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Walla - About the company

Walla is a series A company based in San Diego (United States), founded in 2020 by Doug Hecht and Laura Munkholm. It operates as a Provider of software for managing fitness studios and optimizing profitability. Walla has raised $13M in funding from Industry Ventures. The company has 702 active competitors, including 53 funded and 31 that have exited. Its top competitors include companies like Mindbody, WellnessLiving and Life Fitness.

Company Details

Provider of software for managing fitness studios and optimizing profitability. The software offers features for client experience, studio management, reporting, sales, and marketing. It includes tools for branded applications, custom websites, client retention, and multi-location integrations. The software aims to provide insights and automate client re-engagement. It helps studios optimize scheduling and make data-driven decisions.
Email ID
*****@hellowalla.com
Phone Number
+1 **********
Key Metrics
Founded Year
2020
Location
San Diego, United States
Stage
Series A
Total Funding
$13M in 3 rounds
Latest Funding Round
Ranked
Employee Count
60 as on Jun 30, 2026
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Walla's funding and investors

Walla has raised a total funding of $13M over 3 rounds. Its first funding round was on Oct 17, 2020. Its latest funding round was a Series A round on Jul 14, 2022 for $*****. 5 investors participated in its latest round. Walla has 7 institutional investors.

Here is the list of recent funding rounds of Walla:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jul 14, 2022
5402702
Series A
4047481
4516536
4351279
3383605
Oct 01, 2021
8504019
Seed
3569092
5688091
6816552
9354232
Oct 17, 2020
1218039
Seed
3537332
5113332
2978610
4445589
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Walla's founders and board of directors

Founder? Claim Profile
The founders of Walla are Doug Hecht and Laura Munkholm. Doug Hecht is the CEO of Walla.
Here are the details of Walla's key team members:

Walla's employee count trend

Walla has 60 employees as of Jun 26. Here is Walla's employee count trend over the years:
Employee count trend for Walla
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Walla's Competitors and alternates

Top competitors of Walla include Mindbody, WellnessLiving and Life Fitness. Here is the list of Top 10 competitors of Walla, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Mindbody
Mindbody
2001, San Luis Obispo (United States), Acquired
Provider of SaaS-driven business management software for beauty salons and fitness centers
$118M
78/100
2nd
Logo for WellnessLiving
WellnessLiving
2012, Toronto (Canada), Late Stage
Developer of business management software for fitness and wellness industries
$46M
68/100
3rd
Logo for Life Fitness
Life Fitness
1977, Rosemont (United States), Acquired
Online store offering commercial and home fitness equipment
-
-
65/100
4th
Logo for PushPress
PushPress
2012, Los Angeles (United States), Series B
Provider of a SaaS-based platform for billing and membership management
$32.6M
59/100
5th
Logo for Virtuagym
Virtuagym
2008, Amsterdam (Netherlands), Series B
Online workout planner and nutrition management tool
$13.4M
57/100
6th
Logo for Upper Hand
Upper Hand
2015, Indianapolis (United States), Acquired
Provider of cloud-based gym management software
$11.1M
56/100
7th
Logo for Glofox
Glofox
2014, Dublin (Ireland), Acquired
Provider of gym and studio management software and custom mobile apps
$23M
55/100
8th
Logo for Fitbudd
Fitbudd
2021, Gurugram (India), Seed
Cloud based client management platform for personal trainers
$3.4M
54/100
9th
Logo for Zen Planner
Zen Planner
2006, Highlands (United States), Acquired
Business Management Suite for fitness centers
$11.2M
54/100
10th
Logo for Next Fit
Next Fit
2016, Criciuma (Brazil), Series A
Provider of cloud-based management software for gym studios
$9.58M
53/100
12th
Logo for Walla
Walla
2020, San Diego (United States), Series A
Provider of software for managing fitness studios and optimizing profitability
$13M
53/100
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Walla's Investments and acquisitions

Walla has made no investments or acquisitions yet.

Reports related to Walla

Here is the latest report on Walla's geography:

News related to Walla

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