When was Milk Makeup founded?

Milk Makeup was founded in 2015 and raised its 1st funding round 2 years after it was founded.

Where is Milk Makeup located?

Milk Makeup is headquartered in New York City, United States.

How many employees does Milk Makeup have?

As of Jun 30, 2026, the latest employee count at Milk Makeup is 550.

Is Milk Makeup a funded company?

Milk Makeup is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 09, 2017.

When was the latest funding round of Milk Makeup?

Milk Makeup's latest funding was a $***** Series A round on Dec 17, 2019, with participation from 3 investors.

Where does Milk Makeup rank among its competitors?

Milk Makeup ranks 16th amongst 892 active competitors, of which 62 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Glossier, which secured $45M in Jun, 2026.

Who are the top competitors of Milk Makeup?

Milk Makeup's top competitors include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Among them, Glossier secured the most recent funding round in June, 2026.

Milk Makeup - 2026 Company Profile, Team, Funding & Competitors

Milk Makeup is an acquired company based in New York City (United States), founded in 2015 by Dianna Ruth, Georgie Greville and Zanna Roberts Rassi. It operates as a Clean beauty and vegan makeup brand empowering self-expression and creativity. Milk Makeup has raised an undisclosed amount in funding from Main Post Partners and Amorepacific Group. The company has 892 active competitors, including 62 funded and 43 that have exited. Its top competitors include companies like Glossier, E.L.F Cosmetics and Sugar Cosmetics.

Company Details

Clean beauty and vegan makeup brand empowering self-expression and creativity. This is a cosmetics company rooted in community and self-expression, offering a range of clean, vegan, and cruelty-free makeup products. The brand's philosophy centers around using good ingredients to create effective and easy-to-use formulas. They offer various products across categories like primers, setting sprays, sticks, blush, eye, lip, face, and skincare. The company emphasizes empowering individuals to "Live Your Look®," focusing on what people do in their makeup rather than just how they wear it. They also have a VIP list, rewards program, and offer online exclusives. The company also donates a portion of its sales to The Center. The website offers login, account creation, order history, search functionality, and a shopping cart.

Website: milkmakeup.com
Social
Email ID: *****@milkmakeup.com
Phone Number: +1 **********
Part Of

Key Metrics

Founded Year

2015

Location

New York City, United States

Stage

Acquired

Latest Funding Round

Series A, Dec 17, 2019, $*****

Investors

Main Post Partners & 3 more

Ranked

16^th among 892 active competitors

Employee Count

550 as on Jun 30, 2026

Similar Companies

Renee Cosmetics & 474 more

Exit Details

Acquired by Waldencast (Nov 18, 2021)

View Milk Makeup's full profile

Milk Makeup is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MILK MAKEUP LLC CIN: 32064637492 , United States, Deadpooled	Aug 18, 2017	-	-	-

Milk Makeup got acquired by Waldencast on Nov 18, 2021.

Click here to take a look at Milk Makeup's acquisition in detail

Milk Makeup has raised funding over 2 rounds. Its first funding round was on Jan 09, 2017. Its latest funding round was a Series A round on Dec 17, 2019 for $*****. 3 investors participated in its latest round. Milk Makeup has 4 institutional investors.

Here is the list of recent funding rounds of Milk Makeup:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 17, 2019	1801786	Series A	8269429	5733338	7063899	6280835
Jan 09, 2017	9363566	Series A	8405334	5571135	Main Post Partners	6922865

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View details of Milk Makeup's funding rounds and investors

The founders of Milk Makeup are Dianna Ruth, Georgie Greville and Zanna Roberts Rassi.

Here are the details of Milk Makeup's key team members:

Dianna Ruth: Co-Founder & COO of Milk Makeup.
Contact Info: 1 email address
Georgie Greville: Co-Founder of Milk Makeup.
Contact Info: 1 email address
Zanna Roberts Rassi: Co-Founder of Milk Makeup.

View details of Milk Makeup's Founder profiles and Board Members

Milk Makeup's employee count trend

Milk Makeup has 550 employees as of Jun 26. Here is Milk Makeup's employee count trend over the years:

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Top competitors of Milk Makeup include Glossier, E.L.F Cosmetics and Sugar Cosmetics. Here is the list of Top 10 competitors of Milk Makeup, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
2nd	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
3rd	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$96.3M	India Quotient, A91 Partners & 71 others	63/100
4th	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
7th	Julep 2007, Seattle (United States), Acquired	Fuss-free beauty brand offering easy-to-use makeup and skincare products	$65.7M	Andreessen Horowitz, Altimeter Capital & 13 others	58/100
8th	Curology 2014, San Diego (United States), Series B	Provider of customized prescription skincare and hair treatments	$19.2M	Advance Venture Partners, Forerunner Ventures ... & 5 others	56/100
9th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Fidelity Investments ... & 5 others	55/100
10th	Drunk Elephant 2012, Houston (United States), Acquired	Manufacturer of skincare, haircare, and body care products	$8.33M	VMG Partners & 1 others	55/100
16th	Milk Makeup 2015, New York City (United States), Acquired	Clean beauty and vegan makeup brand empowering self-expression and creativity	-	ACG, Main Post Partners & 2 others	52/100