Yellow Diamond - About the company
Yellow Diamond is an acquired company based in Indore (India), founded in 2003 by Arvind Mehta, Amit Kumat and Apoorva Kumat. It operates as a Manufactures and sells package snacks like chips, savouries and puffs. Yellow Diamond has raised $40.7M in funding from Peak XV Partners and Palak Vincom, with last known valuation of $*****. The company has 540 active competitors, including 53 funded and 15 that have exited. Its top competitors include companies like Yoga Bar, Open Secret and Meal of the Moment.
Company Details
Manufactures and sells package snacks like chips, savouries and puffs. The company emphasizes quality, taste, and tradition, reaching millions of consumers daily through sustainable manufacturing practices and a wide distribution network of retail outlets across. It made INR 400 crore in revenue in 2011 and reached INR 800 Cr revenue in 2016. Raised funding from Sequoia Capital in April 2014 to ramp up expansion and to start a new manufacturing line.
- Website
- www.yellowdiamond.in/
- Email ID
- *****@yellowdiamond.in
- Phone Number
- +91 **********
- Registered Address
- KHASRA NO 378/2, NEMAWAR ROAD, NEAR MAKRAND HOUSE, INDORE, Madhya Pradesh, India, 452020
Key Metrics
Founded Year
2003
Location
Indore, India
Stage
Acquired
Total Funding
$40.7M in 7 rounds
Latest Funding Round
Last Known Valuation
$***** as on Feb 18, 2014
Investors
Ranked
11th among 540 active competitors
Annual Revenue
₹1,000+ Cr as on Mar 31, 2025
Employee Count
596 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Acquired by Authum (Jan 02, 2025)
Legal entities associated with Yellow Diamond
Yellow Diamond is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PURE N SURE FOOD BITES PRIVATE LIMITED CIN: U15440MP2011PTC027377 , India, Amalgamated | Dec 27, 2011 | ₹10 - ₹50 Cr (As on Mar 31, 2019) | - | |
PRATAAP SNACKS LIMITED CIN: L15311MP2009PLC021746 , India, Active | Mar 23, 2009 | ₹1,000+ Cr (As on Mar 31, 2025) | 1153 (As on Mar 01, 2026) |
Yellow Diamond's acquisition details
Yellow Diamond got acquired by Authum and Mahi Madhusudan Kela on Jan 02, 2025.
Click here to take a look at Yellow Diamond's acquisition in detail
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Yellow Diamond's funding and investors
Yellow Diamond has raised a total funding of $40.7M over 7 rounds. Its first funding round was on Aug 17, 2009. Its latest funding round was a Post IPO round on Feb 11, 2025 for $*****. 1 investor participated in its latest round. Yellow Diamond has 8 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of Yellow Diamond:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 11, 2025 | 8601390 | Post IPO | 6508634 | 5039210 | 2869482 | 5851369 |
Jun 2016 | 8731978 | Series A | 6303703 | 2521028 | 7273941 | |
Feb 18, 2014 | 2296974 | Series A | 1457722 | 1554303 | 9898504 |
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Yellow Diamond's founders and board of directors
Founder? Claim ProfileThe founders of Yellow Diamond are Arvind Mehta, Amit Kumat and Apoorva Kumat. Amit Kumat is the CEO of Yellow Diamond.
Here are the details of Yellow Diamond's key team members:
- Arvind Mehta: Co-Founder of Yellow Diamond. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Amit Kumat: Co-Founder & CEO of Yellow Diamond. They are also an angel investor in 4 startups and serve on the board of 1 company.
- Apoorva Kumat: Co-Founder of Yellow Diamond. They serve on the board of 1 company.
