When was Waymark founded?

Waymark was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Waymark located?

Waymark is headquartered in Detroit, United States.

How many employees does Waymark have?

As of Apr 30, 2026, the latest employee count at Waymark is 51.

Is Waymark a funded company?

Waymark is a funded company, having raised a total of $5.7M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2010.

When was the latest funding round of Waymark?

Waymark's latest funding was a $***** Series A round on Jun 25, 2020, with participation from 1 investor. Its primary sector is Artificial Intelligence. In United States, the Artificial Intelligence sector has seen $230B in funding in 2026 to date.

Where does Waymark rank among its competitors?

Waymark ranks 2nd amongst 128 active competitors, of which 18 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was AdPipe, which secured $12M in Sep, 2025.

Who are the top competitors of Waymark?

Waymark's top competitors include Idomoo, Promo and Reforged Labs. Among them, AdPipe secured the most recent funding round in September, 2025.

Waymark - 2026 Company Profile, Team, Funding & Competitors

Waymark is a series A company based in Detroit (United States), founded in 2010 by Nathan Labenz and Jay Gierak. It operates as a Developer of software for generating video advertisements using artificial intelligence. Waymark has raised $5.7M in funding from investors like Invest Detroit, Automation Alley and North Coast Technology Investors. The company has 128 active competitors, including 18 funded and 4 that have exited. Its top competitors include companies like Idomoo, Promo and Reforged Labs.

Company Details

Developer of software for generating video advertisements using artificial intelligence. This platform enables the creation of video content by processing website information to produce scripts, voiceovers, and visual assets. Users can edit scenes, adjust text, and generate variations in different languages or formats. The software provides tools for producing video advertisements for broadcast, digital, and social media channels.

Website: waymark.com
Social
Email ID: *****@waymark.com
Phone Number: +1 **********

Key Metrics

Founded Year

2010

Location

Detroit, United States

Stage

Series A

Total Funding

$5.7M in 7 rounds

Latest Funding Round

Series A, Jun 25, 2020, $*****

Investors

Invest Detroit & 9 more

Ranked

2^nd among 128 active competitors

Employee Count

51 as on Apr 30, 2026

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View Waymark's full profile

Waymark has raised a total funding of $5.7M over 7 rounds. Its first funding round was on 2010. Its latest funding round was a Series A round on Jun 25, 2020 for $*****. 1 investor participated in its latest round. Waymark has 10 institutional investors.

Here is the list of recent funding rounds of Waymark:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 25, 2020	8948736	Series A	5349328	1288583	5392345	4887712
Jun 18, 2017	7871702	Series A	2373507	5566895	7559566	5446496
Dec 01, 2014	2862228	Series A	7069311	6858652	5387510	4819831

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View details of Waymark's funding rounds and investors

The founders of Waymark are Nathan Labenz and Jay Gierak.

Here are the details of Waymark's key team members:

Nathan Labenz: Co-Founder of Waymark and founder of 2 other companies, Cheech and Chong’s Cannabis Company and Knew Deal.
Jay Gierak: Co-Founder, Board Member of Waymark.

View details of Waymark's Founder profiles and Board Members

Waymark's employee count trend

Waymark has 51 employees as of Apr 26. Here is Waymark's employee count trend over the years:

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Top competitors of Waymark include Idomoo, Promo and Reforged Labs. Here is the list of Top 10 competitors of Waymark, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Idomoo 2007, Ra anana (Israel), Series B	Personalized video cloud platform	$27M	Target Global, Disruptive & 7 others	66/100
2nd	Waymark 2010, Detroit (United States), Series A	Developer of software for generating video advertisements using artificial intelligence	$5.7M	Revolution, Michigan Economic Development ... & 8 others	62/100
3rd	Promo 2012, Tel Aviv (Israel), Series B	Video ads and visual content creation platform	$28M	Getty Images, Mizrahi-Tefahot Bank & 1 others	58/100
4th	Reforged Labs 2023, San Francisco (United States), Seed	AI based video ad creation platform for enterprises	$3.9M	DCM Ventures, Y Combinator & 5 others	56/100
5th	Tyroo 2006, Gurugram (India), Seed	Platform offering ad video creation software.	$1.24M	Dek Partner, Smile Group & 11 others	55/100
6th	AdPipe 2021, Athens (United States), Series A	AI based platform offering video ad creation software	$21M	LGVP, Atlanta Ventures & 4 others	53/100
7th	Vidsy 2014, London (United Kingdom), Series B	Online community for creative video making	$23.7M	Delin Ventures, Access Industries & 8 others	50/100
8th	Graphic Design 2018, India, Unfunded	Cloud-based video ad & logo design creating solutions provider	-	-	46/100
9th	Uru 2016, New York City (United States), Acquired	Platform providing AI-driven personalized fitness programs and rehabilitation guidance	$800K	Notation, PJC & 9 others	45/100
10th	Scanta 2016, San Francisco (United States), Funding Raised	AI and AR/VR solutions transforming businesses through innovation and immersive experiences	-	DFG, Ethereum Classic Labs	45/100