SimilarWeb - About the company
SimilarWeb is a public company based in New York City (United States), founded in 2007 by Or Offer and Nir Cohen. It operates as a Provider of digital data intelligence solutions for market and sales analysis. SimilarWeb has raised $240M in funding from investors like Naspers, Viola Group and Docor. The company has 1755 active competitors, including 52 funded and 32 that have exited. Its top competitors include companies like Wingify, AB Tasty and Contentsquare.
Company Details
Provider of digital data intelligence solutions for market and sales analysis. The company offers tools for website and app analysis, competitor intelligence, and keyword research. It also provides functionalities for sales prospecting, lead scoring, and e-commerce sales performance tracking. The platform delivers insights into consumer behavior, market trends, and brand visibility.
- Website
- www.similarweb.com/
- Social
- Email ID
- *****@similarweb.com
- Phone Number
- +972 **********
Key Metrics
Founded Year
2007
Location
New York City, United States
Stage
Public
Total Funding
$240M in 9 rounds
Latest Funding Round
Ranked
2nd among 1755 active competitors
Employee Count
1,266 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public
SimilarWeb's IPO details
SimilarWeb got listed on May 12, 2021.
Click here to take a look at SimilarWeb's IPO in detail
Sign up to download SimilarWeb's company profile
SimilarWeb's funding and investors
SimilarWeb has raised a total funding of $240M over 9 rounds. Its first funding round was on 2009. Its latest funding round was a Series F round on Oct 27, 2020 for $*****. 2 investors participated in its latest round. SimilarWeb has 18 institutional investors and 5 angel investors.
Here is the list of recent funding rounds of SimilarWeb:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 27, 2020 | 3889323 | Series F | 9118615 | 7074649 | 2129595 | 6264454 |
Jul 25, 2017 | 8201628 | Series E | 9967201 | 5566063 | 2652653 | |
Oct 26, 2015 | 1426365 | Series E | 7596343 | 6807014 |
Access funding benchmarks and valuations. Sign up today!View details of SimilarWeb's funding rounds and investors
SimilarWeb's founders and board of directors
Founder? Claim ProfileHere are the details of SimilarWeb's key team members:
- Or Offer: Co-Founder & CEO of SimilarWeb and founder of 2 other companies, SimilarWeb and SimilarGroup. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Nir Cohen: Former Co-Founder of SimilarWeb.
View details of SimilarWeb's Founder profiles and Board Members
SimilarWeb's employee count trend
SimilarWeb has 1,266 employees as of Sep 26. Here is SimilarWeb's employee count trend over the years:
Uncover SimilarWeb's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
SimilarWeb's Competitors and alternates
Top competitors of SimilarWeb include Wingify, AB Tasty and Contentsquare. Here is the list of Top 10 competitors of SimilarWeb, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of software products for digital experience management | $150M | 75/100 | ||
2nd | SimilarWeb 2007, New York City (United States), Public | Provider of digital data intelligence solutions for market and sales analysis | $240M | 71/100 | |
3rd |  AB Tasty 2009, New York City (United States), Acquired | AB Testing based content optimization solution | $64M | 69/100 | |
4th | Contentsquare 2012, Paris (France), Series F | Provider of digital experience analytics software for monitoring user behavior | $1.21B | 67/100 | |
5th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 67/100 | |
6th | UserZoom 2007, San Jose (United States), Acquired | Provider of a platform for gathering user feedback on digital experiences | $137M | 62/100 | |
7th |  EarnOS 2022, George Town (Cayman Islands), Seed | Operator of a platform rewarding users for engaging with brands | $11M | 62/100 | |
8th | Relay Network 2010, Radnor (United States), Series C | Provider of a business feed platform for customer engagement solutions | $58M | 58/100 | |
9th |  Heap 2012, San Francisco (United States), Acquired | Cloud based product analytics software | $216M | 56/100 | |
10th | Visual Website Optimizer 2010, Delhi (India), Unfunded | A/B and Split Testing Software | - | - | 55/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on SimilarWeb's competitors? Click here to see the top ones
SimilarWeb's Investments and acquisitions
SimilarWeb has not made any investments yet. SimilarWeb has made 8 acquisitions.Here is the list of latest three $acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Apr 01, 2025 | Acquisition | 2007 | Orlando (United States) | |
Jul 01, 2024 | Acquisition | 2011 | Zurich (Switzerland) | |
Mar 04, 2024 | Acquisition | 2012 | Santiago (Chile) |
Want to know more about where corporates are investing? Sign up today!See all acquisitions by SimilarWeb
Reports related to SimilarWeb
Here is the latest report on SimilarWeb's sector:
News related to SimilarWeb
Filter this listMedia has covered SimilarWeb for a total of 24 events in the last 1 year, 13 of them have been about company updates and 3 about partnerships.
•
•
NIQ Partners with Similarweb to Measure AI-Driven CommerceDestinationcrm•Sep 03, 2026•SimilarWeb, NielsenIQ
•
Similarweb Unlocks the Black Box of AI Ad Placements Across ChatGPT, Google AI Overviews, and AI ModeMarTech Series•Aug 17, 2026•SimilarWeb
•
Similarweb beats top-line and bottom-line estimates; gives Q3 and raises FY2026 outlookSeeking Alpha•Aug 12, 2026•SimilarWeb
•
•
Similarweb Secures Multi-Year, Seven-Figure ARR Contracts Worth Approximately $47 Million in Total Contract ValueBusiness Wire•Jun 15, 2026•SimilarWeb
•
Similarweb and Manus Expand Data Coverage, Enabling Deeper Digital Marketing Insights and Smarter AI AgentsBusiness Wire•May 13, 2026•Manus, SimilarWeb
•
•
•
Similarweb Appoints Harel Beit-On as Chairman of its Board of DirectorsMarTech Series•Mar 26, 2026•SimilarWeb
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about SimilarWeb
Explore our recently published companies
- DIV Protocol - Paris based, 2025 founded, Unfunded company
- D and H Fire - San Dimas based, 2016 founded, Funding Raised company
- Eye7 Eye Hospitals - Delhi based, 1987 founded, Unfunded company
- AiLuvio - Praha based, 2023 founded, Unfunded company
- Receptive Sports Technologies - Ludhiana based, 2022 founded, Unfunded company
- Goods For Health - Delhi based, 2025 founded, Unfunded company