Yellow Diamond's Board of Directors
Yellow Diamond's board has 6 active members. Arvind Mehta, Amit Kumat and Apoorva Kumat are part of team and Chetan Kumar Mathur, Bharadwaj Thiruvenkata Venkatavaraghavan and Venu Vashista are independent board members.Here is the list of Yellow Diamond's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 15y 3m | |
Team | - | Current | 15y 3m | |
Team | - | Current | 7y 10m | |
Independent board member | - | Current | 8y 0m | |
zfl{aoh | Independent board member | - | Current | 9y 8m |
rwzowgz | Independent board member | - | Current | 9y 3m |
View details of Yellow Diamond's Founder profiles and Board Members
Yellow Diamond's employee count trend
Yellow Diamond has 596 employees as of Sep 26. Here is Yellow Diamond's employee count trend over the years:
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Yellow Diamond's Competitors and alternates
Top competitors of Yellow Diamond include Yoga Bar, Open Secret and Meal of the Moment. Here is the list of Top 10 competitors of Yellow Diamond, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Platform offering protein based food products | $23.6M | 75/100 | ||
2nd | Open Secret 2019, Mumbai (India), Series C | Internet first brand of healthy snacks and food products | $17.5M | 72/100 | |
3rd | Meal of the Moment 2017, Mumbai (India), Series A | Brand of ready-to-eat Indian snacks and meals | $6M | 70/100 | |
4th | Manufacturer of packaged snacks excluding palm oil and white sugar | $5.52M | 63/100 | ||
5th | Internet first brand of desi snacks and sweets | $17.6M | 63/100 | ||
6th | Brand of multi category snacks | $22.8M | 62/100 | ||
7th | Manufacturer of traditional snacks including bhujia papad and sweet products | $53.1M | 61/100 | ||
8th |  Eat Better 2020, Jaipur (India), Seed | Internet first brand offering multi category healthy products | $4.88M | 61/100 | |
9th | Manufacturer of waffle-based confectionery and snack products | $3.64M | 59/100 | ||
10th | Internet first brand of snacks, sweets, beverages and ready-to-eat meals | $3.36M | 59/100 | ||
11th | Yellow Diamond 2003, Indore (India), Acquired | Manufactures and sells package snacks like chips, savouries and puffs | $40.7M | 58/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Yellow Diamond's competitors? Click here to see the top ones
Yellow Diamond's Investments and acquisitions
Yellow Diamond has acquired Avadh. Yellow Diamond has not made any investments as of now.Reports related to Yellow Diamond
Here is the latest report on Yellow Diamond's sector:
News related to Yellow Diamond
Filter this list•
Indore-based Pratap Snacks becomes associate company of Authum Investment & InfrastructureNew Indian Express•Feb 26, 2025•Yellow Diamond, Authum
•
Authum Invst, Mahi Madhusudan Kela Receive Cci's Nod To Acquire In Prataap SnacksNewsDrum•Dec 31, 2024•Authum, Yellow Diamond
•
Authum Investment, Mahi Madhusudan Kela to acquire 46.85 pc stake in Prataap SnacksNewsDrum•Sep 27, 2024•Yellow Diamond, Authum, Peak XV Partners
•
Yellow Diamond-maker Prataap Snacks gets new promoters as Peak XV exitsVCCircle•Sep 27, 2024•Authum, Yellow Diamond
•
Authum Investment, Mahi Kela to acquire 46.85 pc stake in Prataap Snacks for Rs 846.6 croreNewsDrum•Sep 27, 2024•Authum, Yellow Diamond, Cyril Amarchand Mangaldas, Peak XV Partners
•
Investor duo acquires minority stake in India’s Prataap SnacksJust-Food•Sep 27, 2024•Yellow Diamond, Authum
•
Candytoy expects Rs 450 cr turnover by FY26, to divest 10 pc stake at Rs 900-cr valuationIndiatimes•Aug 25, 2024•Colgate, PUMA, Yellow Diamond, Vistara
•
JITO Incubation Centre Supported Select Brands Secures INR 6.5 Crore FundingSMEStreet.in•May 08, 2024•JITO Incubation & Innovation Foundation, Airen Group, We Founder Circle, Yellow Diamond and 5 others
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ITC mulls 47% stake acquisition in Prataap Snacks, eyes market share growthSnackfax•Feb 22, 2024•ITC, Yellow Diamond, Peak XV Partners, avadhsnacks.com and 1 other
•
Haldiram's seeks to buy Indian chips maker Prataap SnacksIndiatimes•Jan 18, 2024•Haldiram, Yellow Diamond, Haldirams
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