Where is Upside located?

Upside is headquartered in San Francisco, United States.

Who is the current CEO of Upside?

Mada Seghete of Upside. They have also founded 2 companies and are an angel investors in 1 startup.

How many employees does Upside have?

As of Aug 31, 2026, the latest employee count at Upside is 16.

Where does Upside rank among its competitors?

Upside ranks 47th amongst 362 active competitors, of which 28 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was AppsFlyer, which secured $400M in Aug, 2026.

Who are the top competitors of Upside?

Upside's top competitors include AppsFlyer, Singular and Branch. Among them, AppsFlyer secured the most recent funding round in August, 2026.

Upside - 2026 Company Profile, Team, Funding & Competitors

Upside is a funded company based in San Francisco (United States), founded in 2024 by Mada Seghete, Alex Bauer and Jonas Bauer. It operates as a Platform offering revenue attribution and intelligence solutions for B2B companies. The company has 362 active competitors, including 28 funded and 24 that have exited. Its top competitors include companies like AppsFlyer, Singular and Branch.

Company Details

Platform offering revenue attribution and intelligence solutions for B2B companies. It assists teams in identifying the factors that influence each deal across different go to market teams, aiming to optimize revenue generation strategies and enhance business outcomes.

Website: upside.tech
Email ID: *****@upside.tech

Key Metrics

Founded Year

2024

Location

San Francisco, United States

Stage

Funding Raised

Investors

Florent Venture Partners

Ranked

47^th among 362 active competitors

Employee Count

16 as on Aug 31, 2026

Similar Companies

AppsFlyer & 347 more

View Upside's full profile

Upside is a funded company. Upside has 1 institutional investor.

View details of Upside's funding rounds and investors

The founders of Upside are Mada Seghete, Alex Bauer and Jonas Bauer. Mada Seghete is the CEO of Upside.

Here are the details of Upside's key team members:

Mada Seghete: Co-Founder & CEO of Upside and founder of 1 other company. They are also an angel investor in 1 startup.
Alex Bauer: Co-Founder of Upside.
Contact Info: 1 email address
Jonas Bauer: Co-Founder of Upside.
Contact Info: 1 email address

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 16 employees as of Aug 26. Here is Upside's employee count trend over the years:

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Top competitors of Upside include AppsFlyer, Singular and Branch. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppsFlyer 2011, San Francisco (United States), Series E	Provider of software for mobile attribution and marketing data analytics	$1.3B	Goldman Sachs, Salesforce Ventures & 23 others	77/100
2nd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	TransLink Capital, Norwest & 9 others	71/100
3rd	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	66/100
4th	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	64/100
5th	Dreamdata 2018, Copenhagen (Denmark), Series B	Cloud-based account-based marketing attribution platform for B2B companies	$66.9M	PeakSpan Capital, Seedcamp & 10 others	58/100
6th	Improvado 2015, San Francisco (United States), Series A	Platform offering data management solution	$33M	Nexus Venture Partners, Bullpen Capital & 29 others	57/100
7th	Stockmark 2016, Minato City (Japan), Series D	Developer of AI solutions for text data analysis and utilization	$58.8M	Hakuhodo DY Ventures, Ntt Docomo Ventures ... & 6 others	56/100
8th	Tenjin 2014, Sacramento (United States), Seed	Provider of mobile app marketing analytics and attribution solutions	$2.5M	Y Combinator, NetEase Games & 1 others	55/100
9th	Recast 2019, Brooklyn (United States), Seed	Attribution intelligence software for businesses	$4.46M	Lerer Hippeau, Good Friends & 4 others	54/100
10th	INCRMNTAL 2020, Tel Aviv (Israel), Seed	Cloud-based attribution analytics solutions provider	$5.5M	toDay Ventures, Play Ventures & 3 others	53/100
47th	Upside 2024, San Francisco (United States), Funding Raised	Platform offering revenue attribution and intelligence solutions for B2B companies	-	Florent Venture Partners	31/100