When was 42matters founded?

42matters was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is 42matters located?

42matters is headquartered in Zurich, Switzerland.

Who is the current CEO of 42matters?

Andrea Girardello of 42matters.

How many employees does 42matters have?

As of Jun 30, 2026, the latest employee count at 42matters is 2.

Is 42matters a funded company?

42matters is a funded company, having raised an undisclosed amount across 3 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on 2010.

When was the latest funding round of 42matters?

42matters' latest funding was a $***** Series A round on Jan 29, 2014, with participation from 2 investors.

Where does 42matters rank among its competitors?

42matters ranks 172nd amongst 348 active competitors, of which 65 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was TapClicks, which secured an undisclosed amount in Jan, 2023.

Who are the top competitors of 42matters?

42matters' top competitors include Permutive, Acxiom and mParticle. Among them, TapClicks secured the most recent funding round in January, 2023.

42matters - 2026 Company Profile, Team, Funding & Competitors

42matters is an acquired company based in Zurich (Switzerland), founded in 2011 by Ivan Delchev and Andreas Budde. It operates as a Mobile user profiling and app marketing insight. 42matters has raised an undisclosed amount in funding. The company has 348 active competitors, including 65 funded and 74 that have exited. Its top competitors include companies like Permutive, Acxiom and mParticle.

Company Details

42matters AG offers a suite of API based products for programmatic mobile user profiling and app marketing insights. Flagship product is Profiler SDK that analyses apps a user has installed on mobile device and determines the demographic and interest profile. Provides the user profiles to advertisers, and developers for better targeting and relevant content placement. Provides Playboard, an Android/iOS and web discovery application which allows users to discover interesting apps by creating and following certain topics. Offers App Promotion Network for Android apps based on an app recommendation algorithm. Also provides Apps API for developers to access and search data about mobile apps.Clients include Bluekai, Deloitte, Nvidia, Inmobi, Vungle, Lotame, MobFox etc.

Website: 42matters.com
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Key Metrics

Founded Year

2011

Location

Zurich, Switzerland

Stage

Acquired

Latest Funding Round

Series A, Jan 29, 2014, $*****

Investors

Venture Kick & 3 more

Ranked

172^nd among 348 active competitors

Employee Count

2 as on Jun 30, 2026

Similar Companies

Permutive & 324 more

Exit Details

Acquired by SimilarWeb (Jul 01, 2024)

View 42matters' full profile

42matters got acquired by SimilarWeb on Jul 01, 2024.

Click here to take a look at 42matters's acquisition in detail

42matters has raised funding over 3 rounds. Its first funding round was on 2010. Its latest funding round was a Series A round on Jan 29, 2014 for $*****. 2 investors participated in its latest round. 42matters has 4 institutional investors.

Here is the list of recent funding rounds of 42matters:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 29, 2014	4455977	Series A	1968902	4980307	9329705	1889139
Sep 12, 2011	8651995	Seed	5980879	3573862	3127461	Gamma Capital Partners
2010	8761	Grant (prize money)	8791	3996	2935	Venture Kick

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View details of 42matters's funding rounds and investors

The founders of 42matters are Ivan Delchev and Andreas Budde.

Here are the details of 42matters' key team members:

Ivan Delchev: Co-Founder of 42matters.
Andreas Budde: CTO & Co-Founder of 42matters.
Andrea Girardello: CEO of 42matters.

View details of 42matters's Founder profiles and Board Members

42matters' employee count trend

42matters has 2 employees as of Jun 26. Here is 42matters's employee count trend over the years:

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Top competitors of 42matters include Permutive, Acxiom and mParticle. Here is the list of Top 10 competitors of 42matters, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	SoftBank Vision Fund, Octopus Ventures & 13 others	70/100
2nd	Acxiom 1969, Little Rock (United States), Public	AI based marketing data management platform	-	Silver Lake, ValueAct Capital & 1 others	67/100
3rd	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 28 others	66/100
4th	TapClicks 2011, San Jose (United States), Series A	Provider of marketing operations platform with reporting, analytics, and workflow tools	$23.5M	Boathouse Capital, IVA Ventures & 2 others	65/100
5th	Eyeota 2010, Sydney (Australia), Acquired	Audience targeting data	$19.5M	Global Brain, Qualgro & 8 others	65/100
6th	Dstillery 2008, New York City (United States), Series C	Targeted DSP and DMP	$64.4M	NewSpring, Menlo Ventures & 9 others	62/100
7th	Adverity 2015, Vienna (Austria), Series D	Provider of a platform for marketing data integration and intelligence	$166M	Sapphire Ventures, Mangrove Capital Partners ... & 8 others	62/100
8th	Disqo 2014, Los Angeles (United States), Series B	Provider of market research and data analytics services	$98.5M	Alpha Edison, Sageview Capital & 3 others	62/100
9th	Resonate 2008, Reston (United States), Series C	Provider of AI-powered consumer data and insights for business decisions	$37M	Greycroft, Inovia Capital & 4 others	61/100
10th	BlueConic 2010, Boston (United States), Series B	Cloud based provider of customer data platform to enterprises	$30.6M	Sigma Prime Ventures, Vista Equity Partners ... & 4 others	58/100
172nd	42matters 2011, Zurich (Switzerland), Acquired	Mobile user profiling and app marketing insight	-	Venture Kick, Project A & 2 others	27/100