Where is WardsAuto located?

WardsAuto is headquartered in Southfield, United States.

How many employees does WardsAuto have?

As of May 31, 2026, the latest employee count at WardsAuto is 23.

Where does WardsAuto rank among its competitors?

WardsAuto ranks 364th amongst 1337 active competitors, of which 26 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was AutoX, which secured an undisclosed amount in Apr, 2021.

Who are the top competitors of WardsAuto?

WardsAuto's top competitors include ZigWheels, Motorsport and TheDrive. Among them, AutoX secured the most recent funding round in April, 2021.

WardsAuto - 2026 Company Profile & Competitors

Company Details

Automotive journalism providing insights on vehicles, regulations, technology, and operations. It delivers in-depth journalism and insights into impactful news and trends shaping the automotive space. The newsletter and website offer comprehensive coverage of the automotive industry, focusing on vehicles, regulations, technology, and operations. It serves as a leading publication providing news, trends, and analysis for industry experts. It offers resources such as webinars, custom content, and press releases. It aims to inform, influence, and connect technology buyers and sellers within the automotive sector. The platform provides a range of topics including automakers, dealers, regulations, and emerging technologies. It offers newsletters, advertising opportunities, and licensing rights.

Website: www.wardsauto.com/
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Email ID: *****@wardsauto.com
Part Of

Key Metrics

Founded Year

1924

Location

Southfield, United States

Stage

Unfunded

Ranked

364^th among 1337 active competitors

Employee Count

23 as on May 31, 2026

Similar Companies

ZigWheels & 1496 more

View WardsAuto's full profile

WardsAuto is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
WARDS INC. CIN: 834594108 , United States, Active	Dec 31, 1999	-	3 (As on Dec 31, 2024)	-
Aston Prague s.r.o. CIN: 07030088 , Czech Republic, Active	Apr 10, 2018	-	-

WardsAuto has not raised any funding rounds yet.

WardsAuto's employee count trend

WardsAuto has 23 employees as of May 26. Here is WardsAuto's employee count trend over the years:

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Top competitors of WardsAuto include ZigWheels, Motorsport and TheDrive. Here is the list of Top 10 competitors of WardsAuto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ZigWheels 2008, Jaipur (India), Acquired	Online portal to find new and used car deals	-	-	59/100
2nd	Motorsport 1994, Miami (United States), Acquired	Global leader for online motorsports news, content, and multimedia	-	-	58/100
3rd	TheDrive 2007, New York City (United States), Acquired	Automotive news, car reviews, and culture stories for enthusiasts	$6M	-	56/100
4th	Bitauto 2000, Beijing (China), Acquired	Online platform for auto related information	$44.9M	Bertelsmann Asia Investments, Authosis Ventures ... & 10 others	55/100
5th	Truck Parts & Service 1966, Tuscaloosa (United States), Acquired	Internet-first media that provides content related to the automotive industry	-	-	52/100
6th	RoadStr 2017, Walnut (United States), Unfunded	App-based social platform for car enthusiasts	-	-	48/100
7th	Tonit 2016, Kelowna (Canada), Seed	App-based networking platform for motorcycle enthusiasts	$2.2M	Atrium Ventures, Valhalla Angels & 1 others	46/100
8th	Autotrader Cyprus Nicosia (Cyprus), Unfunded	Internet-first media that provides content-related to the automotive industry	-	-	45/100
9th	Autosport 1950, Richmond (United Kingdom), Acquired	Digital media platform focused on motorsports	-	-	44/100
10th	AutoX 2006, Delhi (India), Acquired	Internet-first media that provides content-related to the automotive industry	-	traveliconiq.com	44/100
364th	WardsAuto 1924, Southfield (United States), Unfunded	Automotive journalism providing insights on vehicles, regulations, technology, and operations	-	-	23/100