About Consumer sector in India
The Consumer sector in India comprises 94.8K companies, including 6.63K funded companies having collectively raised $114B in venture capital money and private equity. Out of these, 1.79K are Series A+ funded, and 58 have achieved unicorn status.
Consumer sector in India has seen 820 acquisitions and 178 IPOs.
This sector includes companies providing products and services to consumers through technology.
Consumer sector is also known as Consumer IT or Consumer Technology.
Companies that provide ecommerce platforms to consumers to buy products and companies that provide tech based services solutions to consumers. Also includes tech based sports solutions, mobile apps, productivity tools, etc that are used directly by consumers. Companies that provide solutions to businesses i.e., both products and services are excluded.
Top Consumer Companies in India
There are 94,806 Consumer startups in India which include Flipkart, Swiggy, Lenskart, Nykaa, Shiprocket. Out of these, 6,634 startups are funded, with 1,789 having secured Series A+ funding, and 58 achieving unicorn status.
2026 has seen the creation of 1,853 Consumer startups in India. Over the past 10 years, an average of 4,829 new companies have been launched annually. Notably, several of these startups have been founded by alumni of IIT Delhi, IIT Bombay and BITS Pilani.
Here is the list of top Consumer startups in India
1. Flipkart
Online retailer of various products including electronics, fashion, and groceries. The business provides an array of items such as mobile devices, laptops, televisions, and home appliances. Customers can also find clothing, footwear, beauty products, and home furnishings. Additionally, the retailer offers grocery items, baby care products, and sports equipment.
Key facts about Flipkart
- Founded Year: 2007
- Location: Bengaluru (India)
- Stage: Acquired
- Total Funding till date: $12.1B
- Investors: Tiger Global Management, Naspers and 126 Others
- Latest Funding Round: Series J, May 25, 2024, $*****
- Tracxn Score: 89/100 What is this?
- Competitors Rank: 1 of 2,896 Competitors
2. Swiggy
Online platform that enables users to order food, groceries, and dining‑out options. It coordinates pickup and delivery services for a wide range of restaurants and retail partners.
Key facts about Swiggy
3. Lenskart
Online eyewear retailer offering a range of eyeglasses, sunglasses, and contact lenses for sale. It is an eyewear company offering a wide range of eyeglasses, sunglasses, and contact lenses through its e-commerce platform and physical stores. The company utilizes technology-driven features such as 3D try-on and prescription services to enhance customer experience.
Key facts about Lenskart
- Founded Year: 2008
- Location: Gurugram (India)
- Stage: Public
- Total Funding till date: $981M
- Investors: Unilazer Ventures, TPG and 55 Others
- Latest Funding Round: Series I, Jul 21, 2023, $*****
- Tracxn Score: 88/100 What is this?
- Competitors Rank: 1 of 84 Competitors
4. Nykaa
Retailer of cosmetics, skincare, haircare, and beauty accessories via online channels. The company provides various face serums, toners, hair serums, and exfoliators. It offers trending makeup and routines. The business model includes new product launches and beauty advice.
Key facts about Nykaa
5. Shiprocket
Provider of e-commerce shipping, fulfillment, marketing, and financial services. The business offers tools for domestic and cross-border shipping, including integrations with courier partners. Fulfillment services encompass warehousing, packaging, and shipping. Marketing solutions include checkout optimisation and customer engagement tools. Financial services provide capital and credit score assessment.
Key facts about Shiprocket
- Founded Year: 2012
- Location: Delhi (India)
- Stage: Public
- Total Funding till date: $322M
- Investors: Temasek, Bertelsmann India Investments and 63 Others
- Latest Funding Round: Series E, Dec 23, 2024, $*****
- Tracxn Score: 87/100 What is this?
- Competitors Rank: 1 of 1,521 Competitors
Companies founded year-on-year in the Consumer sector in India
1,853 new startups have been founded so far in 2026 in the Consumer sector in India. 8,841 Consumer startups in India were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 1,853 |
2025 | 1,915 |
2024 | 3,712 |
2023 | 4,487 |
2022 | 5,096 |
2021 | 7,084 |
2020 | 8,841 |
2019 | 6,114 |
2018 | 4,814 |
2017 | 4,381 |
Stage-wise distribution of Consumer sector companies in India
Out of the total 94,806 Consumer companies in India, 6,634 have secured funding. Among them, 1,789 have reached Series A or higher, and 1,323 to Series B or beyond.
