About I2A
I2A is a venture capital firm founded in 2007. It is primarily based out of Chicago, United States. As of May 2013, I2A has invested in 13 companies. It primarily invests in Series A round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to Consumer and HealthTech. Most recently it participated in the $***** Series A round of SimpleRelevance Overall, I2A portfolio has seen 9 acquisitions including key companies like SoCore Energy, Base CRM and Power2Switch. A lot of funds co-invest with I2A, with names like HPA sharing a substantial percentage of its portfolio.Key Metrics
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Series A, Seed & 1 more
Portfolio Acquisitions
I2A's List of Top Investments
I2A has a portfolio of 13 companies. Their most notable investments are in Base CRM and Shiftgig.Their portfolio spans across and United States. They have invested in Enterprise Applications, Consumer, HealthTech and 12 other sectors, across stages such as Series A, Seed and 1 more. Here is the list of top investments by I2A:SoCore Energy offers services of commercial rooftop installations. The company caters to multi-site retailers, REITs and industrial clients. The company also offers solar finance services, management and monitoring engineering and design and other services
Key facts about SoCore Energy
- Founded Year: 2008
- Location: Chicago (United States)
- Stage: Acquired
- Total Funding till date: $10.5M
- Employee Count: 5 as on May 31, 2026
- Investors: Lightbank, 7wire Ventures and 3 Others
- Latest Funding Round: Series A, Feb 28, 2012, $*****
- Highlight: Acquired
2. Retrofit
Retrofit is an online weight management program that offers expert-led advice through medical research and clinical data.The platform provides tools such as private online dashboards, mobile app and Fitbit wireless devices to track activity, exercise, food intake, weight and sleep, and one-on-one coaching and peer learning. They also offer programs for corporate wellness.
Key facts about Retrofit
- Founded Year: 2011
- Location: Chicago (United States)
- Stage: Deadpooled
- Total Funding till date: $23M
- Employee Count: 84 as on Dec 31, 2018
- Investors: Echo Health Ventures, Chicago Ventures and 30 Others
- Latest Funding Round: Series B, Apr 25, 2016, $*****
3. Base CRM
Base is a web-based, mobile-enabled sales management application for sales analytics, lead management and customer records management. The product also offers mobile geo-location services to find customers in real time, BaseVoice to make calls and capture calls from any device, sales pipeline tracking, tracking sales goals, contact and account management for each sale, lead management integrated with social networks along with insights visualization tools. Integrates with Google, Facebook, Dropbox, Outlook etc. It offers a subscription-based pricing policy. Its major clients are Expensify, Blue Raven Solar, and Museum Hack.
Key facts about Base CRM
- Founded Year: 2009
- Location: Chicago (United States)
- Stage: Acquired
- Total Funding till date: $52.9M
- Employee Count: 1 as on Mar 31, 2026
- Investors: RRE Ventures, Tenaya Capital and 9 Others
- Latest Funding Round: Series C, Sep 29, 2015, $*****
- Highlight: Acquired
4. Power2Switch
Provider of electricity switching and comparison solutions for residential and commercial customers. The company offers electricity cost reduction, energy monitoring, and management solutions. It allows users to enter a Zip Code on the platform that displays a list of electricity providers with price details.
Key facts about Power2Switch
- Founded Year: 2010
- Location: Chicago (United States)
- Stage: Acquired
- Total Funding till date: $1.58M
- Employee Count: 1 - 10 as on Jul 01, 2024
- Investors: OCA Ventures, Techstars and 6 Others
- Latest Funding Round: Series A, Dec 05, 2011, $*****
- Highlight: Acquired
5. UpCity
UpCity (Formerly DIYSEO) provides a SaaS based SEO software for agencies and small businesses to help them get their clients online and generate leads. Features include Local SEO, Social media marketing, online reputation management, campaign management and marketing workflow automation for managing, assigning and distributing tasks across multiple campaigns. Also offers White Label SEO solutions.
