About Pet Tech sector in UK & Ireland
The Pet Tech sector in UK & Ireland comprises 948 companies, including 62 funded companies having collectively raised $840M in venture capital money and private equity. Out of these, 41 are Series A+ funded.
Pet Tech sector in UK & Ireland has seen 22 acquisitions and 10 IPOs.
This sector includes companies providing e-commerce and tech solutions related to pets such as dogs, cats, pet reptiles, etc.
Pet Tech sector is also known as Pet Care Ecommerce.
Companies providing e-commerce platforms for buying pets & pet supplies, online-first service platforms for pets, pet-related software solutions, tech devices, and content platforms related to pets are included in this sector. Offline pet stores, horizontal e-Commerce companies, pet pharma companies, veterinary software solutions, pet breeding services, tech solutions focused on livestock and other animals are excluded.
Top Pet Tech Companies in UK & Ireland
There are 948 Pet Tech startups in UK & Ireland which include Butternut Box, KatKin, Tails.com, PawSquad, PetLab. Out of these, 62 startups are funded, with 41 having secured Series A+ funding.
2026 has seen the creation of 1 Pet Tech startup in UK & Ireland. Over the past 10 years, an average of 35 new companies have been launched annually. Notably, several of these startups have been founded by alumni of INSEAD, Columbia University and Harvard Business School.
Here is the list of top Pet Tech startups in UK & Ireland
Manufacturer of fresh food products for dogs and domestic cats. These meals consist of human-quality meat, fish, and vegetables that are steam-cooked to maintain nutritional content. The products are frozen to preserve freshness and are delivered directly to consumers. The menu includes various recipes designed to meet the dietary requirements of pets at different life stages. Additional offerings include supplements, dental sticks, and various treats. The preparation process avoids excessive processing methods to ensure the food remains digestible. Customers manage their recurring orders through an online platform or mobile application.
Key facts about Butternut Box
- Founded Year: 2016
- Location: Dublin (Ireland)
- Stage: Series E
- Total Funding till date: $477M
- Investors: L Catterton, White Star Capital and 45 Others
- Latest Funding Round: Conventional Debt, May 20, 2025, $*****
- Tracxn Score: 70/100 What is this?
- Competitors Rank: 1 of 22 Competitors
2. KatKin
Internet first brand offering subscription-based pet foods. The user has to fill in details about age, weight, activity level, health conditions, current body shape, and more. The platform provides tailored nutrition pet food based on the details provided by the user. The company claims that the products are handmade, and don't include fillers or preservatives.
Key facts about KatKin
- Founded Year: 2019
- Location: London (United Kingdom)
- Stage: Series C
- Total Funding till date: $72M
- Investors: Verlinvest, Octopus Ventures and 4 Others
- Latest Funding Round: Series C, Dec 16, 2025, $*****
- Tracxn Score: 66/100 What is this?
3. Tails.com
Tails provide freshly-blended, tailor-made dry food for dogs. Their products are optimized for an individual dog and they provide the ideal nutrition based on all requirements and preferences: breed (including cross-breeds), lifestage, physical condition, energy level, flavor preferences, health issues and dietary exclusions. They even gradually adapt the blend over time as the concerned dog ages and his nutritional requirements change naturally. Pet parents get a menu card every month with a full breakdown of their dog’s feeding plan. They even provide a bespoke Perfect Portion Scoop with individual dog’s own setting to ensure he gets the correct calories every day. Pet parents can opt for monthly delivery and can cancel anytime.
Key facts about Tails.com
- Founded Year: 2013
- Location: London (United Kingdom)
- Stage: Acquired
- Total Funding till date: $7.82M
- Investors: Draper Esprit, JamJar Investments and 2 Others
- Latest Funding Round: Series A, 2015, $*****
- Tracxn Score: 65/100 What is this?
- Competitors Rank: 2 of 18 Competitors
4. PawSquad
PawSquad is an app-based vet service marketplace. The app enables pet owners to have round-the-clock access to their own dedicated family vets. Pet parents can book a vet appointment for a home visit or talk/video call with verified vets on the phone. They claim to charge similar fees as a clinic visit and payment is made through the app itself. Prescriptions can also be ordered through the app and received at home. PawSquad also operates a Lost and Found network to help pet parents recover lost pets.
Key facts about PawSquad
- Founded Year: 2014
- Location: London (United Kingdom)
- Stage: Acquired
- Total Funding till date: $5.34M
- Investors: Gecad Ventures and Direct Line Insurance Group
- Latest Funding Round: Seed, Apr 12, 2019, $*****
- Tracxn Score: 58/100 What is this?
- Competitors Rank: 1 of 25 Competitors
5. PetLab
Provider of supplies, treats, snacks, and chews for dogs. It offers a range of products, including probiotic chews, dental formulas, joint care chews, and itch relief chews. It also allow customers to engage with the company through their website and social media platforms.
Key facts about PetLab
- Founded Year: 2018
- Location: New York City (United States)
- Stage: Acquired
- Tracxn Score: 57/100 What is this?
