When was Wonderland Foods founded?

Wonderland Foods was founded in 2012 and raised its 1st funding round 13 years after it was founded.

Where is Wonderland Foods located?

Wonderland Foods is headquartered in Delhi, India. It is registered at PLOT NO. 818, GROUND FLOOR, BLK-E, DSIDC, NARELA, New Delhi, DELHI, Delhi, India, 110040.

Which legal entities is Wonderland Foods associated with?

Wonderland Foods is associated with Sun Organic Industries Private Limited and 1 other.

How many employees does Wonderland Foods have?

As of Aug 31, 2025, the latest employee count at Wonderland Foods is 24.

Is Wonderland Foods a funded company?

Wonderland Foods is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on Sep 19, 2025.

How much is Wonderland Foods worth?

The latest valuation of Wonderland Foods is $***** as of Sep 19, 2025.

When was the latest funding round of Wonderland Foods?

Wonderland Foods' latest funding was a $***** Series B round on Sep 19, 2025, with participation from 2 investors. Its primary sector is Food & Beverage Products. In India, the Food & Beverage Products sector has seen $348M in funding in 2026 to date.

What is the annual revenue of Wonderland Foods?

Annual revenue of Wonderland Foods is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2025

Where does Wonderland Foods rank among its competitors?

Wonderland Foods ranks 11th amongst 1448 active competitors, of which 57 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was Happilo, which secured $2.01M in Dec, 2025.

Who are the top competitors of Wonderland Foods?

Wonderland Foods' top competitors include Farmley, Lemonilo and Utz. Among them, Happilo secured the most recent funding round in December, 2025.

Wonderland Foods - 2026 Company Profile, Team, Funding, Competitors & Financials

Wonderland Foods is a series B company based in Delhi (India), founded in 2012. It operates as an Internet first brand of dried fruit & nuts. Wonderland Foods has raised $15.9M in funding from British International Investment and Asha, with a current valuation of $*****. The company has 1448 active competitors, including 57 funded and 94 that have exited. Its top competitors include companies like Farmley, Lemonilo and Utz.

Company Details

Internet first brand of dried fruit & nuts. It provides dry fruits like almonds, walnuts, cashews, raisins, pistachios are traditionally known to be the powerhouse of nutrients.

Website: wonderlandfoods.in
Social
Email ID: *****@wonderlandfoods.in
Phone Number: +91 **********
Registered Address: PLOT NO. 818, GROUND FLOOR, BLK-E, DSIDC, NARELA, New Delhi, DELHI, Delhi, India, 110040

Key Metrics

Founded Year

2012

Location

Delhi, India

Stage

Series B

Total Funding

$15.9M in 1 round

Latest Funding Round

Series B, Sep 19, 2025, $*****

Post Money Valuation

$***** as on Sep 19, 2025

Investors

British International Investment & 1 more

Ranked

11^th among 1448 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2025

Employee Count

24 as on Aug 31, 2025

Similar Companies

Nutraj & 1131 more

View Wonderland Foods' full profile

Wonderland Foods is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Sun Organic Industries Private Limited CIN: U46305DL1985PTC021842 , India, Active	Aug 21, 1985	₹500 - ₹1,000 Cr (As on Mar 31, 2025)	26 (As on Feb 01, 2026)
WONDERLAND FOODS PRIVATE LIMITED CIN: U15400DL2020PTC359666 , India, Active	Jan 01, 2020	₹10 - ₹50 Cr (As on Mar 31, 2025)	-

Wonderland Foods has raised a total funding of $15.9M over 1 round. Its latest funding round was a Series B round on Sep 19, 2025 for $*****. 2 investors participated in its latest round. Wonderland Foods has 2 institutional investors.

Here is the list of recent funding rounds of Wonderland Foods:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 19, 2025	4958184	Series B	8390781	1997622	6732567	8970154

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Wonderland Foods' Board of Directors

Wonderland Foods's board has 8 active members. Aditi Gupta and Anubhav Gupta are part of team and Rakesh Kumar Gupta, Sudhir Kumar, Suniti Gupta, Ram Surat, Avni Goel and Rakesh Kumar Gupta are independent board members.

Here is the list of Wonderland Foods' board of directors:

Name	Type	Representing	Status	Duration
Anubhav Gupta	Team	-	Current	6y 11m
k{zrnwb	Investor	-	Past	7y 8m
Rakesh Kumar Gupta	Independent board member	-	Current	6y 8m
s{ttzdt	Independent board member	-	Current	7y 9m
ludbrwo	Independent board member	-	Current	6y 6m
dhqcfvk	Independent board member	-	Current	1y 6m
hbvlrfu	Independent board member	-	Current	7y 5m
pewtcz{	Independent board member	-	Past	3y 6m

Wonderland Foods' employee count trend

Wonderland Foods has 24 employees as of Aug 25. Here is Wonderland Foods's employee count trend over the years:

Employee count trend for Wonderland Foods

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Top competitors of Wonderland Foods include Farmley, Lemonilo and Utz. Here is the list of Top 10 competitors of Wonderland Foods, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Farmley 2017, Noida (India), Series C	Online retailer of assorted nuts, seeds, dried fruits, and mixes	$56.9M	L Catterton, Omnivore & 19 others	70/100
2nd	Lemonilo 2015, Jakarta (Indonesia), Series C	Platform offering multi-category grocery supplies	$36M	Sofina, Peak XV Partners & 3 others	68/100
3rd	Utz 1921, Hanover (United States), Public	Provider of snack brand that offers a customizable variety pack of their products	-	Metropoulos, Prospect Capital & 5 others	68/100
4th	Happilo 2016, Bengaluru (India), Series B	Manufacturer of dry fruits nuts seeds berries and snack products	$49.9M	A91 Partners, RKWI & 5 others	62/100
5th	Yellow Diamond 2003, Indore (India), Acquired	Manufactures and sells package snacks like chips, savouries and puffs	$40.7M	Peak XV Partners, Palak Vincom & 10 others	58/100
6th	LesserEvil 2004, Danbury (United States), Acquired	Retailer of organic popcorn, moonions, space balls, and kids' snacks	$19.1M	InvestEco, Litani Ventures & 3 others	57/100
7th	Too Yumm 2016, Kolkata (India), Unfunded	Brand of savory snacks	-	-	57/100
8th	Nutraj 1926, Noida (India), Series C	Internet first brand of nuts, dry fruits, seeds, and spices	$29.4M	Ackermans & van Haaren, Venturi Partners	51/100
9th	BranchOut Food 2019, Bend (United States), Public	Brand of dried fruits & snacks	-	-	50/100
10th	Gopal Snacks 1999, Rajkot (India), Public	Internet first brand of namkeen, wafers, and snacks	$355K	Axis Growth, Jayant Food Products & 53 others	47/100
11th	Wonderland Foods 2012, Delhi (India), Series B	Internet first brand of dried fruit & nuts	$15.9M	British International Investment, Asha	47/100

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Founders (largest shareholder) own 82.27%, Funds own 13.73%, Enterprises own 0.01% and ESOP Pool own 4.00%. The net worth of Wonderland Foods's founders is INR 839Cr as of Sep 19, 2025.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	82.27%	839Cr	3418543	7171744	3818272	8135969
Fund	13.73%	140Cr	2217389	2662486	3438148	4814564
British International Investment	1623599	3851286	8420025	8747858	5902574	1283621
Asha	730	354	584	100	645	175
Enterprise	0.01%	5.59L	0	0	0	0
ESOP Pool	4.00%	40.8Cr	751	941	368	229
Total	100.00%	1,020Cr	2997292	5740151	8359679	1631339