When was AdAdapted founded?

AdAdapted was founded in 2012 and raised its 1st funding round 2 years after it was founded.

Where is AdAdapted located?

AdAdapted is headquartered in Ann Arbor, United States.

How many employees does AdAdapted have?

As of May 31, 2026, the latest employee count at AdAdapted is 100.

Is AdAdapted a funded company?

AdAdapted is a funded company, having raised a total of $5.1M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 21, 2014.

When was the latest funding round of AdAdapted?

AdAdapted's latest funding was a $***** Series A round on May 14, 2020, with participation from 2 investors. Its primary sector is Mobile Advertising. In United States, the Mobile Advertising sector has seen $1B in funding in 2026 to date.

Where does AdAdapted rank among its competitors?

AdAdapted ranks 14th amongst 477 active competitors, of which 53 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was InMobi, which secured $350M in Dec, 2025.

Who are the top competitors of AdAdapted?

AdAdapted's top competitors include InMobi, Digital Turbine and Tapjoy. Among them, InMobi secured the most recent funding round in December, 2025.

AdAdapted - 2026 Company Profile, Team, Funding & Competitors

Company Details

Mobile advertising platform connecting CPG brands with shoppers before they buy. It specializes in digital advertising solutions for Consumer Packaged Goods, connecting brands with high-intent shoppers through pre-shop planning apps and retail media integrations. The platform offers a suite of shoppable ad formats designed to drive awareness and sales, leveraging patented technology to place products into digital carts and lists. It provides solutions for brands, agencies, and retailers, focusing on increasing awareness, influencing purchase intent, and driving sales. The company's technology powers offsite retail media digital advertising with high cart conversion rates. It offers add-to-list and add-to-cart functionality, shoppable video ads, and targeting capabilities to reach shoppers online and in-store. The platform provides data and insights into shopper behavior, including basket analysis and custom data sets. It supports third-party tracking tags and works with various CPG categories. The company offers a managed service, handling ad creation, campaign management, and reporting.

Key Metrics

Founded Year

2012

Location

Ann Arbor, United States

Stage

Series A

Total Funding

$5.1M in 6 rounds

Latest Funding Round

Series A, May 14, 2020, $*****

Investors

Capital Midwest Fund & 13 more

Ranked

14^th among 477 active competitors

Employee Count

100 as on May 31, 2026

Similar Companies

InMobi & 930 more

View AdAdapted's full profile

AdAdapted is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Adadapted, Inc CIN: 45-5546302001 , United States, Active	Dec 31, 2011	-	60 (As on Dec 31, 2021)	-

AdAdapted has raised a total funding of $5.1M over 6 rounds. Its first funding round was on Jan 21, 2014. Its latest funding round was a Series A round on May 14, 2020 for $*****. 2 investors participated in its latest round. AdAdapted has 14 institutional investors.

Here is the list of recent funding rounds of AdAdapted:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 14, 2020	6338179	Series A	4807647	1049158	4077285	6730141
Jun 12, 2017	2282478	Conventional Debt	4304506	8857217	1587423	3406681
Sep 2015	5707170	Seed	8960215	8508228	9401857	Invest Michigan

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View details of AdAdapted's funding rounds and investors

The founders of AdAdapted is Michael Pedersen.

Here are the details of AdAdapted's key team members:

Michael Pedersen: CEO & Co-Founder of AdAdapted.

View details of AdAdapted's Founder profiles and Board Members

AdAdapted's employee count trend

AdAdapted has 100 employees as of May 26. Here is AdAdapted's employee count trend over the years:

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Top competitors of AdAdapted include InMobi, Digital Turbine and Tapjoy. Here is the list of Top 10 competitors of AdAdapted, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	InMobi 2007, Bengaluru (India), Series D	Provider of advertising solutions and platforms for brand building and growth	$266M	SoftBank Vision Fund, Sherpalo Ventures & 44 others	74/100
2nd	Digital Turbine 1998, Austin (United States), Public	Mobile advertising network platform	-	Herald Investment Management, Sunstone Partners ... & 1 others	70/100
3rd	Tapjoy 2007, San Francisco (United States), Acquired	Mobile advertising & monetization	$60M	ORIX, Rho Capital Partners & 12 others	70/100
4th	AdColony 2008, Los Angeles (United States), Acquired	Premium mobile video ad network	$2M	Insight Partners, RocketSpace & 2 others	69/100
5th	Millennial Media 2006, Baltimore (United States), Acquired	Mobile advertising platform	$64.8M	New Enterprise Associates, CRV & 8 others	63/100
6th	Yeahmobi 2011, Xi An (China), Public	Programmatic advertising and retargeting platform	$140M	Xiaomi, Kingsoft Network Technology & 4 others	63/100
7th	Chartboost 2011, San Francisco (United States), Acquired	Ads monetization platform based on mobile games	$21M	Sequoia Capital, XG Ventures & 7 others	63/100
8th	Vungle 2011, San Francisco (United States), Acquired	Online ad network platform	$25.6M	Crosslink Capital, Google Ventures & 23 others	62/100
9th	Mobvista 2013, Guangzhou (China), Public	Mobile advertising platform and ad network	$124M	Midas Capital, NetEase & 9 others	60/100
10th	Perion 1999, Holon (Israel), Public	AI powered ad network platform	-	XAnge, W Capital Partners & 1 others	59/100
14th	AdAdapted 2012, Ann Arbor (United States), Series A	Mobile advertising platform connecting CPG brands with shoppers before they buy	$5.1M	The Brandery, Tappan Hill Ventures & 12 others	55/100