- Competitors Rank: 3 of 230 Competitors
Companies founded year-on-year in the Pet Tech sector in UK & Ireland
1 new startup has been founded so far in 2026 in the Pet Tech sector in UK & Ireland. 72 Pet Tech startups in UK & Ireland were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 1 |
2025 | 4 |
2024 | 9 |
2023 | 25 |
2022 | 33 |
2021 | 65 |
2020 | 72 |
2019 | 58 |
2018 | 46 |
2017 | 40 |
Stage-wise distribution of Pet Tech sector companies in UK & Ireland
Out of the total 948 Pet Tech companies in UK & Ireland, 62 have secured funding. Among them, 41 have reached Series A or higher, and 37 to Series B or beyond.
Founded - 948
Funded - 62
Series A+ - 41
Series B+ - 37
Series C+ - 36
Company Stage | No. of companies |
|---|---|
Founded | 948 |
Funded | 62 |
Series A+ | 41 |
Series B+ | 37 |
Series C+ | 36 |
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Funding Trends in the Pet Tech sector in UK & Ireland
Total funding year-on-year in the Pet Tech sector in UK & Ireland
The Pet Tech sector in UK & Ireland saw a total funding of more than $805M in the last 10 years. The most amount of funding was in 2023 at more than $362M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $151M |
2024 | $21.5M |
2023 | $362M |
2022 | $42.9M |
2021 | $124M |
2020 | $36.5M |
2019 | $27.9M |
2018 | $24.8M |
2017 | $9.85M |
Recent Funding Rounds in Pet Tech in UK & Ireland
In the year 2025, till December 2025, Pet Tech companies in UK & Ireland have raised $66.3M in equity funding across 5 rounds.
In the same period last year (i.e. till October 2024), Pet Tech companies in UK & Ireland had raised $21.5M across 9 rounds.
So, 2025 has seen a 208.12% rise in funding in Pet Tech companies in UK & Ireland as compared to 2024.
Here are some recent, important funding rounds in Pet Tech companies in UK & Ireland:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series C | 6718 | Dec 16, 2025 | - | |
Seed | 6415 | Oct 29, 2025 | and 3 more | |
Angel | 6145 | Jul 22, 2025 | - | |
Series A | 1393 | Apr 07, 2025 | - | |
Seed | 2724 | Mar 27, 2025 |
Top Investors in Pet Tech in UK & Ireland
L Catterton is the top investor in Pet Tech companies in UK & Ireland based on number of companies invested.
Here are some top investors in Pet Tech companies in UK & Ireland:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Greenwich (United States) | ||
Sunnyvale (United States) | - | |
London (United Kingdom) | ||
Toronto (Canada) | - | |
Menlo Park (United States) | - |
M&A activity in Pet Tech sector in UK & Ireland
In the year 2026, till June 2026, 2 acquisitions happened in Pet Tech sector in UK & Ireland. Last year, in 2025, a total of 5 acquisitions happened in Pet Tech sector in UK & Ireland.
Here are some recent, important acquisitions in Pet Tech sector in UK & Ireland:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Jun 03, 2026 | ||
Business Acquisition | Mar 02, 2026 | ||
Business Acquisition | Apr 29, 2025 | ||
Business Acquisition | Apr 08, 2025 | ||
Business Acquisition | Feb 27, 2025 |
Acquisition trends in Pet Tech sector in UK & Ireland
Here are the acquisition trends in Pet Tech sector in UK & Ireland:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 2 |
2025 | 5 |
2024 | 2 |
2023 | 2 |
2022 | 1 |
2021 | 4 |
2020 | 2 |
2019 | 1 |
2018 | 3 |
2017 | - |
Colleges which produce the most Pet Tech companies in UK & Ireland
Companies founded by alumni from top colleges in the Pet Tech in UK & Ireland
Most number of Pet Tech startups in UK & Ireland have been founded by alumni from INSEAD, Columbia University and Harvard Business School.
College | No. of companies |
|---|---|
INSEAD | 4 |
Columbia University | 1 |
Harvard Business School | 1 |
Harvard University | 1 |
The University of Edinburgh | 1 |
University of Manchester | 1 |
University of Toronto | 1 |
Total funding in Pet Tech companies founded by alumni from top colleges in UK & Ireland
In the last 10 years, INSEAD graduates' Pet Tech companies in UK & Ireland have raised the most funding among top colleges. Columbia University alumni are second, and The University of Edinburgh alumni are third.
College | Total Funding |
|---|---|
INSEAD | $97.6M |
Columbia University | $18M |
The University of Edinburgh | $4.06M |
Harvard Business School | $560K |
Harvard University | $560K |
University of Toronto | $20K |
University of Manchester | - |
Top News in Pet Tech in UK & Ireland
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Tails.com Partners With Metapack to Improve Delivery Service for UK Pet OwnersRetail Technology Innovation Hub•Nov 05, 2025•Tails.com, MetaPack
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Kanine launches in India, partners with Myntra to boost salesFashion Network•Aug 25, 2023•Kanine, Myntra
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Paleo Ridge expands into Sainsbury’s storesPet Food Processing•May 18, 2023•Paleo Ridge, Sainsbury's
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