When was Violette_FR founded?

Violette_FR was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is Violette_FR located?

Violette_FR is headquartered in Brooklyn, United States.

How many employees does Violette_FR have?

As of Apr 30, 2026, the latest employee count at Violette_FR is 49.

Is Violette_FR a funded company?

Violette_FR is a funded company, having raised a total of $2.75M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 07, 2021.

When was the latest funding round of Violette_FR?

Violette_FR's latest funding was a $***** Series B round on Dec 04, 2024, with participation from 4 investors.

Where does Violette_FR rank among its competitors?

Violette_FR ranks 25th amongst 183 active competitors, of which 25 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Violette_FR, which secured an undisclosed amount in Dec, 2024.

Who are the top competitors of Violette_FR?

Violette_FR's top competitors include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Among them, Violette_FR secured the most recent funding round in December, 2024.

Violette_FR - 2026 Company Profile, Team, Funding & Competitors

Violette_FR is a series B company based in Brooklyn (United States), founded in 2021 by Violette Serrat. It operates as an Internet first brand offering multi-category natural makeup products. Violette_FR has raised $2.75M in funding from investors like Felix Capital, Greycroft and Female Founders Fund. The company has 183 active competitors, including 25 funded and 18 that have exited. Its top competitors include companies like E.L.F Cosmetics, Too Faced and PAT McGRATH LABS.

Company Details

Internet first brand offering multi-category natural makeup products. The product catalog includes highlighters, cream sprays, matte lipsticks, liquid eyeshadows, liners, shampoo brushes, and more. The company claims to offers vegan and cruelty-free products.

Website: www.violettefr.com/
Social
Email ID: *****@violettefr.com

Key Metrics

Founded Year

2021

Location

Brooklyn, United States

Stage

Series B

Total Funding

$2.75M in 2 rounds

Latest Funding Round

Series B, Dec 04, 2024, $*****

Investors

Felix Capital & 7 more

Ranked

25^th among 183 active competitors

Employee Count

49 as on Apr 30, 2026

Similar Companies

MERIT & 142 more

View Violette_FR's full profile

Violette_FR has raised a total funding of $2.75M over 2 rounds. Its first funding round was on Jun 07, 2021. Its latest funding round was a Series B round on Dec 04, 2024 for $*****. 4 investors participated in its latest round. Violette_FR has 8 institutional investors.

Here is the list of recent funding rounds of Violette_FR:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 04, 2024	7436582	Series B	2567803	5591378	7054567	6455739
Jun 07, 2021	6239984	Seed	1137155	9617007	Female Founders Fund & 3 more	3848524

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View details of Violette_FR's funding rounds and investors

The founders of Violette_FR is Violette Serrat.

Here are the details of Violette_FR's key team members:

Violette Serrat: Founder of Violette_FR.
Contact Info: 1 email address

View details of Violette_FR's Founder profiles and Board Members

Violette_FR's employee count trend

Violette_FR has 49 employees as of Apr 26. Here is Violette_FR's employee count trend over the years:

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Top competitors of Violette_FR include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Here is the list of Top 10 competitors of Violette_FR, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	67/100
2nd	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
3rd	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
4th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Fidelity Investments ... & 5 others	55/100
5th	MERIT 2021, Los Angeles (United States), Series A	Internet first brand offering eco-friendly beauty care products	$20M	L Catterton, Summit Partners & 4 others	54/100
6th	Makeup By Mario 2020, New York City (United States), Series C	Internet first brand offering multi-category cosmetics products	$40M	Silas Capital, Northwood Ventures & 1 others	54/100
7th	Milk Makeup 2015, New York City (United States), Acquired	Clean beauty and vegan makeup brand empowering self-expression and creativity	-	Main Post Partners, Amorepacific Group & 2 others	52/100
8th	Smashbox 1990, San Francisco (United States), Acquired	Cruelty-free, vegan makeup and primers for studio-quality results	-	TSG Consumer Partners	50/100
9th	Morphe 2008, San Francisco (United States), Acquired	Brand of beauty & personal care products	-	General Atlantic, Sofina & 1 others	49/100
10th	Hourglass Cosmetics 2004, Los Angeles (United States), Acquired	Cruelty-free luxury beauty brand with innovative formulas and covetable packaging	-	-	48/100
25th	Violette_FR 2021, Brooklyn (United States), Series B	Internet first brand offering multi-category natural makeup products	$2.75M	Greycroft, Female Founders Fund & 6 others	40/100