When was URX founded?

URX was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is URX located?

URX is headquartered in San Francisco, United States.

How many employees does URX have?

As of Jan 31, 2026, the latest employee count at URX is 5.

Is URX a funded company?

URX is a funded company, having raised a total of $15.1M across 3 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2013.

When was the latest funding round of URX?

URX's latest funding was a $***** Series A round on Apr 28, 2014, with participation from 4 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $669M in funding in 2026 to date.

Where does URX rank among its competitors?

URX ranks 63rd amongst 470 active competitors, of which 58 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of URX?

URX's top competitors include InMobi, Branch and Vungle. Among them, InMobi secured the most recent funding round in December, 2025.

URX - 2026 Company Profile, Team, Funding & Competitors

Company Details

URX creates products ads for mobile apps. Introduced as a mobile app retargeting platform, Omnilinks, a smarter deep link that’s capable of directing users to somewhere inside a mobile app, or just a web page, depending on whether or not the user has the app installed or the kind of mobile device. Allows app developers to create cross-platform links to the insides of their app. URX has been generating revenue as an ad network, buying ad space in mobile apps, and reselling it to advertisers. Include customers like HotelTonight and Spotify.

Website: urx.com
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Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$15.1M in 3 rounds

Latest Funding Round

Series A, Apr 28, 2014, $*****

Investors

Accel & 13 more

Ranked

63^rd among 470 active competitors

Employee Count

5 as on Jan 31, 2026

Similar Companies

InMobi & 930 more

View URX's full profile

URX has raised a total funding of $15.1M over 3 rounds. Its first funding round was on 2013. Its latest funding round was a Series A round on Apr 28, 2014 for $*****. 4 investors participated in its latest round. URX has 14 institutional investors.

Here is the list of recent funding rounds of URX:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 28, 2014	4676893	Series A	6809295	1158363	5428373	6274585
Oct 17, 2013	5954019	Seed	4366708	1415236	8948440	First Round Capital & 10 more
2013	4084	Seed	9883	8624	9689	Y Combinator

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View details of URX's funding rounds and investors

The founders of URX are James Turner, Andrew Look and John Milinovich.

Here are the details of URX's key team members:

James Turner: Former Co-Founder of URX. They are also an angel investor in 1 startup.
Andrew Look: Co-Founder & CTO of URX.
John Milinovich: Co-Founder & CEO of URX.

View details of URX's Founder profiles and Board Members

URX's employee count trend

URX has 5 employees as of Jan 26. Here is URX's employee count trend over the years:

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Top competitors of URX include InMobi, Branch and Vungle. Here is the list of Top 10 competitors of URX, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	SoftBank Vision Fund, Kleiner Perkins & 44 others	76/100
2nd	Branch 2014, Palo Alto (United States), Series F	Cloud based marketing optimization platform for deep linking	$667M	New Enterprise Associates, Founders Fund ... & 36 others	71/100
3rd	Vungle 2011, San Francisco (United States), Acquired	Online ad network platform	$25.6M	Crosslink Capital, Eniac Ventures & 23 others	73/100
4th	Tapjoy 2007, San Francisco (United States), Acquired	Mobile advertising & monetization	$60M	ORIX, J P Morgan & 12 others	68/100
5th	Mobvista 2013, Guangzhou (China), Public	Mobile advertising platform and ad network	$124M	Midas Capital, NetEase & 8 others	68/100
6th	Digital Turbine 1998, Austin (United States), Public	Mobile advertising network platform	-	Herald Investment Management, Trident Capital ... & 1 others	65/100
7th	Millennial Media 2006, Baltimore (United States), Acquired	Mobile advertising platform	$64.8M	New Enterprise Associates, Eniac Ventures ... & 8 others	65/100
8th	Chartboost 2011, San Francisco (United States), Acquired	Ads monetization platform based on mobile games	$21M	XG Ventures, Sequoia Capital & 7 others	63/100
9th	Button 2014, New York City (United States), Acquired	Provider of a platform optimizing mobile taps for increased revenue	$67.3M	Icon Ventures, Norwest & 22 others	61/100
10th	Perion 1999, Holon (Israel), Public	AI powered ad network platform	-	XAnge, W Capital Partners & 1 others	59/100
63rd	URX 2012, San Francisco (United States), Acqui-Hired	Deep linking for mobile apps	$15.1M	Maverick Ventures, SV Angel & 12 others	38/100