When was Uru founded?

Uru was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Uru located?

Uru is headquartered in New York, United States.

How many employees does Uru have?

As of Aug 31, 2026, the latest employee count at Uru is 30.

Is Uru a funded company?

Uru is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on Jan 02, 2017.

When was the latest funding round of Uru?

Uru's latest funding was a $***** Seed round on Jan 02, 2017, with participation from 11 investors.

Where does Uru rank among its competitors?

Uru ranks 9th amongst 143 active competitors, of which 19 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Luma AI, which secured $900M in Nov, 2025.

Who are the top competitors of Uru?

Uru's top competitors include Luma AI, Idomoo and Waymark. Among them, Luma AI secured the most recent funding round in November, 2025.

Uru - 2026 Company Profile, Team, Funding & Competitors

Uru is an acquired company based in New York (United States), founded in 2016 by Brunno Attorre, Bill Marino and Johan Adami. It operates as a Platform providing AI-driven personalized fitness programs and rehabilitation guidance. Uru has raised $800K in funding from Notation. The company has 143 active competitors, including 19 funded and 4 that have exited. Its top competitors include companies like Luma AI, Idomoo and Waymark.

Company Details

Platform providing AI-driven personalized fitness programs and rehabilitation guidance. It offers virtual training with real-time feedback on exercise form. The platform delivers customized rehabilitation plans designed to support recovery goals. It also features a community forum for members to share experiences.

Key Metrics

Founded Year

2016

Location

New York, United States

Stage

Acquired

Total Funding

$800K in 1 round

Latest Funding Round

Seed, Jan 02, 2017, $*****

Investors

Notation & 10 more

Ranked

9^th among 143 active competitors

Employee Count

30 as on Aug 31, 2026

Similar Companies

TVision Insights & 192 more

Exit Details

Acquired by Adobe (Apr 27, 2018)

View Uru's full profile

Uru got acquired by Adobe on Apr 27, 2018.

Click here to take a look at Uru's acquisition in detail

Uru has raised a total funding of $800K over 1 round. Its latest funding round was a Seed round on Jan 02, 2017 for $*****. 11 investors participated in its latest round. Uru has 7 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Uru:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 02, 2017	6604157	Seed	4052329	7148454	1833002	3465680

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View details of Uru's funding rounds and investors

The founders of Uru are Brunno Attorre, Bill Marino and Johan Adami.

Here are the details of Uru's key team members:

Brunno Attorre: Co-Founder & CTO of Uru.
Bill Marino: Co-Founder & CEO of Uru.
Johan Adami: Co-Founder of Uru.

View details of Uru's Founder profiles and Board Members

Uru's employee count trend

Uru has 30 employees as of Aug 26. Here is Uru's employee count trend over the years:

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Top competitors of Uru include Luma AI, Idomoo and Waymark. Here is the list of Top 10 competitors of Uru, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Luma AI 2021, Palo Alto (United States), Series C	Developer of multimodal artificial intelligence models for creative media production	$1.06B	Amazon, Amplify Partners & 13 others	66/100
2nd	Idomoo 2007, Ra anana (Israel), Series B	Personalized video cloud platform	$27M	Disruptive, Target Global & 7 others	61/100
3rd	Waymark 2010, Detroit (United States), Series A	Developer of software for generating video advertisements using artificial intelligence	$5.7M	Alphabet, Detroit Venture Partners & 8 others	59/100
4th	Promo 2012, Tel Aviv (Israel), Series B	Video ads and visual content creation platform	$28M	Getty Images, Mizrahi-Tefahot Bank & 1 others	58/100
5th	Reforged Labs 2023, San Francisco (United States), Seed	AI based video ad creation platform for enterprises	$3.9M	DCM Ventures, Goodwater Capital & 5 others	56/100
6th	Tyroo 2006, Gurugram (India), Seed	Platform offering ad video creation software.	$1.24M	Dek Partner, Smile Group & 11 others	56/100
7th	AdPipe 2021, Athens (United States), Series A	AI based platform offering video ad creation software	$21M	LGVP, Atlanta Ventures & 4 others	54/100
8th	Vidsy 2014, London (United Kingdom), Series B	Online community for creative video making	$23.7M	Delin Ventures, Access Industries & 8 others	50/100
9th	Uru 2016, New York (United States), Acquired	Platform providing AI-driven personalized fitness programs and rehabilitation guidance	$800K	PJC, Presence Capital & 9 others	45/100
10th	Scanta 2016, San Francisco (United States), Funding Raised	AI and AR/VR solutions transforming businesses through innovation and immersive experiences	-	DFG, Ethereum Classic Labs	45/100