquires Ab Parfums To Strengthen Fragrance PortfolioGlobal CosmeticNews•Feb 04, 2025•Give Back Beauty, AB Tasty, Angelini Industries, Trussardi and 12 others
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AB Tasty strengthens its all-in-one offer with the acquisition of PotionsFrenchWeb•Oct 17, 2024•Potions, AB Tasty
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