When was Upside founded?

Upside was founded in 2016 and became a unicorn in 2022, reaching the milestone in 6 years. It raised its 1st funding round 1 year after its incorporation.

Where is Upside located?

Upside is headquartered in Washington, DC, United States. It is registered at Englewood, Colorado.

Who is the current CEO of Upside?

Alex Kinnier of Upside. They have also founded 1 company and are an angel investors in 1 startup.

Which legal entities is Upside associated with?

Upside is associated with Upside Services, Inc. and 3 others.

How many employees does Upside have?

As of Mar 31, 2026, the latest employee count at Upside is 413.

Is Upside a funded company?

Upside is a funded company, having raised a total of $250M across 6 funding rounds to date. The company's 1st funding round was a $50M Series B round, raised on Jan 17, 2017.

How much is Upside worth?

The latest valuation of Upside is $1.5B as of Apr 26, 2022.

When was the latest funding round of Upside?

Upside's latest funding was a $100M Conventional Debt round on Apr 26, 2022, with participation from 3 investors.

Is Upside a Coupons and Deals company?

The primary sectors of Upside are Coupons and Deals, Loyalty Software and MarketingTech.

Where does Upside rank among its competitors?

Upside ranks 2nd amongst 240 active competitors, of which 37 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Ambassador, which secured $7M in Dec, 2025.

Who are the top competitors of Upside?

Upside's top competitors include Capillary Technologies, Dosh and SheerID. Among them, Ambassador secured the most recent funding round in December, 2025.

Upside - 2026 Company Profile, Team, Funding & Competitors

Upside is a series D company based in Washington, DC (United States), founded in 2016 by Alex Kinnier, Joanna Kochaniak, Scott Case and Jan Rubio. It operates as a Provider of promotion management and cashback solutions to retailers. Upside has raised $250M in funding from investors like Bessemer Venture Partners, General Catalyst and Vista Equity Partners, with a current valuation of $1.5B. The company has 240 active competitors, including 37 funded and 23 that have exited. Its top competitors include companies like Capillary Technologies, Dosh and SheerID.

Sectors and market segments that Upside operate in

Upside serves in the Retail market segments.The primary business model of Upside is:

Retail > Coupons and Deals > ***** **** > ***** ******

Company Details

Provider of promotion management and cashback solutions to retailers. It enables businesses to manage credit and debit transaction data and develop personalized promotions to change customer behavior. The consumer platform provides discounts for clubs, flights, hotels, cab booking, and more. The mobile application is available for both iOS and Android devices.

Website: www.upside.com/
Social
Email ID: *****@upside.com
Registered Address: Englewood, Colorado

Key Metrics

Founded Year

2016

Location

Washington, DC, United States

Stage

Series D

Total Funding

$250M in 6 rounds

Latest Funding Round

Conventional Debt, Apr 26, 2022, $100M

Post Money Valuation

$1.5B as on Apr 26, 2022

Investors

Bessemer Venture Partners & 16 more

Ranked

2^nd among 240 active competitors

Employee Count

413 as on Mar 31, 2026

Investment & Acquisitions

A-Frame

Similar Companies

Dosh & 488 more

View Upside's full profile

Upside is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UPSIDE CONNECTION, LLC CIN: 823152343 , United States, Active	Dec 31, 1999	-	74 (As on Dec 31, 2024)	-
Upside d.o.o. CIN: 52461243426 , Croatia, Active	Oct 23, 2019	$87.9K (As on Dec 31, 2024)	-
Upside Services, Inc. CIN: 20238196437 , United States, Active	Jan 01, 2024	-	262 (As on Dec 31, 2024)	-
THE UPSIDE TRAVEL COMPANY, LLC CIN: 320488731 , United States, Active	Mar 14, 2016	-	87 (As on Dec 31, 2020)	-

Upside has raised a total funding of $250M over 6 rounds. Its first funding round was on Jan 17, 2017. Its latest funding round was a Conventional Debt round on Apr 26, 2022 for $100M. 3 investors participated in its latest round. Upside has 17 institutional investors.

Here is the list of recent funding rounds of Upside:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 26, 2022	$100M	Conventional Debt	-	-	-	General Catalyst, Builders VC, Bessemer Venture Partners
Apr 26, 2022	$65M	Series D	$1.5B	-	General Catalyst	Bessemer Venture Partners, Builders VC
Sep 2020	$35M	Series C	$1.56B	-	Bessemer Venture Partners	-

Access funding benchmarks and valuations. Sign up today!

View details of Upside's funding rounds and investors

The founders of Upside are Alex Kinnier, Joanna Kochaniak, Scott Case and Jan Rubio. Alex Kinnier is the CEO of Upside.

Here are the details of Upside's key team members:

Alex Kinnier: Co-Founder & CEO of Upside and founder of 1 other company. They are also an angel investor in 1 startup.
Contact Info: 1 email address
Joanna Kochaniak: Co-Founder of Upside and founder of 1 other company.
Contact Info: 2 email addresses
Scott Case: Former Co-Founder of Upside.
Jan Rubio: Co-founder of Upside.
Contact Info: 1 email address

View details of Upside's Founder profiles and Board Members

Upside's employee count trend

Upside has 413 employees as of Mar 26. Here is Upside's employee count trend over the years:

Uncover Upside's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Upside include Capillary Technologies, Dosh and SheerID. Here is the list of Top 10 competitors of Upside, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
2nd	Upside 2016, Washington, DC (United States), Series D	Provider of promotion management and cashback solutions to retailers	$250M	Formation 8, Bessemer Venture Partners & 15 others	78/100
3rd	Dosh 2016, Austin (United States), Acquired	App-based platform offering cashback	$85.9M	Goodwater Capital, PayPal & 15 others	72/100
4th	SheerID 2011, Portland (United States), Series C	Online Customer Verification at POS	$96.1M	Voyager Capital, Centana Growth Partners & 8 others	69/100
5th	Groupon 2007, Chicago (United States), Public	Online marketplace offering deals on multi-category products and services	$950M	TCV, Bond Capital & 25 others	68/100
6th	RetailMeNot 2009, Austin (United States), Acquired	Provider of app and browser extension offering digital coupons & deals	$315M	Adams Street Partners, IVP & 10 others	68/100
7th	Paytronix 2001, Newton (United States), Acquired	Provider of digital guest engagement platform for restaurants and c-stores	$75M	Great Hill Partners, SVB & 1 others	67/100
8th	Sendoso 2016, San Francisco (United States), Series C	Account based marketing platform for businesses	$157M	SoftBank Vision Fund, Oak HC/FT & 12 others	64/100
9th	Wildfire 2017, Solana Beach (United States), Series B	Provider of white-label platform for shopping rewards, cashback, and loyalty	$31M	TTV Capital, QED Investors & 15 others	61/100
10th	Ambassador 2010, Royal Oak (United States), Acquired	Developer of AI-powered referral marketing software and customer engagement platform	$11M	Arthur Ventures, Sage Growth Capital & 15 others	61/100