When was SimilarWeb founded?

SimilarWeb was founded in 2007 and raised its 1st funding round 2 years after it was founded.

Where is SimilarWeb located?

SimilarWeb is headquartered in New York City, United States.

Who is the current CEO of SimilarWeb?

Or Offer of SimilarWeb. They are also angel investors in 2 startups.

How many employees does SimilarWeb have?

As of Jan 31, 2026, the latest employee count at SimilarWeb is 1200.

Is SimilarWeb a funded company?

SimilarWeb is a funded company, having raised a total of $240M across 9 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2009.

When was the latest funding round of SimilarWeb?

SimilarWeb's latest funding was a $***** Series F round on Oct 27, 2020, with participation from 2 investors.

Where does SimilarWeb rank among its competitors?

SimilarWeb ranks 1st amongst 655 active competitors, of which 39 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was SuperBuzz, which secured $216K in Feb, 2026.

Who are the top competitors of SimilarWeb?

SimilarWeb's top competitors include Fullstory, Wingify and AB Tasty. Among them, SuperBuzz secured the most recent funding round in February, 2026.

SimilarWeb - 2026 Company Profile, Team, Funding & Competitors

Company Details

Provider of digital data intelligence solutions for market and sales analysis. The company offers tools for website and app analysis, competitor intelligence, and keyword research. It also provides functionalities for sales prospecting, lead scoring, and e-commerce sales performance tracking. The platform delivers insights into consumer behavior, market trends, and brand visibility.

Website: www.similarweb.com/
Social
Email ID: *****@similarweb.com
Phone Number: +972 **********

Key Metrics

Founded Year

2007

Location

New York City, United States

Stage

Public

Total Funding

$240M in 9 rounds

Latest Funding Round

Series F, Oct 27, 2020, $*****

Investors

Naspers & 20 more

Ranked

1^st among 655 active competitors

Employee Count

1,200 as on Jan 31, 2026

Investment & Acquisitions

The Search Monitor & 7 more

Similar Companies

Fullstory & 425 more

Exit Details

Public

View SimilarWeb's full profile

SimilarWeb got listed on May 12, 2021.

Click here to take a look at SimilarWeb's IPO in detail

SimilarWeb has raised a total funding of $240M over 9 rounds. Its first funding round was on 2009. Its latest funding round was a Series F round on Oct 27, 2020 for $*****. 2 investors participated in its latest round. SimilarWeb has 16 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of SimilarWeb:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 27, 2020	9011066	Series F	9026647	8599604	6604422	5307262
Jul 25, 2017	2035362	Series E	4999913	2472125	6732770	CE Ventures & 1 more
Oct 26, 2015	9887456	Series E	4287179	9602423	Naspers	Lord David Alliance

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View details of SimilarWeb's funding rounds and investors

The founders of SimilarWeb are Or Offer and Nir Cohen.

Here are the details of SimilarWeb's key team members:

Or Offer: Co-Founder & CEO of SimilarWeb and founder of 2 other companies, SimilarWeb and SimilarGroup. They are also an angel investor in 2 startups.
Contact Info: 1 email address
Nir Cohen: Former Co-Founder of SimilarWeb.

View details of SimilarWeb's Founder profiles and Board Members

SimilarWeb's employee count trend

SimilarWeb has 1,200 employees as of Jan 26. Here is SimilarWeb's employee count trend over the years:

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Top competitors of SimilarWeb include Fullstory, Wingify and AB Tasty. Here is the list of Top 10 competitors of SimilarWeb, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	SimilarWeb 2007, New York City (United States), Public	Provider of digital data intelligence solutions for market and sales analysis	$240M	Viola Growth, Naspers & 19 others	75/100
2nd	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Kleiner Perkins, Permira & 7 others	72/100
3rd	Wingify 2009, Delhi (India), Acquired	Provider of software products for digital experience management	-	-	69/100
4th	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Partech Partners, Omnes Capital & 8 others	67/100
5th	UserZoom 2007, San Jose (United States), Acquired	Provider of a platform for gathering user feedback on digital experiences	$137M	StepStone Group, Owl Rock & 7 others	66/100
6th	Heap 2012, San Francisco (United States), Acquired	Cloud based product analytics software	$216M	New Enterprise Associates, Sixth Street & 24 others	61/100
7th	EDEN 2021, Seattle (United States), Series A	Sales enablement tool for contractors	$7.98M	Climactic, Better Ventures & 1 others	57/100
8th	Clicktale 2006, New York City (United States), Acquired	AI-based customer experience analytics	$52.6M	YL Ventures, Amadeus Capital & 8 others	56/100
9th	SuperBuzz 2018, Tel Aviv (Israel), Public	Web push notification tool	-	-	56/100
10th	Visual Website Optimizer 2010, Delhi (India), Unfunded	A/B and Split Testing Software	-	-	55/100

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Looking for more details on SimilarWeb's competitors? Click here to see the top ones

SimilarWeb has not made any investments yet. SimilarWeb has made 8 acquisitions.

Here is the list of latest three $acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 01, 2025	Acquisition	The Search Monitor	2007	Orlando (United States)
Jul 01, 2024	Acquisition	42matters	2011	Zurich (Switzerland)
Mar 04, 2024	Acquisition	Admetricks	2012	Santiago (Chile)