Founded - 94,806
Funded - 6,634
Series A+ - 1,789
Series B+ - 1,323
Series C+ - 1,168
Company Stage | No. of companies |
|---|---|
Founded | 94,806 |
Funded | 6,634 |
Series A+ | 1,789 |
Series B+ | 1,323 |
Series C+ | 1,168 |
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Funding Trends in the Consumer sector in India
Total funding year-on-year in the Consumer sector in India
The Consumer sector in India saw a total funding of more than $95B in the last 10 years. The most amount of funding was in 2021 at more than $24.8B. There has been a total funding of $3.09B in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $3.09B |
2025 | $9.5B |
2024 | $7.5B |
2023 | $5.91B |
2022 | $11B |
2021 | $24.8B |
2020 | $7.01B |
2019 | $9.08B |
2018 | $8.11B |
2017 | $8.94B |
Recent Funding Rounds in Consumer in India
In the year 2026, till September 2026, Consumer companies in India have raised $2.9B in equity funding across 484 rounds.
In the same period last year (i.e. till September 2025), Consumer companies in India had raised $3.21B across 746 rounds.
So, 2026 has seen a 9.53% drop in funding in Consumer companies in India as compared to 2025.
Here are some recent, important funding rounds in Consumer companies in India:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series A | 9182 | Sep 30, 2026 | ||
Seed | 7017 | Sep 29, 2026 | ||
Seed | 6401 | Sep 28, 2026 | ||
Seed | 6191 | Sep 28, 2026 | ||
Seed | 6535 | Sep 28, 2026 |
Top Investors in Consumer in India
Accel is the top investor in Consumer companies in India based on number of companies invested.
Here are some top investors in Consumer companies in India:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Palo Alto (United States) | ||
Menlo Park (United States) | ||
Bengaluru (India) | ||
Cambridge (United States) | ||
Bengaluru (India) |
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M&A activity in Consumer sector in India
In the year 2026, till September 2026, 47 acquisitions happened in Consumer sector in India. Last year, in 2025, a total of 48 acquisitions happened in Consumer sector in India.
Here are some recent, important acquisitions in Consumer sector in India:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Sep 25, 2026 | ||
Business Acquisition | Sep 15, 2026 | ||
Business Acquisition | Aug 18, 2026 | ||
Business Acquisition | Aug 14, 2026 | ||
Business Acquisition | Aug 04, 2026 |
Acquisition trends in Consumer sector in India
Here are the acquisition trends in Consumer sector in India:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 47 |
2025 | 48 |
2024 | 36 |
2023 | 56 |
2022 | 86 |
2021 | 99 |
2020 | 43 |
2019 | 59 |
2018 | 76 |
2017 | 65 |
IPOs in Consumer in India
In the year 2026, till September 2026, 11 IPOs happened in Consumer sector in India.
Here are some recent, important IPOs in Consumer sector in India:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Sep 17, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Sep 07, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Aug 19, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) | |
Jul 23, 2026 | Bombay Stock Exchange (BSE) | |
Jul 01, 2026 | Bombay Stock Exchange (BSE), National Stock Exchange (NSE) |
Colleges which produce the most Consumer companies in India
Companies founded by alumni from top colleges in the Consumer in India
Most number of Consumer startups in India have been founded by alumni from IIT Delhi, IIT Bombay and BITS Pilani.
College | No. of companies |
|---|---|
IIT Delhi | 652 |
IIT Bombay | 510 |
BITS Pilani | 448 |
IIT Kharagpur | 382 |
IIM Ahmedabad | 310 |
IIT Kanpur | 306 |
Indian School of Business | 291 |
IIT Roorkee | 255 |
IIM Calcutta | 242 |
IIM Bangalore | 228 |
Total funding in Consumer companies founded by alumni from top colleges in India
In the last 10 years, IIT Delhi graduates' Consumer companies in India have raised the most funding among top colleges. IIT Bombay alumni are second, and IIT Kharagpur alumni are third.
College | Total Funding |
|---|---|
IIT Delhi | $36.7B |
IIT Bombay | $14.2B |
IIT Kharagpur | $13.2B |
IIM Ahmedabad | $13B |
IIM Calcutta | $9.42B |
Indian School of Business | $9.31B |
BITS Pilani | $8.02B |
IIT Kanpur | $7.58B |
IIT Madras | $6.57B |
IIT Roorkee | $4.92B |
Top News in Consumer in India
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Flipkart Boosts Warehousing by 50% and Adds New Hubs for Big Billion Days SaleDeccan Herald•Sep 29, 2026•Flipkart
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DesignCafe Expands Nationwide Retail Footprint with New Bengaluru Experience CentreOdishaDiary•Sep 26, 2026•Design Cafe
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YouTube Shopping Expands in India with New AI Tools and Increased Creator PayoutsMobility India•Sep 24, 2026•YouTube, Tata CLiQ, Snapdeal, Ajio and 2 others
