When was Waymark founded?

Waymark was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Waymark located?

Waymark is headquartered in Detroit, United States.

How many employees does Waymark have?

As of Aug 31, 2026, the latest employee count at Waymark is 55.

Is Waymark a funded company?

Waymark is a funded company, having raised a total of $5.7M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2010.

When was the latest funding round of Waymark?

Waymark's latest funding was a $***** Series A round on Jun 25, 2020, with participation from 1 investor. Its primary sector is Artificial Intelligence. In United States, the Artificial Intelligence sector has seen $326B in funding in 2026 to date.

Where does Waymark rank among its competitors?

Waymark ranks 4th amongst 143 active competitors, of which 19 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Luma AI, which secured $900M in Nov, 2025.

Who are the top competitors of Waymark?

Waymark's top competitors include Luma AI, Tyroo and Idomoo. Among them, Luma AI secured the most recent funding round in November, 2025.

Waymark - 2026 Company Profile, Team, Funding & Competitors

Company Details

Developer of software for generating video advertisements using artificial intelligence. This platform enables the creation of video content by processing website information to produce scripts, voiceovers, and visual assets. Users can edit scenes, adjust text, and generate variations in different languages or formats. The software provides tools for producing video advertisements for broadcast, digital, and social media channels.

Website: waymark.com
Social
Email ID: *****@waymark.com
Phone Number: +1 **********

Key Metrics

Founded Year

2010

Location

Detroit, United States

Stage

Series A

Total Funding

$5.7M in 7 rounds

Latest Funding Round

Series A, Jun 25, 2020, $*****

Investors

Invest Detroit & 9 more

Ranked

4^th among 143 active competitors

Employee Count

55 as on Aug 31, 2026

Similar Companies

StackAdapt & 373 more

View Waymark's full profile

Waymark has raised a total funding of $5.7M over 7 rounds. Its first funding round was on 2010. Its latest funding round was a Series A round on Jun 25, 2020 for $*****. 1 investor participated in its latest round. Waymark has 10 institutional investors.

Here is the list of recent funding rounds of Waymark:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 25, 2020	5690255	Series A	6146297	4543870	8981509	2869330
Jun 18, 2017	3054050	Series A	2673275	1159921	6153147	3894098
Dec 01, 2014	3772729	Series A	1954155	3269631	1511234	8002035

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View details of Waymark's funding rounds and investors

The founders of Waymark is Nathan Labenz.

Here are the details of Waymark's key team members:

Nathan Labenz: Co-Founder of Waymark and founder of 2 other companies, Cheech and Chong’s Cannabis Company and Knew Deal.

View details of Waymark's Founder profiles and Board Members

Waymark's employee count trend

Waymark has 55 employees as of Aug 26. Here is Waymark's employee count trend over the years:

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Top competitors of Waymark include Luma AI, Tyroo and Idomoo. Here is the list of Top 10 competitors of Waymark, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Luma AI 2021, Palo Alto (United States), Series C	Developer of multimodal artificial intelligence models for creative media production	$1.06B	Amazon, Amplify Partners & 13 others	66/100
2nd	Tyroo 2006, Gurugram (India), Seed	Platform offering ad video creation software.	$1.24M	Dek Partner, Smile Group & 11 others	64/100
3rd	Idomoo 2007, Ra anana (Israel), Series B	Personalized video cloud platform	$27M	Disruptive, Target Global & 7 others	61/100
4th	Waymark 2010, Detroit (United States), Series A	Developer of software for generating video advertisements using artificial intelligence	$5.7M	Alphabet, Michigan Economic Development & 8 others	59/100
5th	Promo 2012, Tel Aviv (Israel), Series B	Video ads and visual content creation platform	$28M	Getty Images, Mizrahi-Tefahot Bank & 1 others	58/100
6th	Reforged Labs 2023, San Francisco (United States), Seed	AI based video ad creation platform for enterprises	$3.9M	DCM Ventures, Goodwater Capital & 5 others	56/100
7th	AdPipe 2021, Athens (United States), Series A	AI based platform offering video ad creation software	$21M	LGVP, Atlanta Ventures & 4 others	54/100
8th	Vidsy 2014, London (United Kingdom), Series B	Online community for creative video making	$23.7M	Delin Ventures, Access Industries & 8 others	50/100
9th	Uru 2016, New York (United States), Acquired	Platform providing AI-driven personalized fitness programs and rehabilitation guidance	$800K	Notation, PJC & 9 others	45/100
10th	Scanta 2016, San Francisco (United States), Funding Raised	AI and AR/VR solutions transforming businesses through innovation and immersive experiences	-	DFG, Ethereum Classic Labs	45/100