Where is Upside located?

Upside is headquartered in San Francisco, United States.

Who is the current CEO of Upside?

Mada Seghete of Upside. They have also founded 2 companies and are an angel investors in 1 startup.

How many employees does Upside have?

As of Jan 31, 2026, the latest employee count at Upside is 14.

Is Upside a funded company?

Upside is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Upside rank among its competitors?

Upside ranks 42nd amongst 178 active competitors, of which 27 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Dreamdata, which secured $55M in Oct, 2025.

Who are the top competitors of Upside?

Upside's top competitors include AppsFlyer, Singular and Branch. Among them, Dreamdata secured the most recent funding round in October, 2025.

Upside - 2026 Company Profile, Team & Competitors

Upside is an unfunded company based in San Francisco (United States), founded in 2024 by Mada Seghete, Dan Ahmadi, Alex Bauer and Jonas Bauer. It operates as a Platform offering revenue attribution and intelligence solutions for B2B companies. Upside has not raised any funding yet. The company has 178 active competitors, including 27 funded and 22 that have exited. Its top competitors include companies like AppsFlyer, Singular and Branch.

Company Details

Platform offering revenue attribution and intelligence solutions for B2B companies. It assists teams in identifying the factors that influence each deal across different go to market teams, aiming to optimize revenue generation strategies and enhance business outcomes.

Website: upside.tech
Email ID: *****@upside.tech

Key Metrics

Founded Year

2024

Location

San Francisco, United States

Stage

Unfunded

Ranked

42^nd among 178 active competitors

Employee Count

14 as on Jan 31, 2026

Similar Companies

AppsFlyer & 164 more

View Upside's full profile

Upside has not raised any funding rounds yet.

The founders of Upside are Mada Seghete, Dan Ahmadi, Alex Bauer and Jonas Bauer. Mada Seghete is the CEO of Upside.

Here are the details of Upside's key team members:

Mada Seghete: Co-Founder & CEO of Upside and founder of 1 other company. They are also an angel investor in 1 startup.
Dan Ahmadi: Co-Founder, GTM + Operations of Upside.
Alex Bauer: Co-Founder of Upside.
Contact Info: 1 email address
Jonas Bauer: Co-Founder of Upside.
Contact Info: 1 email address

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 14 employees as of Jan 26. Here is Upside's employee count trend over the years:

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Top competitors of Upside include AppsFlyer, Singular and Branch. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppsFlyer 2011, San Francisco (United States), Series D	Cloud based mobile marketing analytics and attribution platform	$300M	General Atlantic, Magma Venture Partners ... & 18 others	78/100
2nd	Singular 2014, Tel Aviv (Israel), Series B	Marketing analytics and attribution platform	$50M	General Catalyst, Norwest & 9 others	72/100
3rd	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Playground Global ... & 36 others	71/100
4th	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	63/100
5th	Stockmark 2016, Minato City (Japan), Series D	Developer of AI solutions for text data analysis and utilization	$58.8M	Ntt Docomo Ventures, Hakuhodo DY Ventures ... & 6 others	62/100
6th	Dreamdata 2018, Copenhagen (Denmark), Series B	Cloud-based account-based marketing attribution platform for B2B companies	$66.9M	PeakSpan Capital, Signals Venture Capital ... & 10 others	57/100
7th	Improvado 2015, San Francisco (United States), Series A	Platform offering data management solution	$33M	Bullpen Capital, Updata Partners & 29 others	57/100
8th	factors.ai 2018, Wilmington (United States), Seed	Provider of account intelligence and sales workflow automation tools	$5.6M	Stellaris Venture Partners, Elevation Capital ... & 15 others	54/100
9th	Optimine 2008, St. Paul (Canada), Acquired	Advertising measurement and bid optimization solutions	$14.9M	HWVP, Calumet Venture Fund & 7 others	54/100
10th	INCRMNTAL 2020, Tel Aviv (Israel), Seed	Cloud-based attribution analytics solutions provider	$5.5M	toDay Ventures, Play Ventures & 2 others	52/100
42nd	Upside 2024, San Francisco (United States), Unfunded	Platform offering revenue attribution and intelligence solutions for B2B companies	-	-	33/100