Key facts about UpCity
- Founded Year: 2009
- Location: Iowa City (United States)
- Stage: Series A
- Total Funding till date: $4M
- Employee Count: 20 as on May 31, 2026
- Investors: Chicago Ventures, FireStarter Fund and 5 Others
- Latest Funding Round: Series A, Jan 16, 2013, $*****
- Highlight: Editors' Pick
I2A's Investments by Stage
I2A has made 8 investments in Series A stage with an average round size of $2.28M, 3 investments in Seed stage with an average round size of $1.59M and 1 investment in Series B stage with an average round size of $1.5M.Stage of entry | No. of Investments |
|---|---|
Series A | 8 |
Seed | 3 |
Series B | 1 |
Note: We have considered here, only first round of investments
I2A's Investments by Sector
I2A has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, Retail, Vertical SaaS and Energy. Notably, it has invested in 11 Tech companies, 10 Enterprise (B2B) companies, 6 Consumer (B2C) companies and at least 6 companies focusing on Software.Sector | No. of Investments |
|---|---|
Enterprise Applications | 6 |
Consumer | 2 |
Retail | 2 |
Vertical SaaS | 2 |
Energy | 1 |
Others | 11 |
Note: We have considered here, only first round of investments
I2A's Investments by Geography
I2A has made most investments in United States (11).I2A's recent investments
I2A has not made any investment in 2026 so far.Here are the most recent investments by I2A:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
May 29, 2013 | - | Series A | 7913 | [+2] | |
May 23, 2013 | United States | Seed | 1678 | ||
May 23, 2013 | - | Series A | 6796 | [+1] | |
Jan 16, 2013 | United States | Series A | 6977 | [+2] | |
Nov 15, 2012 | United States | Series A | 5725 | [+3] |
Acquired companies in I2A's Portfolio
9 companies from I2A's portfolio have been acquired. The most recent acquisition was Base CRM in Sep 2018 by Zendesk for $*****.Here are I2A's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Sep 10, 2018 | Feb 22, 2011 | Series A | 2696 | |
Mar 05, 2018 | Feb 28, 2012 | Series A | 2685 | |
Apr 13, 2016 | Sep 11, 2012 | Seed | 8323 | |
Dec 07, 2015 | May 23, 2013 | Seed | 4107 | |
Dec 07, 2015 | May 23, 2013 | Series A | 7259 |
Co-investors of I2A
Over the past 19 years, 68 investors have co-invested in I2A's portfolio companies. This includes funds and angels.
- Invested before I2A: Merrick, Illinois Dream Fund and 3 others have invested in rounds before I2A. There is 1 company where Merrick has invested before I2A and 1 company where Illinois Dream Fund has invested before I2A.
- Top Co-investors of I2A: 36 investors entered a company along with I2A. These include investors like HPA (4 companies).
- Invested after I2A: A total of 27 investors have invested in I2A's portfolio after their investments. Top Investors include DFJ (1 company), Cambia Health Solutions (1 company) and Correlation Ventures (1 company).
Recent News related to I2A
•
YCharts Completes Growth Recapitalization With LLR PartnersBusiness Wire•Oct 09, 2020•YCharts, LLR Partners, Hyde Park Angels, REV and 6 others
•
YCharts Closes $6 Million Investment Round, Hires Morningstar’s Jeremy Diamond as Growth Accelerates | Business WireBusiness Wire•May 18, 2015•YCharts, Morningstar, REV, I2A and 2 others
•
Ifbyphone Acquires Mongoose Metrics, Raises $30M Series E - WSJ
The Wall Street Journal•Sep 11, 2014•DialogTech, Apex Venture Partners, I2A, RC Capital and 4 others
•
BrightTag Adds $27M, Powers Yahoo! JAPAN Data Management PlatformSignal•Nov 15, 2013•Signal, Pritzker Group, I2A, EPIC Ventures and 3 others
•
•
SimpleRelevance Raises $750K Series A | Hyde Park Venture Partners - Midwest Venture CapitalHyde Park Venture Partners•Jun 03, 2013•SimpleRelevance, Hyde Park Angels, Hyde Park Venture Partners, I2A
•
•
SimpleRelevance raises $1M for tech that gives emails a personal touch | VentureBeatVentureBeat•May 23, 2013•SimpleRelevance, Hyde Park Angels, Hyde Park Venture Partners, I2A and 2 others
•
Pangea Money Transfer — Pangea Secures a $1M Seed RoundPangea Universal Holdings•May 14, 2013•Pangea Universal Holdings, OCA Ventures, Origin Ventures, FireStarter Fund and 1 other
•
YCharts Raises $3.875M in Series C Funding |FinSMEsFinSMEs•May 09, 2013•YCharts, Morningstar, Hyde Park Angels, I2A and 2 others
